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moto g24 Copy Guide
HEADLINE & INTRO COPY
Headline
Speed meets style
100-word copy
Introducing moto g24, giving you the performance you crave and the style
you desire. Beautifully crafted from premium materials, it features the ondemand speed of RAM Boost13 and a high-performance processor. Capture
beautifully detailed photos day or night with a 50MP3 camera system,
including a Macro Vision lens. Enjoy your favorite entertainment on a fastrefreshing, notchless 6.6" 90Hz2 display with High Brightness mode. And
immerse yourself in Dolby Atmos® sound on stereo speakers. All with a huge
5000mAh battery and TurboPowerTM 15 charging16 to power your nonstop fun.
moto g24 is designed to perform.
60-word copy
Beautifully crafted from premium materials, moto g24 features the ondemand speed of RAM Boost13 and a high-performance processor. Capture
beautifully detailed photos day or night with a 50MP3 camera system. Enjoy
your favorite entertainment on a fast-refreshing, extra bright 90Hz2 display.
And immerse yourself in Dolby Atmos® sound. All with a 5000mAh battery to
power your nonstop fun. moto g24 is designed to perform.
30-word copy (200 characters max)
moto g24 gives you the performance you crave and the style you desire.
Beautifully crafted from premium materials, it features the on-demand speed
of RAM Boost13 and a high-performance processor.
15-word copy
Streamlined design crafted from premium materials. Blazing-fast
performance. moto g24 is designed to perform.
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KEY SELLING POINTS
Short (5-word max)
1. Exceptional design within reach
2. Up to 8GB
14
RAM with RAM Boost13
3. 50MP3 camera system with Macro Vision
4. Extra bright 6.6" 90Hz2 display
5. Dolby Atmos® and stereo speakers
6. 5000mAh battery + TurboPower™ 15 charging
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Long (20-word max)
1. Exceptional design within reach. Beautifully crafted from premium
materials, featuring a streamlined design that feels great in your hand.
2. Up to 8GB
14
RAM with RAM Boost13. Open apps faster and keep more open
at the same time for smoother multitasking.
3. 50MP3 camera system with Macro Vision. Capture beautifully detailed
photos day or night, and explore up close with a dedicated Macro Vision lens.
4. Extra bright 6.6" 90Hz2 display. Enjoy entertainment on a fast-refreshing,
notchless display—no more squinting in sunlight with High Brightness mode.
5. Dolby Atmos® and stereo speakers. Immerse yourself in multidimensional
sound, listening with improved bass, cleaner vocals, and more clarity.
6. 5000mAh battery + TurboPower™ 15 charging16. Fuel up fast and free
yourself from the power outlet with long battery life.
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DETAILED FEATURES & BENEFITS
(In priority order)
Design
Overview
Level up your style
moto g24 is everything you’d expect from a high-end phone except the price.
Beautifully crafted from premium materials, it features a streamlined camera
housing that feels great in your hand. It’s slim and lightweight, with a
fingerprint reader located on the side of the device that makes unlocking
easy. And with a high-quality matte finish on the back of the phone, it looks
as good as it feels. Available in four on-trend colors12 to complement your
style.
Water protection
Water repellent.6 Worry proof.
Don’t let spills or splashes get in your way. Whether you’re going for a run or
taking a call in the rain, a water-repellent design keeps your phone
protected.
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CMF
Reflect your style
Choose from four on-trend colors to complement any style: Matte Charcoal,
Ice Green, Pink Lavender, and Blueberry.
13
Side-mounted fingerprint reader
Always by your side
Never mind your password. Just use your fingerprint to unlock your phone.
The combined power button/fingerprint reader is located on the side of the
device, so unlocking is completely natural.
Performance
Overview
Hit the accelerator
Unleash the speed of a powerful octa-core processor. Along with up to 8GB14/
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16GB15 RAM with RAM Boost13, you’ll experience fast responsiveness, next-level
performance, and more efficiency in everything you do.
