Optima 2012
2012.KIA.OPTIMA TURBO HYBRID
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OFFICIAL VEHICLE OF THE NBA
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With world-class engineering, outstanding performance and ad-
vanced safety systems, the 2012 Kia Optima gives you good reason to be passionate
about driving a midsize sedan. It combines bold exterior styling, performance and a
spacious, luxurious cabin. It also comes with a long list of technologically advanced
features for your entertainment, convenience and safety. Like all Kia models, every
Optima comes with an industry-leading 10-year/100,000-mile warranty program.
1, 2, 3, 4, 5, 6, * See Features and Specifications pages for availability and endnotes. *Not all optional features are available on all trims. EX SHOWN.
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Cars.com’s Best of 2011
For the 2011 Optima (non-Hybrid)
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MPG AND HORSEPOWER
Optima LX and EX have a 2.4L GDI
4-cyl. engine that delivers class-
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leading
non-hybrid fuel economy
of 24 city/35 hwy mpg
ard 200 hp
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and a stand-
that’s best-in-class.
SPACIOUSNESS
A spacious and luxurious cabin
is designed to let five people
travel in comfort. There’s
plenty of cargo space thanks
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to a roomy trunk.
ADVANCED SAFETY SYSTEMS
All Optimas have a long list
of standard safety features,
including six airbags, Electronic
Stability Control and Vehicle
Stability Management.
INNOVATIVE TECHNOLOGY
A voice-command navigation
system with rear-camera
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display,
and both air-cooled
and heated front seats are
available on select models.*
SLEEK STYLING
Sculpted bodywork features
a contemporary design and
enhanced aerodynamics, while
unique grilles and alloy wheels
help define each model.
With the Optima EX Turbo and SX, exhilaration is standard. The
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key to their exciting performance is their turbocharged GDI I4 engine that delivers
class-leading
standard 6-speed Sportmatic
2, 3, 7, 8, * See Features and Specifications pages for availability and endnotes. *Not all optional features are available on all trims. SX SHOWN.
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274 horsepower and 22 city/34 hwy mpg.3 Both models also have a
®
transmission for an even sportier driving experience.
TURBO PERFORMANCE
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Optima EX Turbo and SX both have a
GDI 2.0L turbo engine. It provides the
benefit of 4-cylinder fuel efficiency
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while
delivering more power than a V6 Honda
Accord or Nissan Altima.
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SMOOTH, PRECISE HANDLING
Optima has four-wheel independent
suspension featuring front MacPherson
struts and a rear multi-link design with
High-Performance Dampers for a remark-
ably smooth ride without sacrificing its
agile handling characteristics.
SPORTMATIC
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TRANSMISSION
Optima EX and SX both have a 6-speed
automatic transmission which provides
smooth, seamless shifting. Its Sportmatic
function allows you to choose between
automatic mode or, for a sportier driving
experience, clutch-free manual shifting.
STYLE AND PERFORMANCE
The Optima SX has steering-wheel-
mounted paddle shifters for fingertip
control of the Sportmatic transmission.
It also has a sport-tuned suspension,
18-inch alloy wheels with black-colored
front calipers, HID headlights, LED tail-
lights and a rear spoiler.
EXCEPTIONAL FUEL EFFICIENCY
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Optima features a “smart alternator,”
Electric Power Steering and silica tires,
all of which contribute to its outstanding
22 city/34 hwy mpg.
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ACTIVE ECO SYSTEM*
Automatic transmission models have
an Active Eco System. With a push of
the Eco button, it adjusts the engine
and trans mission calibration to optimize
fuel efficiency.
ONE OF THE CLEANEST AND
MOST FUEL-EFFICIENT VEHICLES
ON THE ROAD
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It’s not your ordinary hybrid midsize sedan. The 2012 Optima
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Hybrid delivers class-leading
engine) and highway fuel efficiency of 40 mpg.
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horsepower of 206 total (electric motor and gas
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All thanks to the electric motor, a
lighter and more powerful lithium polymer battery, regenerative braking, reduced
engine friction, electric-powered air conditioning and aerodynamic styling.
3, 9, 10 See Specifications page for endnotes. 2012 Optima Hybrid expected to be available early 2012. Initially only available in certain states with limited availability. PREMIUM TECHNOLOGY PACKAGE SHOWN.
ELECTRIC MOTOR DESIGNED FOR
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EFFICIENT PERFORMANCE
At low speed, the Optima Hybrid uses
an innovative Transmission Mounted
Electrical Device to run in EV (electric-
only) mode. It consists of an electric
motor and a clutch mounted in place of
the conventional transmission’s torque
converter. Additionally, active air flaps
behind the grille control air flow to
cool or warm the engine as needed to
increase efficiency.
SMOOTH TRANSITION FROM EV TO
HYBRID OPERATION
When you bring the Optima Hybrid to
a complete stop, the gas engine shuts
off. When you press the accelerator to
resume driving, the Hybrid Starter-
Generator (HSG) automatically restarts
the engine and provides a fast, seamless
transition from electric motor to hybrid
operation. The HSG also functions as a
generator to charge the battery.
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REGENERATIVE BRAKING
To help charge the lithium polymer
battery, a Regenerative Braking System
uses the electric motor to convert kinetic
energy from braking to electricity.
VIRTUAL ENGINE SOUND SYSTEM
At low speed, when the Optima Hybrid
is powered only by the electric motor,
the virtual engine sound system plays an
audible sound to indicate to pedestrians
that the vehicle is approaching.
The Optima Hybrid provides comfort, convenience and
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technologically advanced features like dual-zone automatic temperature
control with rear vents and push-button start with Smart Key. Available
features include a voice-command navigation system, air-cooled front seats
and heated front and rear seats. Look a little closer and you’ll see that underneath the common features of the Optima is a high-tech Hybrid system.
SEE HOW YOU DRIVE
The Supervision cluster includes a readout
of the vehicle’s performance. When you’re
driving in a more fuel-efficient manner,
a computer graphic shows green leaves
growing to represent increasing efficiency.
THE GAME-CHANGING
LITHIUM POLYMER BATTERY
The 270-volt, 1.4 kWh lithium polymer battery
is more powerful than most hybrid batteries.
It’s also lighter and more compact compared
to the competition, so it takes up less space.
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STARTING
UPHILL RUNNING
DOWNHILL RUNNING
POWER RATIO GAUGE
The power ratio gauge lets you know when
the vehicle is operating with the electric motor,
with the gas engine, or with both. It also
provides information about the regenerative
battery-charging system.
HORSEPOWER AND HIGHWAY MPG
With class-leading
total (electric motor and gas engine), the
Optima Hybrid provides excellent per-
formance. It also delivers class-leading
highway fuel efficiency of 40 mpg.
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horsepower of 206
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HYBRID OPERATION AS NEEDED
The Optima Hybrid launches from a
stop in EV (electric-only) mode and
then operates in
electric (hybrid)
driving conditions.
either EV or gas/
mode depending on
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