Company name: De Bink
Industry: Print service provider
Founded: 1882
Location: Leiden, the Netherlands
Service: Printing
Website: https://bink.nl
CASE STUDY
DE BINK
De Bink:
a one-stop printing company, where quality and reliability are
paramount
Founded by Cornelis de Bink in
Leiden in 1882
De Bink has carried the predicate ‘By
Appointment to the Court of the Netherlands’
since 2007. Despite space constraints in this
originally traditional oset printing company,
De Bink is still growing, especially in the
graphics sector. Since the purchase of their first
ColorWave 600 in 2011, De Bink has been a loyal
and enthusiastic Canon customer. The addition
of the Colorado 1640 roll-to-roll Large Format
printer is making an important contribution to
the continuity and success of his company.
From oset printer to one-stopshop in the graphics industry
De Bink wants to help its customers by oering
them a one-stop shop for all their printed
materials. The market is changing and the
Colorado is helping them to keep up, while at the
same time expanding their services, especially in
the area of personalised graphics. De Bink used
to outsource Large Format print work. With the
Colorado, this is no longer needed. “We have a
great in-house solution that enables us to react
faster, and deliver cheaper” says Marco van der
Krogt, managing director.
Easy choice
Searching for a Large Format printer for the
rapidly growing graphics sector, they visited
the FESPA exhibition. Marco: “With so many
possibilities to choose from, I discovered that
the hybrid Colorado was the perfect solution. At
FESPA, we had already been impressed by the
Colorado and after the demo day in Venlo, our
mind was made up. The Colorado oers exactly
what we need.”
Quality first
When talking about quality, de Bink means more
than just the quality of the final product. “Our
customers have known that they can rely on us for
almost 140 years. In order to build up and maintain
such a relationship with your customers, you not
only need to make great products, but you also
need to keep your promises and be able to deliver
quickly. Our customers can’t take any risks if they
have an important trade show or event. They want
a consistent look. Whether it’s a poster, a banner
or a leaflet, the brand colours need to be just
right. And everything has to be done quickly. This
requires reliable printers. We score 99.2% with our
customers when it comes to the reliability of our
printing and signage. So, we’re more than satisfied
with our purchase of the Colorado.”
“We score 99.2% with our
customers when it comes
to the reliability of our
printing and signage.”
Marco van der Krogt
Certainty and trust
“Our customers know that they can rely on us. Of course,
price plays a role, but this is certainly not the most
important factor. We have to be able to deliver quickly,
and the customer has to be able to trust that everything
is right. The Colorado is a perfect match for these
customer requirements.”
Flexibility
“The addition of the Colorado to our operation reinforces
our customers’ perception that De Bink can help them
with all their printing. Customers can see that we’re more
than keeping up with the times and can advise them on
the very latest possibilities. With the Colorado, we’ve
become even more flexible and creative. We love trying
out and showing o new ideas.”
User-friendliness increases
creativity
To ensure flexibility, De Bink tries to make
sure that all sta can be deployed at three
dierent locations in the production process.
The Colorado is easy to operate and very user
friendly, according to their operators. They enjoy
demonstrating their creativity and added value
with the Colorado. When customers visit de Bink,
they can see the each employee’s passion for the
business.
“The colours just
have to match,
regardless of the
medium.
With the Colorado,
you can trust that this
will be the case.”
Marco van der Krogt
Productivity
“Everything has to be ready ‘now’”, says Marco.
“With the Colorado, you know that the final
product will be right. That’s why tight deadlines
aren’t an issue. In addition, the high printing speed
also enables us to work more eciently.”
Compact
Also in a large organisation like De Bink, space
can be limited. The robust roll solution is therefore
ideal for De Bink. “I also think the Colorado has a
really compact and neat appearance”, says Marco.
Even better than oset
“Not only does the customer not see any
dierence, I think the result from the Colorado
is even better than oset. The detailing is just
crisper.”
The environment
At de Bink, sustainability is a top priority.
Corporate Social Responsibility, therefore,
also plays an important role in the company’s
choices. De Bink’s operation is CO₂ neutral.
Not all customers find this important, but the
government, for example, looks at the entire
supply chain as part of its tender processes. Also
the Colorado is innovative in its calls in terms of
sustainability. Not only are the UVgel inks much
better for people and the environment, fewer
misprints also means less waste.”