Cutting-edge. User-friendly. Undeniably eco-sensitive. The 2012 Prius is all of these
things. In its third generation, Toyota’s iconic hybrid has elegantly demonstrated
that there can be harmony between man, nature and machine. Prius has also
shown that there can be consensus among many different types of drivers. Those
who demand fuel efficiency, and those who like to take the fast lane. Those
intrigued by highly advanced technology, and those who insist on proven reliability.
Those interested in reducing their carbon footprint, and those who are hesitant to
sacrifice practicality in order to do it. With all that Prius has to offer, it may well be
the one form of transportation that we can all agree upon.
2012 Toyota Prius. Moving Forward.
The popularity of Prius is undeniable.
In fact, Toyota has sold over one
million of them since Prius was
introduced in the U.S. over 11 years
ago.1 That’s more than any other
hybrid model on the road.
1. Based on manufacturer’s sales estimates July 2000-April 2011.
Prius Four shown in Blizzard Pearl with available Deluxe Solar Roof Package.
1
1. See footnote 2 in Disclaimers section.
SOLAR ROOF
1
An available high-tech Solar Roof
is embedded with solar panels
that can power a fan to ventilate
the interior when Prius is parked in
direct sunlight. This feature can
bring the cabin’s temperature close
to that of the air outside.
REMOTE A/C SYSTEM
2
Prius can cool the cabin before
you get in. Within 30 yards of the
vehicle, use your remote key fob
to activate the available Remote
A/C System. Powered solely by
the hybrid battery, the system can
achieve a preset temperature
before you turn the engine on.
1. See footnote 2 in Disclaimers section. 2. See footnote 3 in Disclaimers section.
The light at the end of the wind tunnel.
The iconic silhouette of Prius represents more than simply a sleek profile. We invested countless
hours in aerodynamic testing to achieve a slick 0.25 drag coefficient. Of course, this wind-slipping
shape helps Prius deliver an EPA-estimated 50 combined mpg rating,
remarkable is how the streamlined shape still allows for a roomy and comfortable interior. And really,
it’s only right that relaxation should follow all that hard work.
1
1
but perhaps even more
3
2
1 2 3
CENTRAL APEX
One reason Prius feels so spacious is its roofline.
Looking at the roofline in profile, you’ll notice there’s a
peak in the center. That peak is called a central apex,
and it’s strategically placed to optimize head room.
AERO CORNERS
The front and rear bumpers are designed to help
lower the wind resistance of Prius. Less wind resistance
equals more fuel efficiency. The result: Prius has an
EPA-estimated 50 combined mpg rating.
1
2
LED DAYTIME RUNNING LIGHTS
LED (light-emitting diode) Daytime Running Lights
(
DRL) located below the headlamps help make the car
highly visible to other vehicles. Plus, the LED design
offers reduced power consumption.
Prius Four shown in Sea Glass Pearl with available Deluxe Solar Roof Package.
1. 2012 EPA-estimated mileage. Actual mileage will vary. 2. See footnote 2 in Disclaimers section.
2
Prius Four interior shown in Bisque SofTex trim with available Deluxe Solar Roof Package.
1
1. See footnote 2 in Disclaimers section.