Alcatel-Lucent Mobile TV User Manual

Unlimited Audience

Unlimited Number of Channels

Unlimited Coverage

Maximum Interactivity

Unlimited Entertainment

Unlimited Usage

Alcatel-Lucent
Unlimited Mobile TV Solution

Deliver Complete Mobile TV for Your Market by Partnering with Alcatel-Lucent

2 Alcatel-Lucent Unlimited Mobile TV Solution

Today’s mobile end users want more from their mobile services. They

want advanced services that let them download and play songs and

videos, send text messages, conference with colleagues and friends, and

exchange pictures or videos on whichever device they are using. Now,

mobile end users worldwide are showing a growing interest in mobile

TV. In fact, the European Commission estimates that mobile TV could

be a market of up to €20 billion by 2011, reaching approximately

500 million customers worldwide.

Mobile TV Ready for Prime Time

3Alcatel-Lucent Unlimited Mobile TV Solution

Simplify the Delivery
of Mass Market Mobile TV

The Alcatel-Lucent Unlimited
Mobile TV solution simplifies the
delivery of mass market mobile TV.
It’s a complete, turnkey solution that
allows you to present end-users with
a truly diversified Mobile TV offer
based on a mix of mainstream broad ­cast channels and an unlimited num ­ber of specialty unicast channels.

The mix of broadcast and unicast
services, combined with interactive
capabilities made possible by Alcatel­Lucent’s content management and
service platform, can improve cus ­tomer retention and drive higher
mobile service revenues. And, the
Alcatel-Lucent Unlimited Mobile
TV solution delivers service to your
whole market because it is designed
to provide exceptional indoor cover ­age and service availability throughout
a whole country or region.

The result is a mass-market mobile
TV option tailored to deliver an
unlim ited number of TV channels,
to an unlimited mobile audience
with unlimited coverage.

Leverage the Experience
of a Trusted Partner

With the Alcatel-Lucent Unlimited
Mobile TV solution, you leverage
Alcatel-Lucent’s experience and
expertise delivering mobile video
and TV services around the world.

As your trusted mobile TV partner,
Alcatel-Lucent helps you design,
develop, deploy and operate an
effective mobile TV solution opti ­mized specifically for your environ ­ment. Alcatel-Lucent’s partnership
approach helps you:

Where it is available, mobile TV has
been successfully deployed on existing
cellular infrastructures in point-to
point mode. But this approach is not
designed to deliver the same content
to many users at the same time. It
prevents mass-market deployment
and, due to potential congestion,
does not allow mobile service
providers to deliver the high quality
of experience end users demand.

To go beyond point-to-point offerings
and provide mass access to mainstream
TV channels on mobile, service
providers must deploy dedicated
mobile broadcast networks that are
comple mentary to existing cellular
networks. But the design of these net ­works may be expensive and risky.

Alcatel-Lucent minimizes the expense
and risk of mobile TV deployment
with a mass market solution that
addresses the expectations of con ­sumers, television broadcasters and
mobile operators.

• Select the technology that fits
you best

• Initiate an efficient mobile
TV business

• Deploy and operate an unlimited
mobile TV service

4 Alcatel-Lucent Unlimited Mobile TV Solution

Alcatel-Lucent has addressed these
and other technology challenges with
the Unlimited Mobile TV solution.
This solution makes optimal use of
existing network investments and
resources and combines them with
the best technical capabilities of
various technologies and spectrum
options to deliver a complete end­to-end solution designed to be easily
adapted to your needs.

To deploy and integrate a mobile
broad cast overlay with your network
for a truly mass-market mobile TV
offering optimized for your market
you must addre ss many challenges:

• What spectrum is required?

• Which standard is most appropriate?

• How can you achieve your target
coverage?

• Can you reuse your existing assets?

• What is the best way to combine
services?

