PAL
Sony Digital Camcorder
DVW-790WSP
DVW-709WSP
DVW-707P
Preliminary
More than just Great Pictures
The new Sony Digital Betacam camcorder range.
Their body style may look familiar, but inside there are many new technologies.
In every situation, under any lighting conditions, these outstanding models combine extraordinary image quality with remarkable operational flexibility and creative individuality.
They deliver more than just great pictures!
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‘In-Camera’ Creativity
A camera is a creative tool and it should allow its user to work smoothly and confidently, with no distractions or worries.
When designing a camera, the vital first step is to determine the tasks it will undertake. Then the optimum arrangement that will enable an operator to fulfil these tasks can be decided. This synergy is vital because the combination of camera design and operator's skills has a powerful influence on the final look of a production.
With these objectives in mind, and building on the digital heritage and unrivalled imaging know-how of Sony, we started the design of the new Digital Betacam camcorders.
The result is the second generation of Digital Betacam camcorders – created with the sole purpose of producing perfect pictures. From the very first camera shot in a production, the operator now has the power to make unique creative contributions during shooting. Using these models, so much more can now be done ‘In-Camera’ that is in defiance of conventional wisdom. The new Digital Betacam camcorders deliver outstanding "in-camera" creativity!
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The Format that Means Quality And Extra Peace of Mind!
Digital Betacam uses 10-bit component digital recording to provide superb picture quality and multi-generation capability. Conforming to the ITU-R BT 601 standard adopted for the D-1 format, it records a 4:2:2 digital component video signal together with four channels of 20-bit/48 kHz digital audio.
Bit Rate Reduction (BRR) technology has made it possible to provide very efficient handling of video signals. Digital Betacam uses very mild intrafield data compression of about 2:1. Applying data compression within each field avoids aliasing, ensuring outstanding multi-generation performance.
Because of its robustness, reliability and high-end performance, Digital Betacam has been accepted as the industry standard for the production and postproduction of demanding and sophisticated programmes. A large number of postproduction houses world-wide offer Digital Betacam based editing. Digital Betacam has also become the dominant digital format for programme interchange, with a large majority of broadcasters using it as their preferred transmission format. Many industry awards for innovation and technology had been awarded to Sony for the Digital Betacam. Digital Betacam is the format that means quality and offers extra piece of mind to production teams and broadcasting organisations.
1994-1995
Emmy Award for Digital Betacam
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A wide range of models
for a wide range of productions
Over the years, working closely with world-leading cinematographers and programme producers, Sony has been developing the Digital Cinematography concept. During this time, an ever increasing number of high-end commercials, dramas and documentaries has been shot with the widely admired and trusted DVW-700WSP Camcorder. Many users’ ideas, suggestions and recommendations have now been incorporated in three new models.
The DVW-790WSP is the
direct successor of the DVW-700WSP, and the perfect tool for demanding Digital Cinematography applications.
It incorporates 2/3-inch (620K) Power HAD FIT CCDs with a 16:9/4:3 switchable aspect ratio.
The DVW-709WSP, as
the lower price 16:9 model, is ideal for cost-effective Digital Betacam widescreen shooting. It is based on 2/3-inch (620K) Power HAD IT CCDs with a 16:9/4:3 switchable aspect ratio.
The DVW-707P, the entry level 4:3 model, provides the opportunity to enjoy the advantages of the Digital Betacam format at a low cost. It employs 2/3-inch (470K) Power HAD IT CCDs with a 4:3 aspect ratio.
This wide range of models is perfectly suitable for a wide range of productions.
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