Alcatel-Lucent Mobile TV User Manual

Unlimited Audience

Unlimited Number of Channels

Unlimited Coverage

Maximum Interactivity

Unlimited Entertainment

Unlimited Usage

Alcatel-Lucent
Unlimited Mobile TV Solution

Deliver Complete Mobile TV for Your Market by Partnering with Alcatel-Lucent

2 Alcatel-Lucent Unlimited Mobile TV Solution

Today’s mobile end users want more from their mobile services. They

want advanced services that let them download and play songs and

videos, send text messages, conference with colleagues and friends, and

exchange pictures or videos on whichever device they are using. Now,

mobile end users worldwide are showing a growing interest in mobile

TV. In fact, the European Commission estimates that mobile TV could

be a market of up to €20 billion by 2011, reaching approximately

500 million customers worldwide.

Mobile TV Ready for Prime Time

3Alcatel-Lucent Unlimited Mobile TV Solution

Simplify the Delivery
of Mass Market Mobile TV

The Alcatel-Lucent Unlimited
Mobile TV solution simplifies the
delivery of mass market mobile TV.
It’s a complete, turnkey solution that
allows you to present end-users with
a truly diversified Mobile TV offer
based on a mix of mainstream broad ­cast channels and an unlimited num ­ber of specialty unicast channels.

The mix of broadcast and unicast
services, combined with interactive
capabilities made possible by Alcatel­Lucent’s content management and
service platform, can improve cus ­tomer retention and drive higher
mobile service revenues. And, the
Alcatel-Lucent Unlimited Mobile
TV solution delivers service to your
whole market because it is designed
to provide exceptional indoor cover ­age and service availability throughout
a whole country or region.

The result is a mass-market mobile
TV option tailored to deliver an
unlim ited number of TV channels,
to an unlimited mobile audience
with unlimited coverage.

Leverage the Experience
of a Trusted Partner

With the Alcatel-Lucent Unlimited
Mobile TV solution, you leverage
Alcatel-Lucent’s experience and
expertise delivering mobile video
and TV services around the world.

As your trusted mobile TV partner,
Alcatel-Lucent helps you design,
develop, deploy and operate an
effective mobile TV solution opti ­mized specifically for your environ ­ment. Alcatel-Lucent’s partnership
approach helps you:

Where it is available, mobile TV has
been successfully deployed on existing
cellular infrastructures in point-to
point mode. But this approach is not
designed to deliver the same content
to many users at the same time. It
prevents mass-market deployment
and, due to potential congestion,
does not allow mobile service
providers to deliver the high quality
of experience end users demand.

To go beyond point-to-point offerings
and provide mass access to mainstream
TV channels on mobile, service
providers must deploy dedicated
mobile broadcast networks that are
comple mentary to existing cellular
networks. But the design of these net ­works may be expensive and risky.

Alcatel-Lucent minimizes the expense
and risk of mobile TV deployment
with a mass market solution that
addresses the expectations of con ­sumers, television broadcasters and
mobile operators.

• Select the technology that fits
you best

• Initiate an efficient mobile
TV business

• Deploy and operate an unlimited
mobile TV service

4 Alcatel-Lucent Unlimited Mobile TV Solution

Alcatel-Lucent has addressed these
and other technology challenges with
the Unlimited Mobile TV solution.
This solution makes optimal use of
existing network investments and
resources and combines them with
the best technical capabilities of
various technologies and spectrum
options to deliver a complete end­to-end solution designed to be easily
adapted to your needs.

To deploy and integrate a mobile
broad cast overlay with your network
for a truly mass-market mobile TV
offering optimized for your market
you must addre ss many challenges:

• What spectrum is required?

• Which standard is most appropriate?

• How can you achieve your target
coverage?

• Can you reuse your existing assets?

• What is the best way to combine
services?

Select the Technology that Fits You Best

Figure 1. Alcatel-Lucent Unlimited Mobile TV Solution with DVB-H/-SH

Unicast and Broadcast:
Complementary for Unlimited
Mobile TV

Unicast is communication between
a single sender and a single receiver
over a network. An earlier term,
point-to-point communication,
is similar in meaning to unicast.
Typically, current 3G networks are
unicast, which means that there are
as many mobile TV signals as there
are number of viewers simultane ­ously watching a given program.

By contrast, broadcast is commu ­nication from one sender to all
potential receivers in a given
area/region.

SYSTEM ARCHITECTURE, DESIGN AND OPTIMIZATION

SPACE SEGMENT

AD AND

CONTENT

AGGREGATION

APPLICATION AND SERVICE O&M

SERVICE

DELIVERY PLATFORM

(Incl. Bcast Head-End)

MICROWAVE

BACKHAULING

E2E SOLUTION INTEGRATION, BUILD AND OPERATE

TRANSMITTERS

(Integration in legacy networks)

CHIPSETS

TERMINALS

2G/3G

ENABLING

5Alcatel-Lucent Unlimited Mobile TV Solution

Depending on your current assets
(network and spectrum) and service
objectives, the Alcatel-Lucent
Unlimited Mobile TV solution offers
different infra structure options to
deliver main stream channels:

• High-power mobile broadcast
satel lites which provide direct
terminal reception across rural
areas countrywide

• Medium- to high-power trans ­mitters for urban/suburban
outdoor reception

• Low-power transmitters for cellular­like quality of service in urban
indoor areas

Full flexibility between terrestrial and
satellite backhauling is also provided
to feed these infrastructures with the
channels to be broadcast.

End-user terminals receive broadcast
TV either from terrestrial repeaters
or from the satellite, and unicast TV
from a 3G broadband connection.

To deliver the content, the mobile
TV service delivery platform adapts
and aggregates TV programs and rich
mul timedia services into IP service

Figure 2. Alcatel-Lucent: Selecting the Standard Adapted to Your Spectrum Options

streams and selects the transmission
format, either broadcast, or uni cast
(2G, 3G, etc.), depending on the
targeted audience.

The service delivery platform lets you
provide end-users with interactive and
personalization features such as chat,
voting, and click-to-buy. And it pro ­vides seamless access to related
services, as well as cross-advertising
opportunities on any combined
unicast and broadcast network.

Band III UHF

174MHz

to 230MHz

2004

2007

400MHz

to 800MHz

2G

850MHz

900MHz

1.4GHz

2.1-2.2 GHz

SatelliteL-Band

2.6 GHz

3G

1.8GHz

1.9GHz

Higher frequency range

Higher spectrum efficiency (bit/Hz)

Possible satellite / terrestrial combination

3 GHz