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With the first High Definition (HD) transmissions already launched in Europe,
broadcasters and programme makers are rushing to embrace the business
opportunities presented by better-looking, more seductive pictures.
Whether you’re shooting quality drama, mainstream entertainment or commercials, High Definition is guaranteed to grab any audience’s attention.
Aside from its vastly improved on-screen look, High Definition increases the
shelf-life and international marketability of all your productions.
Offering true 1080-line resolution to satisfy the broadest possible range
of distribution requirements, Sony HDCAM is the perfect complement for
any project where a prestige look is required. A natural partner for
documentaries, natural history and live events as well as mainstream
entertainment, HDCAM has become firmly established as the format of
choice for quality-conscious media professionals everywhere.
Drawing on its unmatched expertise in the development of High Definition
equipment, Sony offers a choice of HDCAM camcorders that builds on more
than 25 years heritage in
1
⁄2” tape technology. Sharing the same user
ergonomics that have already made Sony camcorders the preferred choice
for thousands of programme makers, the HDW-730S and HDW-750P
HDCAM camcorders capture High Definition images that will give your
audience an unforgettable viewing experience.
HDCAM broadens your creative and commercial options with a choice of
shooting modes to suit the demands of any production. The HDW-750P is
switchable between 1080/50i and 1080/25P modes, offering the flexibility of
progressive operation when a more ‘filmic’ look is preferable. The most
recent addition to the HDCAM camcorder line-up, the HDW-730S can be
switched between 1080/50i and 1080/59.94i operation – removing the need
to hold separate camcorders for European (50i) and Japanese and
US-based (59.94i) projects.
And, new for 2005/2006, both camcorders now come equipped with version
2 software adding a powerful new film gamma characteristic for stunning
natural-looking film-like images.
The benefits of HDCAM aren’t limited to productions destined for transmission and distribution in HD today. Pictures shot with the HDW-730S and
HDW-750P look better when downconverted and delivered to the home in
Standard Definition than pictures acquired in 625/50. Shooting in HDCAM
with HDW-730S and HDW-750P thus ensures your content commands
a premium today… and tomorrow.
With HDCAM there’s no need to compromise your personal vision. At a
price that’s firmly within reach of Standard Definition production budgets,
the Sony HDW-730S and HDW-750P are accessible to anyone who’s
passionate about making great-looking programmes.
HDW-750PC 1080/50i,1080/25P switchable, with 2.7-inch colour viewfinder
HDW-750P 1080/50i,1080/25P switchable, with mono viewfinder
HDW-730S 1080/50i,1080/59.94i switchable, with mono viewfinder