Select the Technology that Fits You Best

Figure 1. Alcatel-Lucent Unlimited Mobile TV Solution with DVB-H/-SH

Unicast and Broadcast:
Complementary for Unlimited
Mobile TV

Unicast is communication between
a single sender and a single receiver
over a network. An earlier term,
point-to-point communication,
is similar in meaning to unicast.
Typically, current 3G networks are
unicast, which means that there are
as many mobile TV signals as there
are number of viewers simultane ­ously watching a given program.

By contrast, broadcast is commu ­nication from one sender to all
potential receivers in a given
area/region.

SYSTEM ARCHITECTURE, DESIGN AND OPTIMIZATION

SPACE SEGMENT

AD AND

CONTENT

AGGREGATION

APPLICATION AND SERVICE O&M

SERVICE

DELIVERY PLATFORM

(Incl. Bcast Head-End)

MICROWAVE

BACKHAULING

E2E SOLUTION INTEGRATION, BUILD AND OPERATE

TRANSMITTERS

(Integration in legacy networks)

CHIPSETS

TERMINALS

2G/3G

ENABLING

5Alcatel-Lucent Unlimited Mobile TV Solution

Depending on your current assets
(network and spectrum) and service
objectives, the Alcatel-Lucent
Unlimited Mobile TV solution offers
different infra structure options to
deliver main stream channels:

• High-power mobile broadcast
satel lites which provide direct
terminal reception across rural
areas countrywide

• Medium- to high-power trans ­mitters for urban/suburban
outdoor reception

• Low-power transmitters for cellular­like quality of service in urban
indoor areas

Full flexibility between terrestrial and
satellite backhauling is also provided
to feed these infrastructures with the
channels to be broadcast.

End-user terminals receive broadcast
TV either from terrestrial repeaters
or from the satellite, and unicast TV
from a 3G broadband connection.

To deliver the content, the mobile
TV service delivery platform adapts
and aggregates TV programs and rich
mul timedia services into IP service

Figure 2. Alcatel-Lucent: Selecting the Standard Adapted to Your Spectrum Options

streams and selects the transmission
format, either broadcast, or uni cast
(2G, 3G, etc.), depending on the
targeted audience.

The service delivery platform lets you
provide end-users with interactive and
personalization features such as chat,
voting, and click-to-buy. And it pro ­vides seamless access to related
services, as well as cross-advertising
opportunities on any combined
unicast and broadcast network.

Band III UHF

174MHz

to 230MHz

2004

2007

400MHz

to 800MHz

2G

850MHz

900MHz

1.4GHz

2.1-2.2 GHz

SatelliteL-Band

2.6 GHz

3G

1.8GHz

1.9GHz

Higher frequency range

Higher spectrum efficiency (bit/Hz)

Possible satellite / terrestrial combination

3 GHz

6 Alcatel-Lucent Unlimited Mobile TV Solution

New DVB-SH Specification Enables Delivery of Mobile
Multimedia Services Using Hybrid Satellite/Terrestrial Networks

The new Digital Video Broadcasting-Satellite services to Handhelds
(DVB-SH) specification is an evolution of the Digital Video
Broadcasting-Handheld (DVB-H) standard. It enhances the
range of DVB standards for the delivery of mobile digital television.

The DVB-SH standard enables the delivery of IP-based media content
and data to handheld terminals like mobile phones and PDAs via
satellite. It has been designed for frequen cies below 3 GHz. It com ­plements the existing DVB-H physical layer standard and uses the
DVB IP Datacast (IPDC) set of content delivery, electronic service
guide and service purchase and protection standards.

DVB-SH includes features such as turbo coding for forward error
correc tion and a highly flexible interleaver in an advanced system
designed to cope with a hybrid satellite/terrestrial network topology.
Satellite transmis sion ensures wide area coverage and the terrestrial
component assures cov erage where the satellite signal can not be
received, as may be the case in urban areas.