RAM Boost
Go faster on the fly
RAM Boost13 temporarily turns storage into virtual RAM whenever you need
some extra speed. The RAM Boost
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feature is on by default and your phone
will automatically adapt, adding 4GB14/8GB15 (as applicable) of extra RAM
whenever it’s doing a lot of heavy lifting. The result? You can open apps faster
and keep more open at the same time for smoother multitasking.
4GB/8GB RAM
Keep running smoothly
Switch back and forth between apps effortlessly. With 4GB/8GB
4,12
(as
applicable) of internal memory, your apps and information stay ready in the
background so everything runs smoothly.
Hi performance processor
Outperform your expectations
Get the high-performance processing power you’re craving. With a 2.0GHz
octa-core processor, you’ll feel the difference in everything from more reliable
connectivity to immersive entertainment.
Android 14 Overview
Android 14 is here
Make your device more personal, protected, and accessible with Android 14.
Enjoy features built to put you first and celebrate your individuality. Plus, get
privacy updates for your health, safety, and data, along with expanded
accessibility features.
Android 14: Data sharing updates
Get to know your apps’ intentions with your data
Receive easy-to-understand information about apps’ data collection and
sharing, so you can make more informed decisions when you choose to grant
data permissions to apps.17
Android 14: Enhanced PIN security
Stronger security, smoother unlocking
Android 14 will now recommend you set a 6-digit PIN to strengthen the
security of your device credentials. Plus, you can choose to have your phone
automatically unlock once you finish typing in the correct 6-digit (or longer)
PIN, so that you can unlock your device without friction.
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Android 14: Health Connect
Connect and manage your health data in one place
Health Connect is a central way to connect and sync your favorite health and
fitness apps, see all your data in one place, and stay in control of your
privacy.
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Now you can access Health Connect straight from Settings to get a
holistic view of your health and wellness data and manage it from one place
on your phone. Share and access energy burned, blood pressure, step count,
exercise routes, menstrual cycles, and more.
Android 14: Improved magnification
See the big (and small) picture
The improved magnifier on Android 14 is more intuitive with the ability to
pinch to zoom in and out from 100%. You can change the magnifier size in a
new Magnifier Settings panel and customize how much of the screen you’d
like to be magnified. You can also set your magnification to “Keep on when
switching apps” in Accessibility settings so that your magnifier doesn’t turn
off when switching apps.
Android 14: Flash notifications
Don’t miss a notification
Turn on Flash notifications to get visual light flashes using your camera and
screen light when you have incoming notifications. Flash notifications can be
turned off by setting your phone to Silent or Do Not Disturb.
Camera
Overview
Bring out the brilliance, day or night.
Take beautifully vibrant photos in any light using an advanced 50MP3 camera
system with Quad Pixel technology. Plus, get up close capturing even the
smallest details using a dedicated Macro Vision camera.
50MP Main Camera with Quad Pixel technology
Capture vivid photos, 24/7.
Make sure the ones that matter always look their best. The 50MP3 sensor
gives you beautiful shots with brilliant details. And with Quad Pixel
technology, you get 4x better low light sensitivity for sharper, more vibrant
photos—day or night.
Dedicated Macro Vision camera
Explore up close
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From the wings on a bumblebee to the crystals on a snowflake, there’s a new
world waiting to be explored. The dedicated Macro Vision camera brings you
within 4cm of your subject, so you capture the tiny details you’d miss with a
standard lens.
8MP front camera
Share your smile
Snap social media-ready selfies and share them in the moment. Turn on Face
Retouch to enhance your photos automatically, so you and your friends
always look your best.
Auto Night Vision
Boost the light at night
Auto Night Vision automatically detects the ambient lighting and adjusts
settings accordingly to improve images at night. The photo you capture is
precisely what you see in preview mode, so there won’t be any surprises.
