We’re Swedish. Scandinavian designers always start with the
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person who’s going to use an object and ask, “What can we do to
make this person’s life better, easier or more comfortable?” We’ve
always used this philosophy when we design our cars. So, while
other manufacturers might start with technology and try to squeeze
people in around it, we begin by designing our cars around you.
We understand what you need, and then use our technical skills to
make your life easier, better, safer and more beautiful. Form follows
function, and when you design a car inside and out with people in
mind, it looks naturally beautiful.
WE’RE VOLVO.
WE PUT PEOPLE FIRST.
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IN SWEDEN,
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GREAT DESIGN
IS A WAY OF LIFE,
NOT A LUXURY.
Designing cars around people has
led to many innovations over our
86-year history. The three-point
safety belt in your current car? That
was our invention from 1959. We’ve
solved a few environmental issues,
too – in 1976, we developed the
catalytic converter and the lambda
sond, a sensor that monitors exhaust
gas, reducing emissions and boosting
performance as well as economy.
We think that the details are just as
important, too. Take our seats. In the
early 1960s, we consulted with a team
of orthopedic surgeons at Chalmers
University of Technology here in
Gothenburg, Sweden. Nobody had
thought to ask an orthopaedic
surgeon’s advice when designing a car
seat before. But the ergonomic seat
designs we developed as a result have
made our cars world famous for their
outstanding long-distance comfort.
And we use natural, authentic materials
inside our cars – not because they’re
fashionable this season, but because
they make you feel good.
Creating a beautiful experience for you
is natural for us. Because in Sweden,
great design is a way of life, not a luxury.
SOMETIMES IT PAYS TO LOOK
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IN THE REAR-VIEW MIRROR…
This is our P1800 sports coupe, launched in 1961. So, beautiful as it
is, why are we talking about a five-decade-old car? Well, it embodies
the design philosophy we still use today. It shows the confidence of
our cars’ styling backed up by the design authority that has made
Scandinavia world-renowned. Significantly, our little two-seat grand
tourer also shows the importance we place on making you feel good.
And that isn’t just about ergonomic seats and beautifully designed
cabins, but just as much about creating a shape that will make you
feel special every time you look at it.
… EVEN WHILE YOU’RE POWERING
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CONFIDENTLY AHEAD.
If you look closely at our latest models, such as our S60 R-Design
sport sedan shown above, you’ll find that they continue to reference
our proud design heritage. We still use a wide horizontal grille, and the
P1800’s sporty soul and sweeping lines from the headlights along the
sides live on in our S60. In true Volvo style, we’ve blended these subtle
nods to our heritage with a clean, modern design language. The
result is a shape that embodies the essence of Scandinavian design:
Functional beauty that stands out in a crowd.
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YOU WANT COMFORT,
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RESPONSE AND CONTROL.
DONE.
“We’ve had a brilliant response to our chassis – it’s had fantastic
reviews in the motoring press,” says Stefan Sällqvist, Volvo’s handling
guru. He’s talking about the standard chassis on our cars – and being
Swedish, he never boasts unless something is really, really good.
“We’ve spent thousands of hours perfecting and tuning it in order to
heighten your responsive, in-command driving experience.” We’ve
worked hard on natural driving dynamics so that your Volvo’s actions
immediately correspond to your desires. When you hit the accelerator
out of a tight corner, your mind knows how you want the car to perform
– and your car follows as if you both had a telepathic link. The secret?
Corner Traction Control, our torque vectoring system that reduces
understeer, making cornering safe and fun.
The S60 and V60 also includes an Advanced Stability Control that
can quickly identify any tendency of skidding. This allows the anti-skid
system to activate earlier and with greater precision which helps to
improve handling and rapid lane change maneuvers. The Dynamic
Stability and Traction Control System DSTC also has a Sport Mode
that allows the car to be driven more actively by relaxing the sensitivity
of the anti-spin system.
YOU’RE IN CONTROL,
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NATURALLY.
Since you’ll spend most of your time in the driver’s seat of your
Volvo, we’ve designed a gorgeous space around you. All of your
instruments and controls are as easy to use and intuitive as possible.
We call this approach to connecting you and your car with the world
around you “Sensus”. Our beautiful available Adaptive Digital (TFT)
Display* is the latest expression of this philosophy. Not only does it
give you all the information you need without overwhelming you
with data, it also gives you three modes to choose from – Elegance,
Eco and Performance. Your 7-inch Sensus screen is a connected
multimedia hub, giving you access to navigation and music streaming.
But it’s not just our displays and connectivity technologies that are
things of functional beauty. We’ve put the same amount of care into
the steering wheel, as well as our iconic floating center stack with
our trademark ‘manikin’ climate control buttons. And at night, our
illuminated gear shift knob not only makes it easy for you to see which
gear you’re in, it’s a piece of beautiful design in its own right.
*Not available on XC90.
FULL SONIC IMMERSION
At Volvo, we be liev e you should enjoy th e ver y best audio ex per ience. That’s why
we’ve designed our available state-of-the-art Premium Sound Multi Media System
with Audyssey Laboratories. Using twelve high-fidelity loudspeakers and MultEQ
7
sound processor technology, this 5x130 W system provides an unparalleled aural
experience for every passenger and connects easily with external media players.
READ MORE ON VOLVOCARS.US
Our beautifully designed, high-res color display allows you to choose between
three driving modes – Elegance, Eco and Performance.
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Ci ty Safe ty* functi ons at speed s up to 30 mph. Th is
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system can help prevent a collision if the difference in
speed between your vehicle and the vehicle ahead is
less than 9 mph.
We’ve further improved our optional Blind Spot
Information System (BLIS). It now uses radar
technology** to alert you to vehicles closing up in your
blind spot. There’s also Cross Traffic Aler t, which
watches out for vehicles you can’t see when you’re
reversing out of tight parking spaces.
Because we care about other road-users just as much
as you, P edestri an De tection w ith F ull A uto-Bra ke
(included in the optional Technology Package*) watches
out for people walking into your path and applies the
br akes if you’r e una ble to r eact in time .
*N ot available on XC90 ** S60, V6 0 and XC60 onl y
READ MORE ON VOLVOCARS.US
Safety has become a Volvo by word – so
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much so that sometimes we forget to talk
about it. Still, keeping people safe has always
been at the heart of what we do. We call
this philosophy IntelliSafe. It’s a commitment
that goes back to 1927, the year Assar
Gabrielsson and Gustaf Larson started our
company with a simple idea: that people and
their safety should be the guiding principle
behind everything we do. As a result, Volvo
has a 86-year history of pioneering safety
advances. For example, we’ve been fitting
all our cars with safety cages and laminated
windscreens since 1944.
Today, we’re building cars that actively scan
the area around you, looking out for the
unexpected. We invented City Safety, which
helps to prevent rear-end collisions at speeds
of up to 30 mph. And we developed Pedestrian
Detection, a system that detects pedestrians
and brakes the car when necessary. But we
won’t stop there. In the future, our aim is to
design cars that will prevent collisions with
other road users altogether.
OH YES – DID WE
MENTION SAFETY?
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