Five reasons to switch to Sony
professional LMD monitors
www.sonybiz.net/lmd
You make it a Sony
Ultimate picture quality
Improved picture performance
Sony LMD Series monitors deliver flicker-free, high
brightness images with enhanced contrast for
maximum legibility in a wide range of viewing
conditions. Improved picture performance makes LMD
Series monitors equally suitable for use in broadcast
studios, post production suites, OB trucks and even in
conditions of high ambient lighting including office
locations or outdoor environments.
Perfect picture geometry
Sony LMD Series monitors use fixed position pixels to
reproduce video images, thus eliminating the
geometrical and linear distortion affecting CRT
monitors.
X-Algorithm DSP technology
Sony patented Digital Signal Processing technology
delivers superior picture quality with all types of
programme material. Exclusive X-Algorithm technology
uses superior interpolation methods for conversion of
interlaced to progressive images, resulting in
dramatically improved picture performance with
moving images.
HD & SD compatibility
Reproducing high quality images in HD is not an issue
for the LMD Series professional LCD monitors. As
standard, the LMD Series can display high quality
viewing HD pictures by using the analogue video
inputs available on the processor.
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High brightness
■ Improved contrast
■ Flicker-free image
■ Perfect picture geometry
■ X-Algorithm DSP technology
■ HD & SD compatibility
Five reasons to switch to Sony
professional LMD monitors
Designed for broadcast and multimedia
applications where performance and reliability
are critical, the Sony LMD range of professional
flat screen LCD (Liquid Crystal Display) monitors
offers a significant breakthrough in LCD display
technology at a highly accessible price.
Sony LMD Series monitors are ideal for all kinds
of quality-critical viewing applications, including
live and studio based video production as well
as multimedia content presentation and display.
As well as delivering superb picture quality,
every flat screen monitor in the Sony LMD range
can help your business to enhance operational
flexibility and productivity while reducing the
total cost of ownership compared with
traditional CRT (Cathode Ray Tube) monitors.
With the added reassurance of Sony Silver
Support to protect your investment, there’s
never been a more compelling argument to
switch to the benefits of Sony professional flat
screen monitors.
Ultimate picture quality
Enhanced flexibility
Improved productivity
Lower Total Cost of Ownership (TCO)
Silver Support
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Lower Total Cost of
Ownership (TCO)
LCD technology offers a significant reduction in total operating costs
compared with CRT monitor designs:
Extended operational life
Thanks to solid state imaging technology that reduces component count
and power consumption, LCD monitor displays typically offer a significantly
longer lifespan than conventional CRT designs. In addition, LCD monitors
offer more consistent imaging performance throughout their longer
operational life, in contrast with CRT designs where light output reduces
more rapidly over a more limited lifespan.
Lower maintenance costs
LCD technology eliminates the need for convergence adjustments and is
effectively immune to electromagnetic interference, thus reducing the
need for regular maintenance and special care requirements.
Lower power consumption
Sony LMD Series monitors consume approximately less than half the
electrical power of an equivalent CRT monitor, leading to significantly
reduced energy bills.
Lower air conditioning requirements
Lower power consumption means that LCD monitors generate less heat
– a major advantage in confined spaces such as OB vehicles or large
studios where air conditioning costs can be reduced.
Lower storage cost
Storage costs are a critical consideration for busy rental companies.
Significant reduction in space allows an easy storage and a reduction in
storage cost.
Lower transportation costs
LCD monitors are slimmer and far lighter to carry than CRT monitors,
reducing labour requirements and the cost of shipping units between
locations as well as relaxing health and safety requirements.
Cost-effective upgrade path
The MEU processing unit common to all LMD Series monitors affords
maximum flexibility. Changing screen size in a monitor wall or replacing
an accidentally damaged screen doesn’t mean buying a new MEU: only
upgrading the screen itself means dramatic cost savings.
Greener solution
Due to their high lead glass content, CRT displays are designated as
hazardous waste by the EU. LCD displays, in contrast, are manufactured
using smaller quantities of heavy metals and other hazardous chemicals,
reducing the cost and complexity of disposal as well as minimising
overall impact on the environment.
