1 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll1 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
It steals the role
Design with emotion
•
The design is new and radical
- trendy in 2002!
•
Design for excellent feel in hand
and optimized ergonomics
•
Side cover is in focus - translucency,
color and pattern s
•
Underwear is focused on
- icons and industrial designed engine
•
Easy to carry: "wear your Nokia 3510"
2 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Expression Category
and its End Users
Category mission:
"Cost driven fashion product providing cost
effective voice communications and
messaging with personalizat ion and fun
elements. This is a product to drive mass
market applications.“
Expression End Users :
•
They share the same values of creativity
•
Freedom and individuality is important and
they enjoy doing things differently
3 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
•
With their positive attitude towards life and
commitment to excellence the Expression
end-users are loyal to Nokia b rand
Target Users
Young (THE main focus)
•
"New Millennium Socials"
•
"Techno Junkies"
•
"Entertainment Addicts"
Young at heart (2nd focus)
•
A very active life, Highly independent
and filled with creativity, buying power
4 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Easy and affordable
browsing:
WAP over GPRS
•
With many easy to use
applications from Club Nokia
•
Download lots of new and amusing
content; melodious ringing tones,
new gaming characteristics,
graphics
Polyphonic sound-MIDI
•
Improved sound quality melodious
ringing tones,
message alerts
and gaming sound
Key USPs
Fun gaming concept
•
Many new exiting games
•
Downloadable levels, music and
characters. Send high score
•
Vibra and audio feedback
•
Support for multiple keypresses
•
Polyphonic background music
and sound effects
•
Gaming cover
FUNctional Accessory Covers
•
Changeable concept covers
providing improved gaming
ergonomics, dynamic
light effects and other
functionality
MMS
•
Receive messages containing text,
graphics and MIDI audio files
•
Detach the files and use them for
ringing tones and screen savers
5 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Physical Add-on interface
•
Interface for attaching carrying
concepts or gimmicks
Easy and affordable browsing
•
WAP over GPRS
•
offers an active and convenient
connection to Internet based information
•
GPRS Multislot class 4 (3+1)
•
Always on-line support
•
New WAP features : WAP 1.2.1
•
Push service message indication
•
Direct call
•
T9 in WAP
•
Direct editing
•
Cookies
•
Why ?:
6 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
•
Personalisation - make it YOUR
Nokia 3510 with new ringing tones, graphics, games
•
Find and download the favourite hit track of the week
Polyphonic sound: MIDI
•
Traditional ringing t ones are monophonic
(one voice) and played through a buzzer
•
Nokia 3510 ringing tones are polyphonic and
played through a speaker
•
Polyphonic Melodious sounds in.. .
•
Ringing tones
•
Message alert tones
•
Gaming (background music and sound effe cts)
•
Support for 4 simultaneous voices,
SP MIDI file format
•
15 MIDI ringing tones and 7 alert tones
MIDI - let your
preloaded in the phone
•
Instrument bank:
•
29 melodic instruments
•
14 percussive instruments
7 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
mobile play the music!
Download your favorite
HIT from Club Nokia
T
h
e
e
SMS
v
o
o
i
t
u
l
s
e
m
f
o
n
Picture
Messaging
Multi-media message service: MMS
g
n
i
g
a
s
Multimedia
Message
Service
Mobile
Multimedia
•
Receive messages containing
a text, graphic and polyphonic
sound
•
Receive, view, store and reject
functionality
•
Detach objects and save as screen
saver or ringing tone
•
Supported file formats: Text,
JPEG, GIF87, GIF89A, WBMP,
OTA BMP, PNG and SP MIDI
•
Maximum message size: < 30 kB
Versality of Content and User Benefits
Text
8 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Text&
Graphics
Digital
image
input
New
content
types
Time
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Bearer: WAP over GPRS
NO support for creating, editing,
forwarding, NOR sending.
Gaming experience
Forget the real world … Be absorb ed into
Kart Racing! The Nokia 3510 endusers are
lost in the gaming world.
•
Polyphonic background music
•
Multiple keypresses : run and shoot at the same time!
•
Vibra effects
•
Download NEW game levels, characters,
background music and sound effects
•
Exchange high score lists
•
Games in Nokia 3510:
•
Kart Racing NEW!
9 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
•
Dance 2 music NEW!
•
Space Impact 2 NEW!
•
Bumper
•
Link 5 NEW!
The ultimate experience
...with the gaming cov er!
FUNctional Accessory Covers 1.
