1 © N O K I A N o k i a 3510 03. 09. 20 01. p p t / N o ra N o l l 1 © N O K I A N o k i a 3510 03. 09. 20 01. p p t / N o ra N o l l
It steals the role
Design with emotion
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The design is new and radical
- trendy in 2002!
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Design for excellent feel in hand
and optimized ergonomics
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Side cover is in focus - translucency,
color and pattern s
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Underwear is focused on
- icons and industrial designed engine
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Easy to carry: "wear your Nokia 3510"
2 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Expression Category
and its End Users
Category mission:
"Cost driven fashion product providing cost
effective voice communications and
messaging with personalizat ion and fun
elements. This is a product to drive mass
market applications.“
Expression End Users :
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They share the same values of creativity
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Freedom and individuality is important and
they enjoy doing things differently
3 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
•
With their positive attitude towards life and
commitment to excellence the Expression
end-users are loyal to Nokia b rand
Target Users
Young (THE main focus)
•
"New Millennium Socials"
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"Techno Junkies"
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"Entertainment Addicts"
Young at heart (2nd focus)
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A very active life, Highly independent
and filled with creativity, buying power
4 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Easy and affordable
browsing:
WAP over GPRS
•
With many easy to use
applications from Club Nokia
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Download lots of new and amusing
content; melodious ringing tones,
new gaming characteristics,
graphics
Polyphonic sound-MIDI
•
Improved sound quality melodious
ringing tones,
message alerts
and gaming sound
Key USPs
Fun gaming concept
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Many new exiting games
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Downloadable levels, music and
characters. Send high score
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Vibra and audio feedback
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Support for multiple keypresses
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Polyphonic background music
and sound effects
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Gaming cover
FUNctional Accessory Covers
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Changeable concept covers
providing improved gaming
ergonomics, dynamic
light effects and other
functionality
MMS
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Receive messages containing text,
graphics and MIDI audio files
•
Detach the files and use them for
ringing tones and screen savers
5 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Physical Add-on interface
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Interface for attaching carrying
concepts or gimmicks
Easy and affordable browsing
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WAP over GPRS
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offers an active and convenient
connection to Internet based information
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GPRS Multislot class 4 (3+1)
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Always on-line support
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New WAP features : WAP 1.2.1
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Push service message indication
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Direct call
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T9 in WAP
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Direct editing
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Cookies
•
Why ?:
6 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
•
Personalisation - make it YOUR
Nokia 3510 with new ringing tones, graphics, games
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Find and download the favourite hit track of the week
Polyphonic sound: MIDI
•
Traditional ringing t ones are monophonic
(one voice) and played through a buzzer
•
Nokia 3510 ringing tones are polyphonic and
played through a speaker
•
Polyphonic Melodious sounds in.. .
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Ringing tones
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Message alert tones
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Gaming (background music and sound effe cts)
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Support for 4 simultaneous voices,
SP MIDI file format
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15 MIDI ringing tones and 7 alert tones
MIDI - let your
preloaded in the phone
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Instrument bank:
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29 melodic instruments
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14 percussive instruments
7 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
mobile play the music!
Download your favorite
HIT from Club Nokia
T
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SMS
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Picture
Messaging
Multi-media message service: MMS
g
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i
g
a
s
Multimedia
Message
Service
Mobile
Multimedia
•
Receive messages containing
a text, graphic and polyphonic
sound
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Receive, view, store and reject
functionality
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Detach objects and save as screen
saver or ringing tone
•
Supported file formats: Text,
JPEG, GIF87, GIF89A, WBMP,
OTA BMP, PNG and SP MIDI
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Maximum message size: < 30 kB
Versality of Content and User Benefits
Text
8 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Text&
Graphics
Digital
image
input
New
content
types
Time
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Bearer: WAP over GPRS
NO support for creating, editing,
forwarding, NOR sending.
Gaming experience
Forget the real world … Be absorb ed into
Kart Racing! The Nokia 3510 endusers are
lost in the gaming world.
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Polyphonic background music
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Multiple keypresses : run and shoot at the same time!
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Vibra effects
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Download NEW game levels, characters,
background music and sound effects
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Exchange high score lists
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Games in Nokia 3510:
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Kart Racing NEW!
9 © N O K I A N o k i a 3510 03. 09. 20 01. p p t / N o ra N o l l
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Dance 2 music NEW!
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Space Impact 2 NEW!
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Bumper
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Link 5 NEW!
The ultimate experience
...with the gaming cov er!