HDR
Perfect combination
Let your camera take the best elements of three photos taken together at
different exposure values, resulting in one combined shot that has the best
lighting and details of the three.
Portrait mode
Power to the portrait
Add an artistic blur effect in the background for professional-looking photos
and selfies.
Additional camera features
Timelapse
Pick up the pace
Shoot dramatic timelapse videos that accelerate the action you see. Enjoy
four different levels of speed (4x, 8x, 16x, 32x).
Slow motion
See what you’re missing
Focus on the details your eyes miss at normal speed. Slow motion captures
up to 120 frames per second.
Face Retouch
Hello beautiful
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Turn on Face Retouch, and your selfies will be enhanced automatically. It
smoothes out the skin to reduce wrinkles and blemishes, so you always look
your best.
Leveler
Set things straight
If the horizon in your desired shot isn’t level, the camera automatically gives
you an on-screen “Leveler” guideline to help you make adjustments in real
time.
Live filter
Have fun with filters
Choose from 14 different color tones in real-time to add a fresh, artistic touch
to your photos.
Panorama
See more of the scene
Shoot stunning panoramic photos that capture more of the view around you.
Pro mode
Get professional
Get ultimate control by using the settings you’d expect to find on a
professional SLR camera. Switch to Pro mode to adjust the white balance,
shutter speed, ISO, exposure compensation, and focus. You can even shoot
long exposure photos, letting in more light at night and capturing cool
effects like motion blurs and light trails.
Night Vision
Own the night
Switch to Night Vision mode in extremely low light conditions to bring more
details out of the dark. By combining multiple frames at different exposures,
you get bright, vivid photos with stunning clarity and more accurate colors.
Quad Pixel technology
Look bright in low light
With Quad Pixel technology, you get 4x better low light sensitivity for sharper,
more vibrant photos in any light.
Display
Overview (6.6" HD+ 90Hz display)
Clearly brilliant
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Bring your favorite shows, movies, and games to life on a 6.6" HD+ display.
Experience smooth views and seamless scrolling with a 90Hz2 refresh rate.
Enjoy full immersion with fewer distractions thanks to a notchless display
design. And get a clear, comfortable view no matter the lighting thanks to
High Brightness mode and Night Light mode.
90Hz screen refresh rate
Fast refreshing. Auto adjusting2.
With a speedy 90Hz2 refresh rate, switching between apps and scrolling
websites is smooth and fluid. And depending on the type of content you’re
viewing, auto mode will adjust the screen refresh rate from 90Hz2 to 60Hz2 to
save battery life.
High Brightness mode
See clearly in the sun
No more squinting in sunlight. High brightness mode automatically adjusts
the display outdoors so it’s easier to see, reaching peak brightness levels of up
to 537 nits.
Night Light
Go easy on your eyes
Night Light tints your screen amber, making your display easier to view in
dim light so you can read with less eye strain—even in the dark.
Audio
Audio summary
Sound from every direction
Listen with improved bass, vocals, and clarity on stereo speakers. Immerse
yourself in the multidimensional sound of Dolby Atmos®. Whether listening
with friends using the speakers or alone with a headset, experience amazing
sound all the time.
Stereo speakers
Sound as it should be
You want your favorite entertainment to sound crisp, clear, and loud. With
stereo speakers, you can listen with improved bass, cleaner vocals, and even
more clarity at higher volumes. And since the speakers are working together,
sound travels from one to the other to match the action on screen.
Dolby Atmos
®
Add a new dimension of audio
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Immerse yourself in the fuller, multidimensional sound of Dolby Atmos®. Hear
what you’ve been missing in shows, movies, and music, listening with greater
depth, clarity, and details than ever before. Including sound from different
directions with Dolby spatial audio. Unlock new levels of emotion in your
favorite songs, drawing you closer to the artists you love.
