Copyright 2000 Olympus America Inc. are registered trade marks of Olympus Inc.
ForewordForeword
Foreword
ForewordForeword
This technology paper is provided to illustrate the technical advances that enable fastpaced action and event photography with the Olympus’ CAMEDIA E-100 ZOOM RS
and to demonstrate how these technical advances can benefit professional and serious
amateur digital photographers.
The CAMEDIA E-100 ZOOM RS SLR (single lens reflex) is specifically targeted by
Olympus to professionals and serious amateur digital photographers and offers “best of
class” features such as a 10x aspherical optical zoom lens, (equivalent to a 380mm
lens), a innovative pre-capture image caching mode and 15 frames per second burst
capability. It also features image stabilization to steady the lens and a precision electronic viewfinder.
Up until now, most digital camera manufacturers have tried to produce digital cameras
that in many ways mimic traditional film cameras, especially with pro or prosumer digital
cameras. The introduction of the CAMEDIA E-100 ZOOM RS represents a unique circumstance in which Olympus has purposely pushed the technology envelope to provide
features that specifically address the critical needs of sports and fast-paced event digital
photographers, an industry first.
The E-100 ZOOM RS includes a bevy of “digital-specific” features that go well beyond
the capabilities of traditional professional quality film cameras. After all, why go digital if
you aren’t allowed to utilize the efficiencies of digital processes to their fullest extent?
We invite you to read further about the uniquely “digital-specific” features of the CAMEDIA
E-100 ZOOM RS SLR and how it allows fast-paced event and sports photography to be
even better.
John Knaur
Olympus America, Inc.
For More Information about the CAMEDIA E-100 ZOOM RS SLR go to:
http://e-100rs.olympus.com
For More Example Photographs for the CAMEDIA E-100 ZOOM RS go to:
http://www.camediagallery.com
1
Digital Camera OverviewDigital Camera Overview
Digital Camera Overview
Digital Camera OverviewDigital Camera Overview
The worldwide adoption of digital photography in the past
four years has simply been astounding and dwarfs the adop-
tion growth rate of other entrenched devices such as inkjet
printers and scanners. By 2002, consumer digital cameras
will surpass flatbed scanners in yearly adoption and this will
have taken just 7 years in comparison to 12 years for flatbed
scanners to reach this equivalent adoption rate. The world-
wide forecast now puts consumer digital camera shipments
at over 50 million units by 2005. It took PC’s over 14 years to
reach this level of penetration. By comparison, digital cam-
eras will reach this same penetration in 9 years.
In 1999 alone, worldwide consumer digital camera shipments,
excluding toy cameras exceeded 5.8 million units and repre-
sented over $2.9 billion in street valued revenue. In the U.S.,
unit shipments exceeded 2.5 million representing over $1.3
billion in street valued revenue with a projected five-year com-
pound average growth rate, (CAGR) out to 2005 of 39.8%. (All
sources: Imerge Consulting Group - 2000)
and color science, all working in tandem to provide users
sharper, more accurate images.
Olympus again led the third plateau of adoption with the intro-
duction of 1.3 mega-pixel resolution in a consumer digital
camera. This resolution would later become the industry
benchmark for representing “photo-quality”. Photo-quality
images are simply the equivalent in image quality to a con-
sumer film camera when output to a 4” x 6” print on photo-
grade paper. But resolution alone cannot provide photo-qual-
ity images. It is the resolution provided by the CCD sensor in
tandem to the camera’s internal opto-electronics and entire
optical path.
The Move to Digital Specific Attributes
Currently the state of digital camera development is entering
a new era driven by higher resolutions and advanced feature-
sets which move digital cameras beyond the capabilities of
film cameras by using “digital specific” attributes. In-fact, from
Plateaus of Adoption
Unit shipments and revenue only tell part of the dynamic story
of digital cameras. The adoption of digital cameras has oc-
curred in stages or plateaus, driven entirely upon technical
advances. The first plateau occurred with the introduction of a
viewable color LCD, providing instant gratification to consum-
ers in 1995.
