Kia Fleet User Manual

Kia Fleet Guide

Meet a different kind of fleet

CONTENTS

WELCOME

CONTACT US

Kia Motors Europe GmbH

Fleet and Remarketing
Theodor-Heuss-Allee 11
Germany 60486 Frankfurt/M.
Phone: [phone]
Fax: [phone]
Web: www.kia.eu

General Manager Business Development:

Mr Giuseppe Tommaso
Phone: [phone]
E-mail: [e-mail]

Manager Fleet and Remarketing:

Mr Chan Uk Jun
Phone: [phone]
E-mail: [e-mail]

Fleet and Remarketing Specialist:

Mr Olivier Pascal
Phone: [phone]
E-mail: [e-mail]

Empowering your business success 04

It’s a worry-free fleet 05

It‘s a low emission fleet 06

It’s a high value fleet 07

Kia Picanto 08

Kia Rio 09

Kia cee‘d Sporty Wagon 10

Kia pro_cee‘d & cee‘d 11

Kia Optima 12

Kia Optima Hybrid 13

Kia Venga 14

Kia Soul 15

Kia Sportage 16

Kia Sorento 17

Built to last and to inspire 18

Kia – made in Europe 19

Very well put 20

Kia Approved 21

Future 22

Convincing facts 23

Dear Fleet Managers,

Welcome to the Kia fleet. No, this is not just another brochure from another
car manufacturer trying to sell you vehicles for your fleet.

We would like you to meet a fleet, designed to your needs. A complete range
of models, that adds up to a fleet that is as unique in its model set-up as in its
service approach. A fleet focused on design and quality, aligned to a value for
money proposition and equipped with new low CO
you peace of mind for at least 7 years. Guaranteed.

And all these are not just promises. It is the commitment and key objective of a
brand that is one of the fastest growing brands in Europe. We also aim to become
the mainstream fleet alternative for small and medium customers. A very ambi­tious target, but a target that can be reached.

Because we are Kia Motors, a strong company with over 44,000 employees
worldwide and annual revenues of around € 15 billion. All this makes us very
confident. We know, we have the products and the ambition to get there. And
our fast increasing sales figures show that we are on the right track.

So, take a little time, flip through the following pages and you will find an
outstanding and highly competitive product range. We look forward to welcoming
you as a new Kia fleet customer and assure you of our commitment, and the
dedication of the entire Kia fleet team, to meeting your every need.

Kind regards,

Giuseppe Tommaso Chan Uk Jun

General Manager Business Development Manager Fleet and Remarketing
Kia Motors Europe Kia Motors Europe

engines. A fleet that will give

2

02

03

KIA FLEET

Empowering your business success

We know you need a model portfolio that meets all kinds of functional
needs plus the expectations of user-choosers. We know you require a
wide range of services. We know, you need a partner that you can count
on. On an international, national and on a local level.

We know, because we listened to fleet managers. We learned and we
took action. That’s why we achieved strong fleet sales growth in the
recent years. Thanks to the growing appeal of our products to fleet
drivers and the level of service we offer to fleet operators.

We are able to offer to you a strong and expanding professional fleet
organisation with easy access through the different fleet channels.
We can assure you professional after sales service quality, residual value
as well as specially developed product offers for fleet needs.

All this on top of our attractive product range, our extensive warranties,
our excellent Total Cost of Ownership (TCO) and our competitive CO2
levels, Kia cars are fun to drive.

Whether you’re a small business owner running a few cars or a
multinational corporate company with an extensive global fleet.

We are one team able to support your business.
And we are dedicated to meeting your needs.

A complete portfolio:

New in 2011 and 2012

With new produc t launches in
the A , B, C and D -segment you
can enjoy a complete range of

attractive mo dels.

7-YEAR WARRANTY

It’s a worry-free fleet

A company should have confidence in what
it does and in the products it produces. Our
confidence can be summed up in three words:
Seven Years Warranty.