Alcatel-Lucent Unlimited Mobile
TV Solution is based on DVB-H/SH
standards

The complete Alcatel-Lucent solu ­tion gives you the most flexibility
for a mobile TV service designed
for efficient operation and optimum
coverage. Based on DVB family
mobile TV standards, it offers wide
spectrum avail ability, from UHF up
to 3GHz. It allows you to choose the
best combination of DVB-H and DVB­SH technologies for your market. And
it accommo dates multiple infrastruc ­ture options, from satellite, to broad ­cast towers and cellular sites.

And as a true pioneer of the DVB­SH technology, Alcatel-Lucent has
established an ecosystem of industrial
and research partners to optimize the
delivery of Unlimited Mobile TV
based on this new technology.

Figure 3. Alcatel-Lucent Unlimited Mobile TV Solution in DVB-SH

Mobile Networks

Service Delivery

Platform

Mobile Networks

(2.5G/3G/HSDPA)

1

Broadcast (DVB-SH)

2

3

Up to 18

TV Channels

(256 kb/s)

Up to 90

TV Channels

(256 kb/s)

Unlimited

Number of

Channels

7Alcatel-Lucent Unlimited Mobile TV Solution

Alcatel-Lucent Supports Major Standards – DVB-H and DVB-SH

9600 DTH TRANSMITTER (UHF BAND)

Alcatel-Lucent has developed a digital transmitter for broadcasting DVB-H
television services to mobile users, which can also broadcast DVB-T signals
to fixed users of digital terrestrial television.

Emerging network architectures need low-power transmitters that can provide
radio coverage with the same quality delivered by cellular networks. The Alcatel­Lucent 9600 DTH meets these requirements. Two versions are avail able —
the 9600 DTH 50 and the 9600 DTH 100 — which offer 50 Watts or 100 Watts
of output power, respectively.

This transmitter is an ideal solution for implementing DVB-H/T networks
in the UHF band. Unlike standard broadcasting transmitters, its features are
designed to support mobile-cellular network deployment, including a compact
form factor adapted for installation in mobile sites.

9600 DTR DIGITAL TRANSMITTER (S-BAND)

The Alcatel-Lucent 9600 DTR is based on a flexible architecture, which makes
it a true hardware platform covering any potential need up to the upper S-band
(2.7 GHz), using either the DVB-SH waveform or any other standard.

This transmitter has triple carrier capability, as well as auto-adaptive non-linear
pre-correction, an integrated DVB-S/S2 demodulator, Gigabit Ethernet traffic
interfaces, and an internal GPS receiver for single frequency network (SFN)
operation (as in the 9600 DTH).

The high power amplification is band and power specific, due to the broad
range of requirements (470 MHz to 2700 MHz, and from 10 W to 300 W), and
indoor and outdoor configuration options available.

8 Alcatel-Lucent Unlimited Mobile TV Solution

Mobile Interactive TV successes

Alcatel-Lucent media solutions include mobile interactive TV applications,
which allow extensive interactivity and personalization, complementing
traditional live TV with made-for-mobile content, creating the possibility
to pro vide targeted advertisement supported content to end-users.

Alcatel-Lucent is heavily involved in interactive mobile TV deployments,
with more than 80 mobile operators around the world using its superior end­to-end video and music solutions to enable their mobile video, music and live
TV services, including Orange World Video portal, Telefónica in Spain and
Mexico, T-Mobile in Germany, the UK and Austria, MTN South Africa,
Optimus and SIC TV in Portugal.

Alcatel-Lucent demonstrated the world’s first unified Mobile TV experience
across 3G and broadcast networks, enabling a compelling Mobile TV end-user
experience combining unicast and broadcast Mobile TV channels connect ed
to the same service platform on the same handset.

Leveraging Mobile TV, interactivity and personalization, Alcatel-Lucent enables
the generation of new services, additional revenues and new advertising models.

