Zebra Jumbo User Manual
SUCCESS STORY
JUMBO
SUMMARY
Customer
Jumbo
Partner
Dutch Retailer Deploys
Latest Zebra Technologies
Self-Scanning Solution For
Exciting Innovations Such
As In-Store Navigation and
Customer Assistance
Jumbo is the second-largest supermarket chain in the Netherlands.
It is part of the privately owned Van Eerd Group, which was originally
a grocery wholesaler, established in 1921. The chain has over
60,000 employees and approximately 660 stores. Jumbo has grown
significantly in the last few years following several acquisitions of
leading Dutch brands, including La Place, C1000 and Emté. Jumbo
prides itself on its strong innovation and omnichannel approach and
aims to meet its customers’ expectations every day, whether their
journey is in-store or online.
Challenge
Simac IT NL BV
Industry
Retail
Location
The Netherlands
Challenge
Jumbo wanted to update its fleet of
personal shoppers devices to the
latest future-proof technology, as it
plans for exciting new self-scanning
applications, such as in-store navigation
and assistance, to further enhance an
engaged, pleasant and ecient shopping
experience for their customers
Solution
• Zebra PS20 Personal Shoppers
Results
• The Zebra PS20 is the latest in selfscanning technology, with innovative
features including the integrated camera
and microphone that will enable exciting,
new applications such as in-store
navigation and assistance
• The Zebra PS20 also oers faster
processing, hands-free, high-performance
scanning and Digimarc support, so
customers don’t have to locate the
barcode; it also has even better battery
life and Wi-Fi connectivity and larger, more
colourful screens
• The Jumbo self-scanning solution
does not require customers to have
a store loyalty card and is completely
centred around enhancing the shopping
experience, enabling ease of purchasing
and ease of budgeting, which is why selfscanning accounts for 70% of shopping in
Jumbo stores
Jumbo first deployed the Zebra MC17 Personal Shoppers in-store over ten
years ago, followed by MC18s; however, these models were coming to
end of life and Jumbo needed to update its hardware. Jumbo has exciting
plans in the pipeline for its self-scanning experience and was delighted
that the new Zebra Personal Shopper has the option of advanced features
such as a camera for locationing and navigation and a microphone for
calling in-store assistance. Simac IT NL BV, a leading systems integrator
who provides high-quality technology to clients in Benelux and Central
Europe, was founded in 1971 and specialises in the retail sector. It has
been a Zebra Premium Business Partner for 20 years. For Jumbo, it has
been the single point of contact for all equipment and IT elements – from
hardware to software, networks to security – and any related queries for
the last 15 years. Simac has been responsible for progressively delivering
the fully staged Zebra PS20 Personal Shoppers to Jumbo stores.
Solution
Jumbo’s self-scanning solution is so popular among its customers
because it is so accessible, enticing customers to actually use the
scanners; and this upgrade to the Zebra PS20, and the new applications
Jumbo will be able to oer in the near future, will further enhance the
shopping experience.
Firstly, Jumbo is currently installing Philips LED lighting in-store and these
lights, in combination with the Zebra PS20’s integrated camera, will be
utilised for a new locationing and navigation application for self-scanning
customers. The application will guide customers around the store via an
on-screen map, based on the questions they ask and the items they are
looking for.
Secondly, Jumbo is introducing self-scanning customer assistance;
to access the advisory service, shoppers will need to activate the
PS20’s microphone via Push to Talk. They can then ask for assistance,
recommendations or product information, for example, and one of the
nearby store assistants, working with a PS20, will receive a notification
and will respond.
SUCCESS STORY
JUMBO
As well as these exciting future innovations, the PS20, which sits in
a cradle on the shopping trolley, has updated sensors and Digimarc
support; this delivers high-performance hands-free scanning, with
customers no longer having to locate items’ barcodes. The PS20s also
have even better battery life and Wi-Fi connectivity. Customers have given
excellent feedback, as Michiel Kienjet comments: “Customers are very
positive about the new scanners. They are faster than the old scanners,
are better able to scan poorly readable barcodes and contain a much
larger and more colourful screen with more information. It’s like switching
from an old Nokia to the latest iPhone.”
However, it is not just customers who are using the multi-purpose Zebra
PS20s. Jumbo store associates are using the devices to pick Click &
Collect and Online home delivery orders; with the integrated camera they
will also be able to take photos to flag low stocks on shelf while they are
picking, for swift replenishment.
“Here at Jumbo we are
committed to making shopping
fun, quick and easy for our
customers. Our self-scanning
solution is completely customerfocused and, unlike other
retailers, we have deliberately
chosen a solution without
customer identification, but
with fully manned self-scanning
checkouts, to keep a personal
touch. I am certain that this
is a contributing factor to the
exceptionally high usage of
self-scanning at Jumbo; in
some stores self-scanning
already accounts for 70% of
sales and this figure will only
increase. We’ve used Zebra
personal shoppers since the
start; they are simply the best
devices on the market for selfscanning. And the latest Zebra
PS20 devices with integrated
microphones and cameras open
up countless new possibilities
for us, as we continue to
innovate and enhance the
customer experience.”
Results
Click & Collect, home delivery and self-scanning have all seen a significant
upsurge for obvious reasons since the coronavirus outbreak; and it is
fully expected most Jumbo customers trying self-scanning for the first
time will be converted to this fast, convenient way of shopping. Michiel
Kienjet believes the future-proof solution Jumbo has deployed utilising
Zebra PS20s will become the standard and he explains how smartphones
just cannot compete: “The PS20s are built specifically for retail and oer
all the high-performance, future functionality we need; if we were to run
our applications on customer smartphones instead, all kinds of practical
problems arise. The battery can run out halfway through a shop. And what
if the smartphone falls on the hard floor while scanning? A smartphone is
significantly less robust than a handheld scanner. And that’s before you
even start comparing performance. Our customers prefer to keep their
smartphones for personal use and use the high-performance personal
shoppers, which oer all the future functionality we need.”
Indeed, Jumbo is the first retailer in the Netherlands to oer these exciting
new in-store navigation and assistance self-scanning applications and it
is looking to expand this next generation self-scanning solution to further
stores and to its Belgium stores in the near future.
Michiel Kienjet,
Programme Manager,
Formule & Format, Jumbo
For more information,
please visit: www.zebra.com
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contact.emea@zebra.com
ZEBRA and the stylized Zebra head are trademarks
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their respective owners. ©2020 ZIH Corp. and/or its
aliates. All rights reserved. 05/2020
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