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9200 Cody • Overland Park, KS 66214-3259
Phone (913) 752-3400 • Fax (913) 752-6112
NEWS
Date: For Immediate Release
Contact: Dennis Phillips - Walker Agency
(800) 248-9687 / dennis@walkeragency.com
For consumer features, list (800) 423-3537
Bushnell Adds Five New Roof Prism Models To PowerView Line
Overland Park, KS — Bushnell’s PowerView® line offers a wide variety of binoculars for
hunters, hikers, travelers and sports enthusiasts. For 2008, this popular line of value priced
binoculars has been expanded with the addition of five
new roof prism models with new styling and high
quality optics. The new additions include: a unique 8-
16x40 zoom, 8x32mm, 10x32mm, 8x42mm and
10x42mm.
The 8-16x40mm zoom sets a new standard; roof prism
zoom binoculars are few and far between in general, much less one in this price range. It’s a
great all around optic that is equally well suited for hunting, outdoor activities or sporting events.
The 8x32mm is an all-purpose compact that’s easy to carry in a pocket or purse. The 10x32mm
model is a lightweight mid-size binocular that offers a wide field of view and is great for
sporting events.
—More—
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New PowerView Binoculars
Page 2
With their larger objective lenses, the standard size 8x42mm and 10x42mm are great choices for
hunters and other outdoor enthusiasts who want high magnification combined with crisp, clear
viewing at an affordable price.
New styling for 2008 includes textured, rubber armoring, twist up eye cups and multicoated
optics with BK-7 prisms. Each binocular comes with a neck strap and carrying case. These new
PowerView binoculars are covered by a Limited Lifetime Warranty and will be available in the
first quarter of 2008 at Bushnell dealers nationwide.
Product Specifications:
Model
14-81640
14-0832 8x32 Center Roof 367 4.0 18.0 21.5 $74.99
14-1032C* 10x32 Center Roof 293 3.2 15.5 21.8 $79.99
14-0842C* 8x42 Center Roof 369 5.3 18.5 24.9 $84.99
14-1042 10x42 Center Roof 305 4.2 17.5 25.0 $89.99
Magnifi-
cation
8-16x32
Zoom
Focus Prism
Center Roof
Field of
View ft. @
1000 yds.
255@8x
168@16x
Exit Pupil
(mm)
5@8x
2.5@16x
Eye Relief
(mm)
15 26.5 $139.99
Weight
(oz)
Retail
Price
* These models will be available in clam packaging only
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer
products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products
worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®,
Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin® and Final Approach® brand names. For
information about any of these brands or products, please contact Bushnell Public Relations at
(913) 752-6105.
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