4 LIVING WITH VIERA 5 DETAILS AND SPECIFICATIONS 6 SHARING THE OLYMPIC PASSION
INDEX
26 Urban Luxury Style
28 Resort Comfort Style
30 Smart Contemporary Style
32 VIERA Line-up
38 Specifications
42 Dimensions and Accessories
of Plasma TV
44 Dimensions and Accessories
of LCD
Networking Products
COMMERCIAL PLASMA DISPLAY
46 103” Professional Plasma
48 Venue, Broadcast, Home
50 Beijing 2008 Olympic Games
03
V-real Technology
VIERA Technical Concept
Raising the video signal to the level of emotional impact.
Dynamic sports action, sunset colours that flow naturally from one to the other, vividly coloured
resort scenes. V-real 3 brings emotion and excitement to the screen.
"V-real" is the collective name for Panasonic's black-box imaging technologies, which have now evolved into the V-real 3 and V-real PRO 3
of the 2008 VIERA models. In the process, we redesigned every V-real device. We combined technologies that were originally developed to
produce the HD camcorders that relay the excitement of the Olympic Games with technologies that were created by the Panasonic
Hollywood Laboratory (PHL) for moviemaking. Image quality was scrutinised from every angle to give VIERA its deeply moving impact.
04
Panasonic Celebrating 15 Years in Hollywood
Celebrating 15 years in Hollywood, Panasonic have partnered with
entertainment companies and industry professionals to deliver the finest
and most innovative products for home entertainment. Panasonic has
worked to meet the demands of industry professionals by conducting onsite
research and developing cutting edge digital technologies, such as
encoding, authoring and compression, to support the creative needs of
the industry.
Special
Plasma Features
PROCESSOR
VIERA V-real 3 /
V-real PRO 3 Processor
This core, state-of-the-art device
generates signals that comply with
the newest video standards.
1080p Digital Processing Chip-Set*
Panasonic's original chip-set processes
high-resolution video signals in their native
1920 x 1080-pixel format, without downconversion.
1080p Digital Re-Mastering Processor*
This processor converts ordinary SD
broadcasts and DVD video signals into
high-resolution 1080p signals to render crisp
images and optimise them for large-screen
viewing.
*Only PZ800 Full-High Definition Series
DRIVER
VIERA V-real 3 /
V-real PRO 3 Driver
This driver displays VIERA's stunning,
real-life images onto the panel.
Our high-performance driver controls the drive
power to optimise panel performance. The
resulting images show every motion clearly and
express each step of gradation in delicate detail.
About Twice the Resolution
of a Conventional HD
Plasma Display Panel*
*Only PZ800 Full-High Definition Series
PANEL
VIERA G11 HD/G11 Full-HD Panel*
The Full-HD panel displays images in
magnificent resolution.
The Full-HD panel (1920 x 1080 resolution) directly
displays the 1080p images that are processed by the
video circuit to ensure highly detailed 1080p images.
This high-speed, 0.001-msec response time
self-illuminating panel also features excellent
motion-image reproduction.
*Only PZ800 Full-High
Definition Series
HD Plasma
(approx. 1,050,000 pixels)
1366
These images are simulated and for reference only
Full-HD Plasma
(approx. 2,070,000 pixels)
768
Image resolution about twice as high
1080
1920
05
DEEPLY MOVING
The sheer realism of VIERA images gives them a deep emotional
resonance. It all comes from the incredible depth of on-screen colours
created by the wide range of black gradation. Small details are
rendered clearly, no matter how lively the movement in the scene.
By sensing greater depth in moving images, you get a deeper feeling
for the on-screen action.
VIERA concept
06
Special
Plasma Features
Impressive Picture Quality
Incredibly crisp motion images, rich colours, and deep
blacks. True beauty for any type of image.
Smart Networking
Intelligent operation of interconnected devices. Easy,
convenient photo and video viewing.
Environmentally Conscious Products
Environmental consideration starts with the design stage,
because Panasonic cares about the future of our earth.
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07
Impressive
Picture Quality
08
Plasma Features
Superb Moving Picture
Resolution
Special
Impressive Picture Quality
Crisp, Clear,
Real-Life Colour
Images with
Genuine Blacks
A Cinema-Quality
Experience
09
Superb Moving Picture
Resolution
Excellent moving-picture resolution and smooth playbackFlicker-less, easy-to-see imagesCleardetailsevenindarkscenesGlare is reduced for comfortable viewing
Over 900 Lines Moving Picture Resolution
with Intelligent Frame Creation
ConventionalIntelligent Frame Creation
With 50Hz video signal input, the Intelligent Frame
Creation achieves high moving picture resolution
even in fast-motion scenes. This function makes
new frames by calculating speed and direction of
motion. And allows natural frame-to-frame
transitions, for smooth motion images with high
resolution.
*Only PZ800 Full-High Definition Series
All of these images are simulated and for reference only
10
0.1 sec.
Original
Frames
Newly
Created
6 Frames
5 Frames are Converted to 6 Frames for Smooth Playback
100Hz Double Scan
50Hz100Hz
Panasonic Plasma TVs are driven at 100Hz with a
Double Scan Technology to reproduce Flicker Free
Smooth Motion.
* When IFC (Intelligent Frame Creation) is operating, 100Hz Double
Scan cannot be used.
