CITROEN DS 4 Brochure

DS 4

CUSTOMERS TOLD US THEY WANTED
A DIFFERENT KIND OF CAR.

THOMAS D’HAUSSY
RANGE MANAGER

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D S LIN E

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IT STARTED WITH A BLANK PAGE.

WITH A FEW PENCIL LINES ON THE PAPER,
I KNEW IT WAS GOING TO BE A BEAUTIFUL CAR.

OLIVIER VINCENT
DESIGNER

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D ESIGN

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AD ESIGN

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OLIVIER VINCENT
EXTERIOR DESIGNER

UNIQUE

We really wanted to give it the look of an urban
vehicle, able to tackle obstacles, but also agile.

The quarter lines are sharp and attractive.
Flowing lines around the windscreen.
An expressive front and an expressive rear.
The forms are pleasant to look and to touch.

We’ve really launched a unique vehicle. And on
top of that it goes and wins Most Beautiful Car
of the Year.

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SEAN JOHNSON
INTERIOR DESIGNER

It’s not like a German car, it’s not like an Italian
car. It’s unique. Typically French. It’s like a coupé
but still you’ve got all the space necessary
for ve occupants. Very spacious.

We’ve put a lot of attention into the detail
and to the modelling to make it really feel
quite sophisticated.

A great place to be. It’s a car where you feel
very involved. Cocooned. Very protected. It’s a
cockpit. It’s a car that you really want to drive.

SPACE

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THOMAS LERET
COLOURS AND MATERIALS STYLIST

LUXURY

The aim with DS 4 was to make a luxury object.
We took inspiration from leatherwork, from
haute couture, jewellery and clock making.

When you get inside, you really get a feeling of
class, a sense of style. This car is a really unique
object – you haven’t seen anything like it before.

I think every designer deserves the chance
to work on a project like DS 4.

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MAGALIE HALEY
COLOURS AND MATERIALS STYLIST

HARMONY

The design is very precise. Almost chiselled and
plays with the light. The light slides over it. And
in the matt parts, it’s absorbed. It’s about nding
the colour in complete harmony with the interior.

When I open the door of DS 4 the thing I’m
most proud of is the renement and luxury
which is very present.

When I got out on the street I thought, ‘Yep, this
car is going to turn heads’. I think that was the
idea, you know? I can really see myself driving it.

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THOMAS D’HAUSSY
RANGE MANAGER

REFINEMENT

At project inception customers told us they
wanted a different kind of car. The object has
to be rened, each detail carefully worked.

We invented new mixes for the suspension.
New approaches to springing and damping.
The road is at your ngertips. You feel like
you dominate the road. You feel like
you’re sitting high up, and protected
by the body-hugging seats.

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