With the second plateau of adoption in 1996, Olympus set
out to move digital cameras away from being just novelty
products for viewing images, to products people could actu-
ally benefit from, by providing the industry’s most regarded
“optical path”. The optical path is a combination of lens qual-
Voice Annotation CapabilityVoice Annotation Capability
with QuickTime™with QuickTime™
with QuickTime™
with QuickTime™with QuickTime™
File CaptureFile Capture
File Capture
File CaptureFile Capture
The dual slot media capability on the CAMEDIA E-100 ZOOM RS
is an exclusively unique Olympus feature that allows the user to
simultaneously write to either a 2M, 4M, 8M, 16M, 32M, and 64M
SmartMedia NAND flash card or a Type I or Type II CompactFlash
card. Or, you can opt to use one type of media at a time. This
capability allows the user more flexibility in their choice of flash
media and allows the camera to be “media agnostic”.
Often professional photographers on the move need to have the
ability to quickly jot down a subject’s name or a notation of where
the image was shot for publication. In the “good ol days”, pros had
to carry a notepad and pencil in their breast pockets ready for
taking quick notes of who, what and where. Again, the digital-
specific features allow the user to annotate an image with useful
information. Why have new-world capture technology with old-
world notations.
New Accurate ElectronicNew Accurate Electronic
New Accurate Electronic
New Accurate ElectronicNew Accurate Electronic
LCD ViewfinderLCD Viewfinder
LCD Viewfinder
LCD ViewfinderLCD Viewfinder
The CAMEDIA E-100 ZOOM RS solves this problem by allowing
up to 5 seconds of voice annotation per image and saves it as a
QuickTime™ audio file so the user has a digital notation to go
with the image file.
Viewfinders on most digital cameras use TTL (through the lens)
viewing and because some digital camera lenses are slightly
over-sized compared to the size of the CCD, give an inaccurate
view of the area that is actually being captured. This misrepresen-
tation on a professional level can mean the difference between
having an acceptable image or not. This is especially true with
professional photographers
since many pros choose to strategically place important elements
of composition on the outer fringes of the image to keep overzeal-
ous picture editors from cropping their images too much.
The new EVF (Electronic Viewfinder) on the CAMEDIA E-100 ZOOM
RS represents the area being captured with 100% accuracy since
it is reading directly from the CCD, not through the lens. What you
see really is what you get.
9
The Criticality of NeutralThe Criticality of Neutral
The Criticality of Neutral
The Criticality of NeutralThe Criticality of Neutral
Color ManagementColor Management
Color Management
Color ManagementColor Management
One of the benefits of pre-selecting a black and white mode
is to let the camera do the work to discard the unnecessary
The CAMEDIA E-100 ZOOM RS’s color management system
allows the user to capture with “neutral color” that is truer to
the intended values of the original subject. The camera’s
post processing provides advanced algorithms that keeps
the image from being too warm on the Kelvin scale or too
cool, (3200º K represents tungsten light, 5500º K represents
high noon daylight). Often adjusting an image in either direc-
tion causes unwanted noise, which often effects image qual-
ity. With Olympus’s Neutral Color Management, you can color
correct the image in either direction without negatively effect-
ing the image quality.
Shooting with Color orShooting with Color or
Shooting with Color or
Shooting with Color orShooting with Color or
Black and White PresetBlack and White Preset
Black and White Preset
Black and White PresetBlack and White Preset
Previously, digital photojournalists and sports photographers
haven’t had the option to preset the mode they wished to
color data before saving to the camera’s storage media. Sec-
ondly, after-capture converting takes up valuable time, a PC
and an image editing application, which could mean the dif-
ference in a missed deadline. Lastly, wouldn’t it be better to
check the black and white image in comparison with real life
values while its there in front of you rather than “visioning”
what it should have looked like afterward?