Battery
5000mAh battery
Outstanding battery life
Leave any worries about power behind. The massive capacity 5000mAh
battery keeps you listening to playlists longer, video chatting with friends for
hours on end, and binge-watching your favorite series until the dramatic
conclusion.
[Use cases]
Standby: 633 hours1
Talk: 33 hours1
Music playback: 68 hours1
Video playback: 20 hours1
Internet browsing: 28 hours1
Social media use: 12 hours1
GPS navigation: 13 hours
1
*Battery life claims are approximate and based on optimal network conditions. Actual
battery performance will vary and depends on many factors including signal strength,
network and device settings, temperature, battery condition, and usage patterns.
5000mAh battery + TurboPower™ charging
Go longer. Charge faster.
Work and play to your heart’s content thanks to the 5000mAh battery. Then
fuel up fast with TurboPower™ 15 charging16.
*Median users can get up to 7 hours of battery life in 15 minutes of charge. Battery must be
substantially depleted; charging rate slows as charging progresses. Charger sold separately
in some markets. All battery life claims are approximate and based on the median user
tested across a mixed use profile (which includes both usage and standby time) under
optimal network conditions. Actual battery performance will vary and depends on many
factors including signal strength, network and device settings, temperature, battery
condition, and usage patterns.
TurboPower™ 15 charging
Fuel up fast
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Recharge in no time. Get hours of power in just minutes with TurboPower™ 15
charging16.
USB Type-CⓇ 2.0
Always the perfect fit
Plug in to charging adapters or other USB Type-CⓇ 2.0-compatible devices
using the reversible, symmetrically-shaped connector. No more fumbling
around trying to figure out the fit.
Additional features
128GB built-in storage
Hold everything
Never give storage a second thought. With 128GB
,12
built-in storage, you have
tons of room for photos, movies, songs, and apps. And you can always add up
to 1TB more using a microSD card5.
Dedicated microSD card slot
Room for more
Easily add up to 1TB of your favorite apps, music, movies, and photos using a
dedicated microSD card slot5.
Bluetooth® 5.0
Feel the freedom
Enjoy faster data speeds7 and longer wireless range provided by Bluetooth®
5.0, so you can listen farther away without missing a beat.
Fingerprint reader and face recognition
Access at your fingertips. Or with a glance.
With two fast and easy ways to unlock your phone, passwords are a thing of
the past. Just touch the fingerprint reader located on the side of the device.
Or unlock with a simple glance into the camera.
FM Radio
Tune in to free radio
Listen to music and shows using the built-in FM radio. Just plug in 3.5mm
earphones8—simple as that. It’s free and doesn’t use any data. You can even
record your favorite songs or set a timer so it automatically turns off after you
fall asleep.
Night Mode
Good night
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Take it easy on your eyes after dark. Night Mode adjusts colors on your phone
to warmer tones, reducing blue light during the evening which can affect
your sleep.
NFC
Tap to pay. Tap to share.
Use NFC to quickly share contacts, pictures, and videos. Or just hold your
phone near an NFC terminal to make a purchase at the store. It’s fast with
enhanced security, and there’s no need to carry cash or credit cards.
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Dedicated Dual SIM Slot
Twice the possibilities
Have it your way with room for two SIM cards12. Use one for work, and the
other for personal stuff. You can even use one dedicated slot for a microSD
card5, adding up to 1TB of photos, songs, movies, and more.
Additional features: Google Lens
™
Landmark recognition
Learn more about landmarks
Point your camera to learn more and interact with the world around you.
Google Lens™ gives you quick access to the reviews, hours, historical facts,
and more for popular landmarks.