Xpress-on™ Active Covers
These covers come with dynamic light effects. If
the vibration function of the phone is set on, the
light will blink when yo u receive a call :-)
•
Fantastic SKH-634
•
Foxy SKH-635
•
Pixelated SKH-646
Xpress-on Gaming Covers:
•
Red game (c)over SKR 200
•
Blue Game (c) over SKR-201
10 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
FUNctional Accessory Covers 2.
Xpress-on™ Covers, React ive Painted
This cover includes glow-in-the-dark lim e front and
white back cover
•
Glow-In SKR-202
Xpress-on™ Art Covers, Reactive Graphics
The graphics are printed on the front and back
cover with the back cover containing reactive ink
•
Lizz-Art SKR-209
•
Wow SKR-xxx
Xpress-on™ Covers, Standard Pain ted
•
Red SKR-210
11 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
•
Blue SKR-212
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Silver SKR-253
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Pink SKR-211
Other new features
•
Animated Screensaver:
Full screen savers/
Analogue-Digital clocks
•
Calendar
•
Automatic keyguard
•
Voice dialling 14 number of
voice tags
•
Combined memory in phonebook
•
Timed profiles
12 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
12 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Total-Offering
Terminal
•
New trendy design
•
GPRS
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96x65 B&W
Display
•
Speaker for MIDI
•
Active cover interface
•
Physical add-on
interface
Accessories
•
Xpress-on™
FUNctional
accessory covers:
•
Active cover
•
Gaming cover
•
Reactive cover
•
Music Player
•
Add-on accs:
carrying strap
•
Carrying cases
•
Batteries, chargers,
carkits, etc
Applications
•
WAP
•
MIDI
•
MMS
Services
•
Ringing tone
composer
•
Graphical editor
•
Download:
•
MIDI Ringing tones
•
MIDI Alert tones
•
Games:
•
Levels & Characters
•
Background MIDI
melody
•
Sound effects
•
Send high scores
13 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Club Nokia Services
What can you do with your
Nokia 3510 at Club Nokia?
•
Get access to many WAP services
•
Download ringing tones in MIDI format via WAP
•
Download new game packs via WAP:
•
Chapters for Space Impact
•
Characters/songs for Dance2Music
•
Race tracks for Kart Racing
•
Send your game scores to high score tables and
14 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
compete with other Club Nokia members
•
Create your own ringing tones and graphics in
Club Nokia web site and store them in Personal
library
Accessories - 1.
Wearables
•
Music Player HDR-1
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Headset HDC-5
•
Headset HDE-2
•
Inductive Loopset LPS-3
Carrying Cases
Nokia carrying cases are
available from your distributor
Carrying Straps
15 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
New carrying option for your
Nokia 3510, available from
your distributor
Accessories - 2.
Car Kit CARK125
Includes:
•
Plug-in HF Car Kit PPH-1
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Mobile Holder MBC-6
•
Microphone HFM-8
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Swivel Mount HHS-9
Chargers:
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ACP-7 Standard Chargers
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ACP-8 Travel Charger
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LCH-9 Mobile Charger
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DCV-10 Desktop Stand
16 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
•
DDC-1 Desktop Battery Charger
Batteries:
•
BLC-2, Li-Ion
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BLC-1, Li-Ion
Nokia 3510 Basic Parameters
•
Weight: 105 g with BLC-2 battery
•
Standby time : up to 13 days
•
Talking time: 2h 30 min- 4 h 30 min
•
Dual band GSM 900/1800, EGSM
900
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Voice Codec support for HR, FR,
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DCT 3 charger plug
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DCT 4 headset connector
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In-built vibra
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Polyphonic speaker
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Active covers interface
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WAP 1.2 over CSD; GPRS
EFR
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Large display size: 96x65 pixels
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Internal antenna
•
User changeable front and back
covers
17 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
•
SIM Application Toolkit features
Sales Package content
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Transceiver
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BLC-2 Battery
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Charger ACP-7
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Combined User guide/Invitation module
18 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Inbox colour options
19 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Appendixes- Linked
pages
20 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
New WAP features: WAP 1.2.1
Push service message i ndication
•
Small text and a link sent from the server to the phone
to inform about new e-mail, latest WAP games, shopping tips, etc.
Direct call
•
Interaction from WAP browser to the phone
- make a phone call directl y fr om the WAP site
Predictive text input in WAP
•
Convenient when writing e-mails etc.