All of these images are simulated and for reference only
Images with
Genuine Blacks
Special
Plasma Features
Impressive Picture Quality
High Contrast Max. 1,000,000:1
Conventional
The new Real Black Drive system (a pre-discharge suppression system) and
the improved panel production processes combine to reproduce outstanding
blacks with outstanding contrast. They accurately reproduce even scenes
with a delicate balance of light and shadow.
* Except for PX80 and PX8 Series & TH-103PF10WK
All of these images are simulated and reference only
This advanced filter keeps images sharp, with minimal glare.
While dramatically reducing reflections from external light, it
helps to produce clear images. This filter creates pure and crisp
images in a wide range of colours.
All of these images are simulated and for reference only
11
Full 5,120 equivalent steps of gradation, which gives over 134
billion viewable colours, smoothly expresses each image.
Outstanding gradation performance accurately depicts even
the tiniest shades of colour in a sunset. The television is
capable of expressing natural colours, to maximise the
beautiful images of high-quality image sources.
*Only PZ800 Full-High Definition Series
5,120 Equivalent Steps of Gradation
12
Crisp, Clear,
Real-Life Colours
Conventional5,120 Equivalent Steps of Gradation
Today’s Colour of Digital Cinema in TheatresToday’s Colour of Digital Cinema in Theatres
B
G
R
VIERA Plasma HDTV
0.1
0
0.2
0.3
0.4
0.5
0.6
0.7
00.1 0.2 0.3 0.4u'0.5 0.6 0.7
HDTV Standard
VIERA's large colour space covers 110% of the HDTV
colour standard. This wide gamut has been achieved
by an advanced panel structure and a newly
developed filter, which produce richer, more vivid
colouring from x.v.Colour source.
Wide Colour Gamut Panel
with x.v.Colour
*Only PZ800 Full-High Definition Series
** x.v.Colour is a registered trademark.
ConventionalWide Colour Gamut Panel
v'
Colour reproduction exceeding the HDTV standard
Smooth gradation lends natural expression to imagesSmooth image reproduction
All of these images are simulated and for reference only
13
Impressive Picture Quality
Increasing the number of frames makes the
image smoother. Intelligent Frame Creation
works for 24p sources. When reproducing a
24p movie source, the 24p Real Cinema
function generates natural reproduction from
the original 24 frames. Models that do not
include 24p Real Cinema are equipped with 24p
Playback. The 24p Playback function provides
film-like images with 96Hz playback.
24p Real Cinema
A Cinema-Quality
Experience
*Only PZ800 Full-High Definition Series
24p
Original
Source
Newly Created 6 Frames
24p
Real
Cinema
Movement is Smooth
and Precise.
Movement is Jerky.
Special
Plasma Features
All of these images are simulated and for reference only
Special
LCD Features
Fast-action images are also smooth and clearBeautiful, smooth reproduction of movie images
100Hz Motion Picture Pro 224p Film
Even fast-moving scenes in sports events
and action movies are displayed sharply and
clearly. With 50Hz video signal input, Motion
Picture Pro creates 100 frames/1 sec. from
50 frames/1 sec. This increases the frame
count to allow natural frame-to-frame
transitions, which results in smooth motion
images with high resolution. The VIERA LCD
also detects areas with motion and activates
backlight blinking for only those areas,
greatly enhancing resolution.
*Only LZD850 and LZD800 Series
14
Motion Picture Pro
No Frame Creation 50 frames / 1 sec.
Conventional
Creates frames by using high-precision motion
vector detection with each direction.
Frame Creation
Motion
Picture
Pro
Smooth Motion Images with High-precision
Frame Creation.
100 frames / 1 sec.
All of these images are simulated and for reference only
100Hz Motion Picture Pro 2
Motion Focus Technology
Conventional
Motion Focus
Technology
This makes items like a running scrolling
text appear sharper and clearer. Once
picture with significant motion is
detected Motion Focus Technology
optimises the backlight for improving the
moving picture resolution.
LCD Features
Images are clear and crisp from any angleReproducing rich, deep blacksA luxurious clear panel
178˚ Viewing Angle with the
IPS (In-Plane
Switching)
Alpha LCD
Panel
The wide 178˚ viewing angle ensures clear images even
when viewed from an angle. The backlight's wide
transmission aperture enhances the contrast between
light and dark, and improves motion-image response.
*Measurement at an angle where the contrast
ratio is 10:1 or higher
All of these images are simulated and for
reference only
High Contrast 10,000 : 1 with I.S.C.
(Intelligent Scene Controller)
ConventionalHigh Contrast
Black levels are improved and deepened by expanding the backlight
tuning area. The I.S.C. (Intelligent Scene Controller) adjusts the LCD
backlight to produce optimal picture quality. Improvements in panel
contrast and the I.S.C. achieve a high contrast ratio of 10,000:1.
* When using Dynamic mode
All of these images are simulated and for reference only
Clear Panel
Special
Impressive Picture Quality
The Clear Panel brings the unified
VIERA design concept to LCD TVs. It
provides a sharper-looking
appearance, while also helping to
display sharp, crisp images.
*Only LZD850 Series
Outstanding picture quality for playback of Blu-ray Discs™. A
cinematic effect is achieved to preserve the quality of images
that are recorded onto movie film at 24 frames per second.
*Only LZD850 and LZD800 Series
24p
Original
Source
24p Film
Created Frames
Movement is Jerky.
Movement is Smooth.
All of these images are simulated and for reference only
15
Smart
Networking
16
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