Initiate Your Mobile TV Business

9Alcatel-Lucent Unlimited Mobile TV Solution

Beyond providing the most effec ­tive technology options with the
Unlimited Mobile TV solution,
Alcatel-Lucent can also help you
kick-start your mobile TV business.

As your mobile TV partner, Alcatel­Lucent works with you to develop
a complete understanding of your
market and your end users’ service
expec tations.

For example, the Alcatel-Lucent
Worldwide Lab (www.alcatel­lucentlab.com) conducts qualitative
research that sheds light on what end
users around the world expect from
new, personalized services. Recent
research conducted by The Lab
revealed the top five issues users have
with current mobile services and the
top five features users appreciate about
current services. With this and other
research, Alcatel-Lucent can provide
insight into what kind of mobile TV
service will work in your market, what
end users in your market will pay for
an enhanced service offer, and how
that offer should be positioned.

Acquire Licenses,
Build a Business Case

Once you know what kind of service
to introduce, we will work with you
to navigate through the various spec­trum licenses required to operate your
mobile TV service.

We’ll help you build a business case
that ensures you meet all your business
objectives while keeping capital and
operational expenditures in line.

And we’ll also establish and initiate
ad-hoc partnerships and consor ­tiums with independent, technology­agnostic third parties to make sure you
build your business based on the most
effective technologies for your market.

Mobile TV Memberships

Alcatel-Lucent is member of several
key industry bodies committed to the
success of mobile TV world wide,
includ ing the bmco forum (Germany),
the Forum de la Télévision Mobile
(France) and the Mobile Digital TV
Alliance (USA). Alcatel-Lucent rep­resentatives also actively contribute to
the work of the DVB Project and of the
UMTS Forum and GSM Association
joint mobile TV Workgroup, of ETSI
and of OMA (Open Mobile Alliance).

Capitalize on
Our Market Knowledge

Alcatel-Lucent continuously performs
end user focus groups and studies in
order to design services that match
end user demands. This research
clearly indicates that end users are
waiting for, and are ready to pay for
a mobile TV offering that delivers
a large vari ety of choices, a high
level of person al ization, maximum
interactivity, and great quality of
service — everywhere.

10 Alcatel-Lucent Unlimited Mobile TV Solution

Alcatel-Lucent Enables Mobile TV Launches Worldwide

Alcatel-Lucent is a trusted mobile TV solution provider for operators around
the world.

SES AND EUTELSAT, EUROPE

SES Global and Eutelsat Communications have joined forces to establish the
first European satellite infrastructure for broadcasting video, radio and data to
mobile devices and vehicle receivers.

Under the joint venture, SES and Eutelsat have agreed to create a company,
which will operate and commercialize the S-band payload on the W2A satellite.
The S-band space segment represents an investment of approximately €130
million. It will allow the delivery, for the first time, of mobile multimedia broad ­cast services directly to user terminals in France, Germany, Italy, Poland, Spain
or the UK. The satellite is supported by a hybrid infrastructure that combines
satellite and terrestrial networks and delivers universal coverage and indoor
penetration for mobile TV services.

“SFR has always stood at

the forefront of inno vation in

order to provide all its clients

with the most attractive mobile

services. This is why we wished

to evaluate the hybrid technol -

ogy pro posed by Alcatel-Lucent

based on the new DVB-SH

standard specified by the DVB

Project, in just the same way

as we had tested the DVB-H

stan dard last year. These

technologies, which are

recommended at national

and European levels, seem to

us interesting to evaluate, con -

sidering the growing success

encoun tered by mobile TV

among our customers.”