Photographer Walter Urie adds, “I specialize in black and
white photography and I’m very picky. I was extremely im-
pressed in the way this camera translated color to black and
white tonal values.”
90º Image Rotation in Play-90º Image Rotation in Play-
90º Image Rotation in Play-
90º Image Rotation in Play-90º Image Rotation in Playbackback
back
backback
Shooting in a vertical format is an absolute necessity for pro-
shoot in, i.e. black and white or RGB color. The E-100 RS
solves this problem, in-camera. In many cases, digital pho-
tographers are forced to shoot in color and later convert im-
ages to black and white. There are a few reasons why this is
not acceptable to most professionals. First, color images
take up much more storage on the camera’s memory card(s)
than black and white images, which could mean the differ-
ence between having enough storage or not on a shoot.
10
fessional and prosumer photographers. The problem is, most
digital cameras don’t rotate the images on playback for you to
see them properly and users are forced to accomplish this
basic task on a PC with image editing software. Not any-
more! Again, Olympus overcame this problem with a “digital
specific” feature on the CAMEDIA E-100 ZOOM RS that al-
lows you to rotate your images 90º on playback, so there’s no
need to use a PC or editing software.
SummationSummation
Summation
SummationSummation
After reading about all the “digital specific” attributes that this innovative digital camera has to
offer we hope that you now understand their practical applications and benefits for on-location
sports, action and fast-paced event photography. The CAMEDIA E-100 ZOOM RS has many
other attributes not mentioned but the areas where this camera is specifically differentiated
from other digital cameras include the 10x optical zoom lens with image stabilization, pre-
capture modes, 15 frames per second frame rate capture capabilities, the fast progressive
scan CCD, matching lens to CCD for accuracy, the dual slot media capability, the accurate
electronic LCD viewfinder, Olympus’ neutral color management, voice annotation capabilities,
the black and white presets, and 90 degrees of rotation in playback capabilities.
Hopefully you also have an understanding of the positioning of this digital camera in the
marketplace as a whole. To quote professional photographer Walter Urie, “there is no doubt
that this camera was designed specifically for action, sports and events and is even easy
enough for parents to use. It provides all the tools anyone would need for this type of application
and be successful at it. It had everything I needed to be successful in my location photography”.
No digital camera is complete without quality print output. The CAMEDIA E-100 ZOOM RS
is designed to produce professional-quality prints on the new Olympus P-400 dye sublimation
A4 printer. All you do is plug your media card in and you can use the printer’s controls to
crop and print.
Ron Tussy
Principal Imaging Analyst
Imerge Consulting Group LLC
Olympus P-400 dye sublimation A4 printer
11
<< Specifications of the E-100 SLR <<
Model nameOlympus CAMEDIA E-100 ZOOM RS Digital Camera
Product TypeDigital EVF SLR Camera with 4.5cm/1.8inch color TFT LCD monitor
Memory3V (3.3V) SmartMedia (SSFDC) Card (4M,8M,16M 32M and 64MB)
One 8 MB card including Panorama function is supplied with camera
CompactFlash Type II flash memory. Micro-Drive not recommended
Recording systemStill image ; JPEG (DCF: “Design rule for Camera File system”),
TIFF (non-compress), DPOF support
10 Bit A>D Converter
QuickTime™ JPEG Motion VGA and 1/8 VGA
Number of4: TIFF 1368 X 1024
storable pictures with28: SHQ JPEG 1368 X 1024
8MB SmartMedia card84: HQ JPEG 1368 X 1024
96: SQ1 1280 X 96068: SQ2 1280 X 960
152: SQ1 1024 X 768104: SQ2 1024 X 768
328: SQ1 640x480264: SQ2 640 X 480
16 sec. 30 fps Motion JPEG 640 X480
32 sec. 15 fps Motion JPEG 640 X 480
32sec. 30 fps Motion JPEG 160 X 120
64 sec. 15 fps Motion JPEG 160 X 120
Image pickup element1/2 inch CCD solid-state images pickup 1.51 Million Pixel (effective 1.4 Megapixel Image)
Image Stabilized System with 2.7x Digital Super Telephoto
Optional 0.8x B-28 Wide-Angle or 1.7x B-300 Telephoto: [E series lenses can also be used].
