Why, since its beginning in 1949, has McIntosh been acknowledged as the worldwide
leader for good sound, realistic music reproduction, the chief source for technologi-
cal advancement, outstanding appearance,
quality, and value? Why has the industry used "as good as a
McIntosh" as its yardstick by which to compare. McIntosh has carefully and expertly merged the many contributing elements into a
result that is universally envied and copied but never equaled! The
C 33 Control Center is the latest illustration of some of the factors
contributing to the McIntosh reputation.
McIntosh unites:
• continued research into user desires consistent with high
quality music reproduction,
• engineering that is aggressively inquisitive in the
search for better ways to bring these user dictated
requirements to a technologically superior,
innovative and clearly useful result,
• appearance design that has long life,
complements the living style,
is complimentary to the owner,
and is made of materials,
whose characteristics
permit'a like new
always' appearance,
• easy to
operate;
The unique
McIntosh
designed
panels are
always easily
readable
in your
choice of
home lighting
They are
obviously
designed
by human beings
for human beings.
• manufactured of carefully
specified and selected component parts that have high quality
and long predicted life,
• assembled by highly trained craftspeople
who are dedicated to quality, accuracy and
perfection,
• thorough verification of the desired capabilities
and quality of performance by constant and complete
testing throughout the entire manufacturing process.
These are some of the elements
that are positive and readily
verifiable. There are other
elements in the McIntosh
reputation that are less
tangible, but no less
important. McIntosh has never
dissipated resources on
opportunistic adventures into
pure commercialism like
quadraphonic sound. Today
many people are mountain
climbing on mole hills in their
effort to find some point to
extol their products. They
would have you worry about:
• distortion in soldered
joints,
distortion in capacitors,
speaker cones not made
with Mt. Fuji water,
conducting electrical
sound frequencies in
anything but litz wire,
transient
inteimodulation
distortion and
many other scientifically
indefensible allegations.
The reproduction of sound is a
very complex undertaking
when you live merely with
reality. There is no need to
complicate reality and
waste time and
energy with
incantations
over a witch's
brew of speaker
wires, toroids,
classes A thru Z,
direct coupling, DAD,
no
IC's etc. etc.