— JEAN-DOMINIQUE PIT,

DIRECTOR STRATEGY AND

INNOVATION AT SFR

11Alcatel-Lucent Unlimited Mobile TV Solution

ICO GLOBAL COMMUNICATIONS,
UNITED STATES

Alcatel-Lucent is working with ICO
Global Communications to launch a
market trial of ICO’s Mobile Interactive
Media (“MIM”) services. As ICO’s
mobile TV partner, Alcatel-Lucent
will provide end-to-end network inte ­gration services as well as equipment,
engineering and implemen tation serv ­ices. The MIM service offering will
be launched over ICO’s integrated
satellite and terrestrial net work and
is the first deployment world wide of a
hybrid satellite and terrestrial solution
using the new DVB-SH mobile broad ­casting standard.

ICO MIM will provide full-duplex,
IP data communication services
using GMR air interface technology,
a full suite of interactive mobile video
products using DVB-SH, and interac ­tive navigation, all via an integrated
satellite and terrestrial terminal and
antenna system.

SFR (VODAFONE GROUP),
FRANCE

Alcatel-Lucent has been testing
DVB-SH technology for broadcast
mobile TV in the S Band with SFR.

This technical test of Alcatel­Lucent’s Unlimited Mobile TV
solution in the South-West part
of France uses SFR’s operational
3G mobile infrastructure and pre­commercial DVB-SH elements for
the broadcast portion of the network.

The pilot program allows SFR to
evaluate the capability of the Alcatel­Lucent solution to make mobile TV
available to a large audience with
high-quality mobile TV channels.
It has tested various usage conditions,
such as inside and outside buildings,
as well as in moving vehicles.

“ICO is expanding its
relationship with Alcatel­Lucent. We have confi ­dence in their ability based
on both their leadership in
DVB-SH devel opment and
their extensive experi ence
in systems design and
deploy ment.”

— TIM BRYAN, CEO, ICO

12

Deploy and Operate Your Mobile TV Service

sub-contractors required to make
your mobile TV service a reality.

And we have a variety of hosting
options that can make any mobile
TV deployment simple and efficient.

The World’s Leading
Network Integrator

Alcatel-Lucent has unmatched
expe ri ence and expertise in network
deploy ment and operation. As the
world’s leading network integrator,
Alcatel-Lucent supports more than
1,600 products from more than
290 vendors, has deliv ered over
30 solu tions that incor porate more
than 90 services, and man ages over
55 net works sup port ing more than
80 mil lion sub scribers. Furthermore,
Alcatel-Lucent has a recurrent net ­work management busi ness, with
over 100 enterprises worldwide.

Alcatel-Lucent’s experience with a
variety of mobile TV projects around
the world gives us the knowledge and
experience you need from a solution
partner to successfully deploy a mobile
TV service. We understand your oper ­ational constraints and the risks asso ­ciated with any new technology
deploy ment, so we have designed
our Unlimited Mobile TV solution
to minimize those risks.

Our solution approach gives you a full
range of network life-cycle support,
from conception and design, through
deployment and maintenance.

With more than 20,000 professionals
experienced in the delivery of inte ­grat ed end-to-end telecommunications
solutions worldwide, we know how
to manage the various partners and

Figure 4. Alcatel-Lucent Services: Full Range of Network Lifecycle Capabilities

Alcatel-Lucent Unlimited Mobile TV Solution

Network operations
and maintenance

Full implementation

Single point of accountability

Consistent proven delivery methodology for managing end-to-end complexity

Targeted analysis
and modeling

End-to-end integration

13Alcatel-Lucent Unlimited Mobile TV Solution

“Our decision to enter a strategic partnership with Alcatel-Lucent is designed to guarantee

our subscribers a network of a constantly increasing quality over the long term,” explained

Elmar Grasser, Chief Technical Officer of E-Plus Mobilfunk GmbH & Co KG. “Alcatel-Lucent

is the world’s leading network integrator with the resources to meet future network

construction and main tenance require ments with greater speed, flexibility and cost

syn ergies than we could alone. And with this step, we’re once again playing a pioneering

role on the German market.”