Filter Size49mm (To attach accessory lens an filters) 49>55mm Step up needed for thick filters
Photometric systemDigital-“ESP” Multi-Pattern metering system, Center-weighted Spot meter and,
(8 area memorized) multi-spot metering
Exposure controlS-Program mode with Portrait, Landscape, Sports, Night Scene and Custom setup modes
Programmed auto exposure, Aperture priority, Shutter priority
+/- 2Ev by 1/3EV steps exposure compensation
Auto Bracketing: select-able from 1/3EV, 2/3 EV and 1EV; 3 or 5 images
Shutter priority: 2 - 1/10000 sec. (Electrical CCD and mechanical shutter), 1/3EV steps
Manual exposure: shutter speed, 16 sec. –1/1000 sec.
ISOAuto, user selectable, 100, 200, 400 equivalent ISO
FocusingiESP TTL or spot system autofocus (contrast detection system) with focusing illuminator.
.55” Color LCD EVF (Low Battery Drain)
LCD monitor4.5cm/1.8inch wider angle color TFT LCD monitor with 113,500 pixels
(made from Low-temperature poly-silicon), 100% accurate image view
Flash modesBuilt-in Flash : Auto-Flash (low-& back-light), Read-Eye Reducing Flash, Off, Fill-in
External terminal: Off, Auto, Forced activation
Slow Synchronization (First-Curtain Synchronization effect, Second-Curtain Synchronization effect)
External terminal5 pin TTL connector for FL-40 or PC sync, Optional Bracket and cable needed
Flash working rangeWide; approx. 30”/0.8 – 18’/5.6m, telephoto; approximately. 8”/0.2 –9’/2.8m ( ISO 100)
Battery charging timeLess than 6 sec. (at normal temperature with new battery) for flash
Sequence modeSHQ JPEG (1368 X 1024) 15/7.5/5/3 frames per sec. up to 10 frames
HQ JPEG (1368 X 1024) 15/7.5/5/3 frames per sec. up to 16 frames
SQ1/SQ2 (1280 X 960) 15/7.5/5/3 frames per sec. up to 21/7 frames
SQ1/SQ2 JPEG (1024 X 768) 15/7.5/5/3 frames per sec. up to 27/17 frames
SQ1/SQ2 JPEG (640 X 480) 15/7.5/5/3 frames per sec. up to 47/123 frames
less than 1.2 second shot to shot at all times (unlimited quantity)
Pre-CaptureBegins capturing image before shutter release: User adjustable from 1-5 photos
Cancel Shot RecordingCancels recording to Memory Card Preparing camera to immediately start shooting.
Selftimer /12 second delay / 2 sec. after optional remote controller operation
remote controllerE-10 Remote Cable (Bulb won’t work)
Setting memorizationPossible
Outer ConnectorDC input terminal, Data input/output USB interface (Storage Class)
Audio/Video Output terminal ( NTSC), external flash terminal for FL-40 (5-pinn TTL) or
PC sync with optional cables and bracket.
Operating environmentOperation : 32F/0C – 104F/40C, 30 – 90 % Humidity
Storage : -4F/-20C – 140F/60C, 10 – 90% Humidity
Power Supply4 x AA Ni-MH batteries and charger included/ 2 x Lithium battery CR-V3 (LB-01);
Optional 7AU-AC adapter / 4 x AA Lithium batteries /Use only high capacity AA Alkaline batteries
(Manganese batteries cannot be used.)
Date/Time/CalendarSimultaneous recording onto image data.
Automatic calendarUp to year 2030
system
Dimensions4.25”/10.8cm (W) x 3.25”/8.25cm (H) x 5.6”/14.23cm (D) (excluding projections)
Weight21.8oz/603g (without batteries and SmartMedia Card)