A unique 7-year manufacturer warranty
comes standard with every Kia, fully transfer­able between owners and valid anywhere in
Europe – even when travelling.

Imagine relying on a bumper-to-bumper*
coverage for 7 years or 150,000 km. For
each and every car of your fleet.

In the unlikely event of a warranty repair being
required, we will cover all the repair costs –
including labour and parts. And because it is
transferable, the next owner can enjoy the
remainder of the warranty, meaning that each
vehicle retains a high resale value.

You see, we thought of everything, so that
you won’t have to worry.

*7-year/150,000 km Kia warranty for all Kia models with initial registration after 01.01.2010; valid in all EU member states (incl. Norway, Switzerland, Iceland, and Gibraltar)
subject to local terms and conditions. For vehicles used as a taxi the warranty coverage is limited to 150,000 km, regardless of the period of time in service.

04

The K ia 7-yea r warrant y

Ever y Kia benefits f rom a

7-year/150,000 km new car

warr anty (up to 3 years
unlimited ; from 4 years

150,000 km).

05

TOTAL COST OF OWNERSHIP

Kia EcoDynamics

All models with Start /Stop System

carry the EcoDynamics badge.

CO2 EMISSIONS

It’s a low emission fleet

We do more than just meeting industry standards. Eco-friendliness for
us is a long-term company strategy, a way of life, extending across all
operations and through the full life-cycle of our products.

The result is a range of environmentally friendly cars, eco-friendly
manufactured and equipped with innovative technologies like a Start/
Stop System (ISG) that reduces fuel consumption and emissions by up
to 15%. Add to that low rolling resistance tires, optimum shift indicator
and refined, ultra-reliable engines and it all sums up to efficient,
greener driving. These elements work together to create what we
call “EcoDynamics”.

Kia is, in average, overall one of the best in terms of CO
The Kia Rio with its 85 g/km is one perfect example. That means, your
fleet will be both friendly to the environment and your budget, because
low fuel consumptions and emission rates will earn you high taxation
benefits.

Lowest CO2 emissions throughout the entire product range

Picanto

Rio

cee‘d

cee‘d Sporty Wagon

Venga

Sportage

95 g/km

85 g/km

2

103 g/km

119 g/km

114 g/km

emissions.

135 g/km

It’s a high value fleet

TCO – Total Cost of Ownership, that is the magic formula for every fleet
customer. You will hardly find a fleet that performs better in this specific
area. And if you are looking for value for your money, purchasing a Kia is
the best choice you can make. Because we are able to provide you with
significant more value than our competitors in terms of equipment and
technology.

Low fuel consumption over the whole range is another cost saving
factor. Next comes depreciation, ours is low due to low prices and a high
residual value. And you get low taxation because of our low CO2 emis­sion figures.

That leaves us with the cost for insurance, service, maintenance and
repair: How about service intervals of up to 2 years/30,000 km? You
find this already implemented in the Kia Rio1 and the Kia Sportage1, with
more models to follow shortly. And it goes with saying that you can
insure every Kia model at a competitive price.

Reduction of cost of ownership by constant product improvement

AuDaCon, one of the leading automotive data providers, testifies that Kia was able to reduce cost of owner­ship (COO) by more than 10% with Sportage model change. Calculations and observations focussed on service
and maintenance repairs. Especially the model change from Kia Sportage old generation (JE) to new generation
(SL) discloses a significant service cost reduction. To sight cost reduction in more detail, AuDaCon took a closer
look at the 2.0 CRDi AWD of each generation. The analysis took 90,000 km and 48 month as a basis in the
German market. The result of varying operating cost is by all means representative. Thus the required number
of services was cut in half from six to three, resulting in a reduction of labour time of 6.7h. Moreover costs for
spare parts and fluids were cut by 32.8%. Overall a total cost reduction of 42.3% was accomplished.

This sample shows how it is possible to further reduce operating costs through exact examination. These
facts will put Kia cars into a new perspective, generating a total new market acceptance.

1

Valid for petrol and diesel engines

06

07