NETWORK OUTSOURCING AGREEMENT
WITH E-PLUS IN GERMANY

Alcatel-Lucent is managing several network business divisions of Germany’s
third-largest mobile communications provider, E-Plus Mobilfunk. Under the
terms of the network outsourc ing agreement, E-Plus Mobilfunk transferred
the operational business divisions responsible for the operation, maintenance
and deployment of its cellular network to Alcatel-Lucent, enabling E-Plus to
concentrate on its core business, reduce operational expenses and increase
network quality.

As part of this agreement, about 750 E-Plus employees in Germany joined
Alcatel-Lucent.

E-Plus will maintain responsibility for strategic network planning and network
development, including the selection of mobile communications locations and
their technical equipment to ensure the long-term quality of its cellular network.

14 Alcatel-Lucent Unlimited Mobile TV Solution

Alcatel-Lucent is committed to supporting service providers in delivering
a truly converged TV experience. We have established a leading position
in interactive TV services, and enable TV, video and music services for more
than 120 fixed and mobile service providers around the world.

Alcatel-Lucent is also a worldwide leader in the development and deploy ment
of fixed Triple Play and IP-TV.

Leverage Our Mobile TV Ecosystem

Since any mobile TV offering must be supported at every technology level.
Alcatel-Lucent’s Unlimited Mobile TV solution is supported by an ecosystem
of industrial partners that provide:

• High-performance DVB-H and DVB-SH chipsets (DiBcom, NXP – founded
by Philips)

• Mobile handsets compliant with DVB-H and DVB-SH specifications
(Sagem, Samsung)

• Powerful and highly reliable satellite systems for digital broadcasting
(Thalès Alenia Space)

• Innovative antenna solutions, in particular in low visual impact antennas,
broadband panel arrays and advanced RF combining and conditioning
technology for DVB-H, DVB-SH as well as UMTS (RFS)

• Expertise in DVB-T, DVB-H and DVB-SH modulators (TeamCast)

• Expertise in DVB-H and DVB-SH IP encapsulators, DVB-H and DVB-SH
network management and network radio resource management (UDcast)

In addition, Alcatel-Lucent has secured the support of renowned international
scientific institutions in the field of hybrid satellite and terrestrial reception,
complex wave form optimization and the optimal delivery of video and audio
services over cellular networks.

Partner with Alcatel-Lucent
for Unlimited Mobile TV

15Alcatel-Lucent Unlimited Mobile TV Solution

Alcatel-Lucent is your trusted partner to design, develop, deploy and operate
Unlimited Mobile TV solutions adapted to your environment. The solution:

• provides your customers with a unique end-user experience that smoothly
blends mass audience, interactive and personalized multimedia applications
on the same device

• offers a telco-grade quality of service and operation, combining multiple
networks and infrastructures

• is based on efficient open standards (DVB family: DVB-H and DVB-SH)
with different spectrum options

Figure 5. Alcatel-Lucent Unlimited Mobile TV Delivers Value for You and Your Customers

Adapted to various spectrum options

Flexible

Combined with other techno integrated

with legacy network

Key Partners

Terminals (handset, PDA, PMP, Vehicle)

Space manufacturers,

Content protection, ...

Multistandard

DVB-SH pioneer/DVB-H/STIMI

Integration 2G/3G/GMR/WiMax

Network optimization, Patents,

Expertise

R&D forces, Track record

(including Operations)

Cellular + Satellite + Terrestrial

Alcatel-Lucent

Unlimited

Mobile TV

Brought by broadcast/Unicast

Services

Design, Project management,

Deployment, Integration, O&M

Local presence

Hybrid

Broadcast

Key Products

Transmitters, Head-End

Network Core

Multi-Application

and Interactivity

www.alcatel-lucent.com

Alcatel, Lucent, Alcatel-Lucent and the Alcatel-Lucent logo are trademarks of Alcatel-Lucent. All other
trademarks are the property of their respective owners. The information presented is subject to change
without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein.
© 2007 Alcatel-Lucent. All rights reserved. UCE001288807070602 (08)