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Extended operational life
■ Lower maintenance costs
■ Lower power consumption
■ Lower air conditioning requirements
■ Lower storage cost
■ Lower transportation cost
■ Cost-effective upgrade path
■ Greener solution
Enhanced flexibility
■ Slim & thin bezel
■ Extensive user features
■ Versatile video input options
■ Easy migration to HD
■ Ideal for AV and IT applications
■ Wide range of screen sizes
Front Panel of processing unit
Rear Panel of processing unit
Screen type
single screen
single screen
single screen
multi screen
multi screen
Aspect ratio design
Widescreen (WS)
4:3
4:3
Widescreen (WS)
4:3
Screen sizes in
inch of LMD Series
32", 23", 17"
21",15", 9"
20", 14", 9"
7" x 2 screens
5.6" x 3 screens,
4" x 4 screens
Compatibility with
High Definition or
Standard Definition
HD / SD
compatible
HD / SD
compatible
SD compatible
SD compatible
SD compatible
Slim & thin bezel
Sony design innovation separates the LCD
display of all LMD Series monitors from the
processing unit, radically increasing the
range and flexibility of mounting options.
This approach extends to the super-slim
screen bezel that ensures maximum
picture area when ‘tiling’ multiple screens
to create a monitor wall.
Extensive user features & versatile input options
The processing unit itself offers maximised production
capabilities, featuring all the input/output interfaces
and operational features one would expect of a truly
professional monitor.
Easy migration to HD
While the mainstream broadcast industry is migrating
to the benefits of High Definition (HD) production, it’s
sensible to plan your own investment strategy. The
separate processing unit and display of Sony LMD
Series displays allows you to enjoy today HD viewing
pictures through the analogue inputs or prepare
tomorrow for an easy migration by using the optional
plug-in HD/SD-SDI decoder board: This solution
offers, cost-effective migration path to HD when your
business needs dictate.
Ideal for AV and IT applications
Sony LMD Series monitors are highly suitable for
displaying video signals from a wide range of sources
including computers and conventional AV devices.
Sony monitors can therefore increase the overall value
of your investment in LCD technology to meet a wide
range of broadcast production and multimedia needs.
Wide range of screen sizes
The Sony LMD Series includes a range of screen sizes
to suit any application, ranging from 4" right up to 32"
in widescreen (WS) models including 4:3 and 16:9
aspect ratio designs. From office viewing or as a
desktop monitor in non-linear editing suites to large
scale monitor walls, you’ll be sure to find a Sony
professional LMD monitor that suits your needs.
Improved productivity
Indoor & outdoor operation
The low power consumption, high brightness/contrast
performance and innovative design of LMD monitors
offers ultimate flexibility for indoor and outdoor
applications – whether it’s in a busy production studio
or within the confines of an OB truck at a high-profile
live event. In today’s rapidly changing business
climate, an investment in Sony LMD Series monitors
maximises your ability to adapt to new applications
and new commercial opportunities.
Space saving design
Space matters. In the confines of a production suite or
OB vehicle, Sony LMD Series monitors make more
efficient use of available space then CRT designs,
resulting in increased productivity.
Quick set-up & instant use
Unlike CRT monitors, LCD designs are immune to
magnetic field interference. Automatic set-up and
internal picture adjustment means that Sony LMD
Series monitors deliver optimum results from any
source material with minimal manual intervention. Less
wasted time means you can focus on production tasks
and forget about the performance of your monitor
image.
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Indoor & outdoor operation
■ Space saving design
■ Quick set-up & instant use
Silver Support
2 years support
The Silver Support Pack extends care for your LMD
Series monitor from the standard one-year warranty to
two years while adding valuable extra benefits and
services.
Telephone support
Operational telephone support is available, offering
advice and help to get the most out of your Sony
monitor and maximise its performance. Telephone
support is available from Monday to Friday and in five
languages: English, French, German, Italian and
Spanish.
Collection anywhere
For maximum convenience in the event of equipment
failure, Sony will arrange collection of a faulty unit
directly from and delivery of the repaired unit directly
to the customer’s location - anywhere in mainland EU,
Norway or Switzerland.
Repair within 7 working days
Sony will collect, repair and return a repaired monitor
to your preferred location within 7 working days minimising downtime and enhancing the ability to plan
your business.
Loan
If a faulty monitor cannot be repaired promptly, we’ll
contact you and arrange free delivery of a loan unit.
We’ll also collect the loan unit as soon as repairs have
been carried out.
Silver Support is available in EU countries, Switzerland,
Norway as standard.
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2 years support
■ Telephone support
■ Collection anywhere
■ Repair within 7 working days
■ Loan
For more information
For further information about Sony professional LCD monitors,
please visit our website www.sonybiz.net/lmd
2004 Sony Europe. All rights reserved. Reproduction in whole or in part without permission is prohibited.
Sony is a registered trademark of Sony Corporation, Japan. All other trademarks are the properties of their respective owners.
Features and specifications are subject to change without notice. Sony Europe, a division of Sony UK Ltd.
HCT/5reasonsLMD monitors/Aug2004
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