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PANASONIC
DITOR’
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Panasonic
KX-P7305
Panasonic
KX-P7310
19ppm
Sum-up: Good features and low
prices make for competitive models.
These new Panasonic printers are part
of Panasonic’s aggressive attempt to
build a position in the printer market.
They offer low costs and good features.
There are two models in this 19ppm
family. The $299 KX-P7305 is the base
version, while the $449 KX-P7310
comes Ethernet-ready. Both units
come with duplexing standard. That’s
Panasonic KX-P7310 — A competitive printer
with standard duplexing and networking,
along with quite good paper
capacity in its class.
C
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2004
a plus matched only by other
E
Panasonic models.
Otherwise these models are unremarkable. They have 100MHz processors, with 16MB of memory
upgradable to 48MB. Paper supplies
start at 250 sheets, which can be increased to 800. Output is based on a
simple 150-sheet tray. USB and parallel connectivity are offered standard.
Cost per page is a little over 2 cents
per page, about average at this level
of the market. PostScript and PCL are
standard.
If you compare these printers with
the market leaders at 20ppm, the
Lexmark E323 and the HewlettPackard LaserJet 1300, they look pretty
good. The Lexmark model starts at
$419, has no automatic
duplexing, and the cost per
page is half a cent higher. The
HP LaserJet 1300 does include
standard duplexing, but it
also has a higher cost per
page, by a quarter of a cent.
Panasonic has a small position in the black-and-white
laser printer market. But with
good buys like these printers,
they could emerge as a real
threat in the market, just as the
company’s color laser printers are staring to get traction.
While the competition is
tough, we choose this printer
family for our Editor’s Choice
Award.
Better Buys
for Business
DITOR’
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2004
Editor’s
Choice
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Panasonic
Secaucus, NJ
201 348 7000
www.panasonic.com
Vendor Profile
Panasonic — a subsidiary of Matsushita, the Japanese industrial conglomerate — sells five
Panasonic-branded small-office laser printer
models. The company, which sells a wide variety
of office and consumer electronics, has been in
and out of the laser printer market over the last
few years. Its latest models are competitively
priced and offer users some compelling features.
Chief among them is automatic duplexing.
Excerpted from The Office Laser Printer Guide,
volume 160, January 2004. © 2003 Progressive Business Publications, Inc.
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