performance
NAD’s tradition of creating products with “giant
killer” performance has been well established over
the last quarter century. And this reputation has
been earned by applying creative engineering
solutions and meticulous fine-tuning to every
circuit in every NAD product. Designed by music
lovers, for music lovers, NAD components consis-
tently deliver exceptional performance that brings
you closer to the music. It is our strong belief, that
when a product doesn’t deliver an emotionally
involving and musically accurate performance, then
it has missed the primary point of its very existence!
value
We define value as getting more for less. In the
case of NAD, that’s more performance, and less
money spent. Careful design and execution,
and staying focused on what’s really important
allows NAD to consistently offer products that over-
achieve in this regard. The ability to get
performance that is very close to the “cost-no-
object” crowd, at an everyday affordable price,
is a key element in the NAD philosophy.
simplicity
What makes NAD so unique in the world? It isn’t
just an insistence on great sound quality, it is also
our sensible approach to product design and
manufacturing. By keeping our designs simple,
and by avoiding the trendy gimmicks favoured
by many of our competitors, we can offer products
that perform better, cost less, and last longer.
This refreshing approach can be summed up
in one word: simplicity.