9
Object recognition
Search what you see
See an outfit that caught your eye? Or a chair that’s perfect for your living
room? Get inspired by similar clothes, furniture, and home decor—without
having to describe what you’re looking for in a search box.9
Optical character recognition
Smart text selection
Your camera with Google Lens™ can recognize text, so you can look up a dish
right from the menu, add events to your calendar, get directions, call a
number, translate words, and more. Or just copy and paste to save some
time.9
Code reader
Unlock the code
Your camera does more than take pictures. It automatically recognizes QR
codes and barcodes, and scans them in preview mode. Find out more about
something that interests you, or add an item right to your shopping cart.9
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Additional features: Helpful innovations
Google Services
Works with Google
Enjoy the Google apps and services you know and love, like Gmail and Google
Maps, built right in. Plus you can back up your memories with Google Photos,
get answers with Google Assistant10, and live a healthier digital life with
Digital Well-Being.
Google Play Protect
The best of Google security
Keep your data and apps safe 24/7 with Google’s built-in malware protection
for Android. Google Play Protect checks over 100 billion apps every day, so no
matter where you download an app from, you know it’s safe.
Additional features: My UX
Gestures
You act. It reacts.
With Gestures, your simple actions make everyday interactions easier.
Whether it’s chopping down twice to turn on the flashlight or taking a
screenshot with a touch, you can use your favorite features in a way that’s
natural and intuitive.
Quick Capture
Open with a twist
Never let the moment slip away. Just twist your wrist twice to launch the rear
or front camera (based on your settings). It'll even open the right camera for
the moment depending on holding the phone vertically or horizontally.
Fast flashlight
Light in a flash
See your way in the dark without fumbling with your phone. Simply chop
down twice to turn on a flashlight.
Three finger screenshot
Capture with a touch
See something you want to keep? Just touch the screen with three fingers to
take a screenshot.
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Sidebar
Shortcut to shortcuts
Access your favorite apps by swiping in from the edge to open the Sidebar.
It’s perfect for getting to app shortcuts such as a direct route home in Google
Maps, barcode scanning, and so much more.
Ambient Display
Sneak peek
View the date, time, and notification icons when the screen is off, so you’re
always in the know.
LEGAL
[General]
Certain features, functionality and product specifications may be network dependent and
subject to additional terms, conditions, and charges. All are subject to change without notice.
MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of
Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective
owners. ©2023 Motorola Mobility LLC. All rights reserved.
for BTL takeaway materials and website
MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of
Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective
owners. ©2023 Motorola Mobility LLC. All rights reserved.
Packaging/Manual
Designed and manufactured by/for Motorola Mobility LLC.
[Trademarks statement and universal disclaimer]
If Google products are mentioned (Please note that these are examples and may vary
depending on the Google product included in your marketing asset):
Google is a trademark of Google LLC.
If microSD card is mentioned (Please note that these are examples and may vary depending
on the product included in your marketing asset):
MICROSD is a trademark of SD-3C, LLC.
If Android
TM
14 is mentioned (Please note that these are examples and may vary depending
on the product included in your marketing asset):
Android is a trademark of Google LLC.
If Google Lens is mentioned (Please note that these are examples and may vary depending
on the product included in your marketing asset):
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Google Lens is a trademark of Google LLC.
If Google Assistant is mentioned (Please note that these are examples and may vary
depending on the product included in your marketing asset):
Google Assistant is a trademark of Google LLC.
If Google Play Protect is mentioned (Please note that these are examples and may vary
depending on the product included in your marketing asset):
Google Play Protect is a trademark of Google LLC.
If Dolby Atmos® is mentioned (Please note that these are examples and may vary depending
on the product included in your marketing asset):
Manufactured under license from Dolby Laboratories. Dolby, Dolby Atmos, and the double-D
symbol are registered trademarks of Dolby Laboratories Licensing Corporation.
If Bluetooth® is mentioned (Please note that these are examples and may vary depending
on the product included in your marketing asset):
BLUETOOTH is a trademark of Bluetooth Special Interest Group (SIG).
If UI screen is shown:
Screen images simulated. Phone UI for illustration purposes only, and subject to change.
1 [Battery and charger]
Battery life
All battery life claims are approximate and based on the median user tested across a mixed
use profile (which includes both usage and standby time) under optimal network conditions.
