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CineAlta – a name we proudly introduce to symbolize the bond
between cinematography and Digital High Definition imaging. It
distinguishes a Sony family of products and systems that offer new
creativity in the production, post production and exchange of motion
pictures. It brings together the quality and universality of 24-frame
cinematography with the real-time capability, efficiency and
flexibility of Digital High Definition technology. It stimulates the
convergence of Motion Picture Film and Digital High Definition
production on a global basis.
CineAlta products, delivering cinema-quality pictures at selectable
frame-rates, are simplifying International Programme Exchange by
minimizing the need for standards conversion. Equally, they are
opening up new possibilities for international co-production.
Movie making has been liberated with the creative empowerment of
the cinematographer. It is facilitated by real-time HD image
evaluation on-set, instant replay of a full-color high-resolution digital
“take”, real-time image optimization while shooting, a 50-minute
shooting load and, most importantly, by the significant cost-benefits
associated with this digital medium.
CineAlta products also ensure a seamless bridge between 24-frame
film originals and a final 24P digital master. A frame of film now has
a one-to-one correspondence with a progressive HD frame. The
CineAlta environment readily interfaces with the computer graphics
world, liberating post production. The direct color conversion of
progressive 24P masters to film, and to a multiplicity of international
digital HDTV and SDTV distribution formats, are the final liberation.
CineAlta™— Liberating Movie Makers