Cookies
•
WAP site setting identifications between the phone and the web site, similarly to
the internet cookies. Server can st ore a text-string on the phone, making it possible
for a
WAP-service to recognise the user from time to time, thus creating more personal
WAP-browsing experience
Direct editing
•
When you are on top of a link to an input box, press the numeric keypad and you
will immediately start inputting. No need to pr ess the select key to get to the editor
21 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
WAP over GPRS
With GPRS you can be always-on
•
You can continuously use your favorite information and entertainment
services - services are perceived faster t han with traditional GSM phones
•
You pay only for the time data is being transferred, as GPRS radio resources
are only needed while transferring the message (+monthly subscription)
GPRS utilizes packet switching technology where information is transmitted
in short bursts of data over an IP-based network. This means:
•
continuous IP connectivity
•
quick session set up
•
fast data transmission speeds
At its best, GPRS is invisible, allowing the user to concentrate
on the task at hand rather than on the technology
GPRS brings IP-based services to the mobile mass market
Club Nokia offers many easy to use applications such as
ringing tone download, gaming level download etc.
22 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Kart Racing
•
Offers a range of challenges for all players
•
Easy to learn and set up
•
Grand Prix Cup or Challenge mode
•
Circuit Race, Circuit TT, Point2point….
•
Power ups
•
Attach, drop or projectile
•
Speed boosts
•
Character selection and downloading
•
New track download
23 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
•
High score sending
- Tournaments on Club Noki a Web
Dance 2 Music
•
Follow the dance steps of your chosen
character
•
Don't let the decoy trick you
•
Choose Character / Music / Level
•
Re-new the game with downloadable
characters and music
•
Polyphonic background music
24 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Young People:
•
"New Millennium Socials"
•
Constant contact
•
Hot-mail users and Internet café users,
Virtually connected, Man y SMS per da y,
future mobile E-mail, chat users
•
Nice / latest design/ Fashion driven
•
Mostly Female
•
"Techno Junkies"
•
Heavy Internet users and Linux users, heavy SMS / E-mail user,
•
Has own home page, Potentially own server
•
Male 14-17!
•
"Entertainment Addicts"
More about the Customers…..
•
Plays computer
and video games
•
Group SMS with friends,
•
Personalised ringing tones
•
Gadget, Internet services, consumers,
Personal internet services, fun driven services
25 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
The Young at Heart
•
A very active life, highly independent, filled with creativity
•
Prefer products that save them time
•
Less materialistic, more aware of the need for personal fulfillment
in everyday life
•
More spirituality focused, into total design
•
Enthusiastic about lifestyle and consuming
More about the Customers…..
26 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Questions
Who are the target customers of the Nokia 3510?
1.
Name the key selling points of the Nokia 3510.
2.
What can you do with MMS in your Nokia 3510?
3.
4.
What are polyphonic (MIDI) ringing tones?
27 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Questions
Name the new games featured in the Nokia 3510.
5.
What type of Xpress-on™ Covers are available for the Nokia 3510?
6.
7.
What can you do with your Nokia 3510 at Club Nokia?
28 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Answers
1.
The target customers are "the young" and "the young at heart". "The young" can
further be divided into the socially oriented, the techno oriented and the entertainment
driven target groups.
2.
The USPs are: Polyphonic (MIDI) ringing tones, fun gaming concept with special
gaming (interactive) covers, WAP (over GPRS) and MMS.
3.
You can receive multimedia messages that can contain text, graphics and sound parts.
The graphics can be saved and used as a screen saver, and the sound can be saved
and used as a ringing tone.
4.
The polyphonic melodies can use up to 4 tones at the same time and the sound quality
is like real music.
29 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
Answers
The new games are Kart Racing and Dance2Music, Space Impact II and Link 5.
5.
The following Xpress-on™ Covers are available:
6.
- Xpress-on™ Gaming Covers with changed keymat design with
enhanced game controls
- Xpress-on™ Covers, Reactive Painted with e.g. glow-in-the-dark
function
- Xpress-on™ Art Covers, Reactive Graphics
- Xpress-on™ Active Covers with dynamic light effects
- Xpress-on™ Covers, Standard Painted
At Club Nokia you can, for instance, get access to many WAP services*, download
7.
game packs or polyphonic ringing tones in MIDI format via WAP*, send your game
scores to high score tables and compete with other Club Nokia members. You can
also create your own traditional ringing tones and graphics at the Club Nokia web
site and store them in your Personal library.
* Services are subject to a separate charge. Some features are SIM card and/or network dependent. The purchase of Club Nokia
Credits is required if no other payment method is in use in your country. More information can be found on the Club Nokia website.
30 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
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