Actual battery performance will vary and depends on many factors including signal
strength, network and device settings, temperature, battery condition, and usage patterns.
for BTL non-takeaway materials
Based on the median user tested across a mixed use profile (which includes both usage and
standby time) under optimal network conditions. Actual battery performance will vary.
for BTL extremely reduced space materials ONLY (and ONLY if accompanied by (in close
proximity to) other materials that include the full battery disclaimer)
Based on a median mixed usage profile, actual battery life will vary.
NOTE: Only use when not using the charging disclaimer.
Charger
Battery must be substantially depleted; charging rate slows as charging progresses. All
battery life claims are approximate and based on the median user tested across a mixed
use profile (which includes both usage and standby time) under optimal network conditions.
Actual battery performance will vary and depends on many factors including signal
strength, network and device settings, temperature, battery condition, and usage patterns.
for BTL non-takeaway materials
Battery must be substantially depleted; charging rate slows as charging progresses. Based
on the median user tested across a mixed use profile (which includes both usage and
standby time) under optimal network conditions. Actual battery performance will vary.
NOTE: Charging disclaimer covers both battery usage and charging claims.
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Use cases
Battery life claims are approximate and based on optimal network conditions. Actual
battery performance will vary and depends on many factors including signal strength,
network and device settings, temperature, battery condition, and usage patterns.
2 [Display refresh rate]
Auto mode has a minimum device refresh rate of 60Hz and a maximum refresh rate of
90Hz; actual refresh rate may be less and will vary based on app/content limitations and
requirements, device mode settings, and other factors.
3 [50MP-Quad Pixel but actual resolution is 12.5MP]
The 50MP sensor combines 4 pixels into 1, for an effective photo resolution of 12.5MP.
4 [Storage/ RAM]
Available user storage and internal memory is less due to operating system, software and
other functions which utilize part of this capacity. Available capacity may change with
software updates.
5 [microSD Card]
Supports up to 1TB microSD card, microSD cards sold separately. Content with DRM
restrictions may not be able to be moved to the card.
6 [Water-repellent design]
Water-repellent design creates a barrier to help protect against moderate exposure to
water such as accidental spills, splashes or light rain. Not designed to be submersed in
water, or exposed to pressurized water, or other liquids; may diminish over time. Not
waterproof.
7 [Bluetooth speed]
Based on comparison between Bluetooth® 5.0 and the previous version, Bluetooth® 4.2.
8 [3.5mm earphones]
3.5mm earphones sold separately.
9 [Google Lens]
Not all languages supported. A list of current languages supported by Google Lens can be
found here: lens.google.com
10 [Google Assistant]
Not all languages supported. A list of current languages supported by Google Assistant can
be found here: assistant.google.com.
11 [NFC: ALL EMEA, JP, ANZ]
NFC-supported payment terminal and app required. Requires fingerprint authorization for
purchase. Utilizes Host Card Emulation (HCE) technology, which enables contactless
payments through third party mobile apps running on Android operating system.
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12 [Memory/ Storage/Color options/Dedicated Dual SIM Slot]
Varies by market. Check with your carrier or retailer for availability.
13 [RAM Boost Technology]
RAM Boost extended RAM requires use of phone’s internal storage as virtual memory,
decreasing storage capacity; available user storage is less while in use; feature on by default
unless turned off.
14 [RAM Boost capability with 4GB of internal RAM]
4GB physical RAM + up to 4GB RAM Boost (2GB Default | 4GB Max).
16 [Turbo Power™ charging]
Maximum 15W charge; TurboPower™ charging capable only with Motorola TurboPower™
20W charger ( sold separately in Australia and New Zealand); Motorola TurboPower™ 20
charger or higher charger will not increase maximum charge capability.
17 [Android 14 -1]
Available for certain apps.
18 [Android 14 -2]
Works with compatible health and fitness apps.
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