ByteCamera Digital Camera Guide - Reviews, News, Tips
Canon's New PowerShot A510 Digital Camera
New PowerShot A510 Digital Camera Features 4x Optical Zoom, SD Media And Smaller Size Than Previous Models
Building upon the enormous success of the PowerShot A70 and A75 models, the most popular digital cameras of 2003
and 2004 in the U.S.*, Canon's new compact 3.2 megapixel PowerShot A510 digital camera with a powerful 4x optical
zoom provides consumers with a comfortable introduction to the fun and freedom of digital photography.
Named for their use of AA batteries, Canon's A-series digital cameras offer easy-to-use, high quality features to
consumers looking to capture, save and share meaningful memories, personal milestones and family functions.
"Backed by more than 70 years of imaging technology experience, Canon delivers sophisticated, stylish high-quality
digital imaging technology and easy-to-use
Available by the end of January for an estimated street price of $199.99, Canon's new compact 3.2 megapixel
PowerShot A510 digital camera with a powerful 4x optical zoom provides consumers with a comfortable introduction to
the fun and freedom of digitalphotography.
product designs that fit into a wide range of consumer lifestyles," said Yukiaki Hashimoto, senior vice president and
general manager of the consumer imaging group at Canon U.S.A., Inc, a subsidiary of Canon, Inc. (NYSE:CAJ).
"Canon's PowerShot A-series has been the most popular digital camera line-up among consumers for almost two
successive two years. We fully expect the PowerShot A510 camera to be as well received by consumers as its
predecessors."
PowerShot A510 Digital Camera
The next generation PowerShot A510 digital camera is 13 percent smaller and 10 percent lighter than its predecessor,
yet it is equipped with a longer 4.0x 35-140mm (35mm format equivalent) optical zoom lens with Canon optics for sharp
images. The new lens features all-glass construction and two aspherical elements in a seven-element formula.
In order to make the camera smaller, Canon engineered the new PowerShot A510 model to accept SD media. Even with
its small size, the camera sports a large 1.8-inch LCD screen for easy preview and review. It also includes Canon's
exclusive DIGIC image processor for faster processing speed and excellent image quality with crisp, vibrant colors.
The PowerShot A510 digital camera requires only two AA batteries, while providing the same number of shots (300 with
LCD screen on) as previous models that used four batteries, thanks to reductions in power consumption made possible
by improvements in key components and circuit design.
Like its A75 predecessor, the PowerShot A510 digital camera is equipped with a nine-point AiAF "Smart" autofocus
system and 13 shooting modes. The standard shooting modes are Full Auto, Program, Manual, Shutter-priority and
Aperture-priority with additional modes including Portrait, Landscape, Night Scene, Fast Shutter, Slow Shutter, Special
Scene, Stitch Assist and Movie. The Special Scene mode, which makes it easy for beginners to achieve optimum results
in many popular photo opportunities, has been enhanced with the addition of two new settings called Night Snapshot and
Kids & Pets. The PowerShot A510 digital camera is also capable of recording movies with sound for up to three minutes
per clip, making it perfect for capturing memories in motion.
The new camera's grip is ergonomically improved, and the control layout is even easier to use than before. Other camera
functions including self-timer and review have also been enhanced for greater creative flexibility.
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ByteCamera Digital Camera Guide - Reviews, News, Tips
The DIGIC(TM) Difference
Image quality is enhanced and improved as a result of Canon's proprietary DIGIC (Digital Imaging Integrated Circuit)
image processor. DIGIC combines the roles of image processing and camera function control into one chip, resulting in
faster display and write times for each image and lower power consumption, which extends battery life. Moreover,
because DIGIC technology was designed specifically for use in digital cameras it is also capable of handling JPEG
compression and expansion; memory card control; LCD/Video control and processing gain control (control of CCD signal
amplification); Auto Exposure; Auto Focus; Auto White Balance control and most other functions.
Print/Share Button
Located on the backside of the PowerShot A510 digital camera is the Print/Share button. This button simplifies and
accelerates direct printing to compatible Canon and PictBridge-enabled printers and one-touch image transfer to
Windows XP, Me, 2000, and 98 computers for use with image processing programs, uploading to the Internet, or as
email attachments. When the camera is connected to a compatible printer or computer, the Print/Share button illuminates
to let the user know to press the Print/Share button to begin the printing or downloading process.
Optional Accessories
In addition to its rich feature set, the PowerShot A510 digital camera is compatible with a wide variety of optional
accessories including supplementary wide-angle (WC-DC52), telephoto (TC-DC52A) and close-up lenses (52mm Closeup Lens 250D). These accessories enhance the new camera's versatility and make it easier to use in specialized
applications such as real estate and insurance photography. A Waterproof Case WP-DC60 is also available and can be
used at depths up to 130 feet. The combination of the A510 digital camera with the WP-DC60 housing is great for family
vacations at the beach, while skiing, or simply to protect the camera from the elements.
Pricing & Availability
The PowerShot A510 digital camera kit includes Interface Cable IFC-400PCU, AV Cable AVC-DC300, Wrist Strap WS200, SD MultiMediaCard MMC-16M and two AA-size Alkaline batteries as well as Canon Digital Camera Solution Disc
Version 22, featuring the latest versions of Canon's powerful software and ArcSoft PhotoStudio. The Canon PowerShot
A510 digital camera kit will be available by the end of January for an estimated street price of $199.99*.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as
one of Fortune's Most Admired Companies in America, and is rated #35 on the Business Week list of "Top 100 Brands."
Its parent company Canon Inc. (NYSE:CAJ) is a top-patent holder of technology, ranking second overall in the U.S. in
2003, with global revenues of $29.9 billion. For more information, visit www.usa.canon.com.
All referenced product names, and other marks, are trademarks of their respective owners.
Specifications are subject to change with notice.
* According to NPD Intelect, Canon's PowerShot A75 digital Camera was the number one selling digital camera from
January to November 2004 in the U.S. NPD also certified the PowerShot A70 as the number one selling digital camera in
2003 in the U.S. December data is not yet available.
** All prices are set by the individual dealer and may vary.
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