Sony KDL-52XBR7 BROCHURE

KDL-

52XBR7

52" BRAVIA® XBR®

Series LCD TV

Key Features

16:9 Full HD 1080p Resolution Panel (1920x1080)

Motionflow

™

240Hz further enhances motion performance

DMe

capable

x™

BRAVIA Engine

™ 2

Advanced Contrast Enhancer circuit (ACE)

10-bit processor / 10-bit panel

Live Color Creation

™

technology

x.v. Color

™

technology

Dynamic Video Noise Reduction adaptive technology

24p True Cinema™ capable

DIGITAL MEDIA PORT

BRAVIA Sync capable

DLNA

protocol compliant digital photo viewer

Dynamic Video Noise Reduction

Key Technologies

16:9 Full HD 1080p Resolution Panel (1920x1080) 16:9 Full HD 1080p resolution panel (1920x1080)

accepts any HDTV signal and renders it with optimum resolution, so you can take full advantage of Blu-ray Disc™ players and PlayStation 3 entertainment systems that can deliver 1080p content.

Motionflow™

240Hz further enhances motion performance

The Sony

BRAVIA

KDL-52XBR7 gives

you unprecedented motion detail in HD programming, movies, sports, and video games thanks to innovative Motionflow™ 240Hz technology. Motionflow™ 240Hz technology quadruples the frame rate of standard HDTVs and inserts three newly created frames in between standard frames, resulting in a crisp fluid motion that makes for a natural and realistic viewing experience.

BRAVIA

Link capable

Expand the functionality of this Sony

HDTV. BRAVIA

Link modules attach to

the back of this TV to bring you even more entertainment and connectivity. Choose from: BRAVIA Internet Video Link, BRAVIA DVD Link, BRAVIA Wireless Link and BRAVIA Input Link (all sold separately).

® ® ®

BRAVIA Engine

™ 2 BRAVIA Engine™ 2 fully digital video processor uses a collection of unique

Sony® algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.

Advanced Contrast Enhancer circuit (ACE)

Advanced Contrast Enhancer circuit (ACE) uses real

time image processing to dynamically improve contrast, resulting in deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture for a difference you can truly see.

10-bit processor/10-

bit panel

The BRAVIA

XBR7-

Series HDTV combines a 10-bit processor and 10

bit panel to create and display billions of colors. Using both a 10-bit processor and 10-bit panel allows for 64 times the level of color expression in 8-bit panels, resulting in smoother color transitions and helping to avoid giving the picture a “paint-by-numbers” look.

Live Color Creation

™

technology

Live Color Creation™ technology works in combination with a

special WCG-CCFL backlight to refine colors and deliver a more realistic picture.

Sony Electronics Inc. • 16530 Via Esprillo • San Diego, CA 92127 • 1.800.222.7669 • www.sony.com

Last Updated: 06/18/2009

KDL-

52XBR7

52" BRAVIA® XBR®

Series LCD TV

Please visit the Dealer Source for current

information at www.sony.com/dealersource

Features

General

Closed Caption Button:

Yes

Fanless Design:

Yes

Closed Captions (CC):

Yes

On-Screen Display:

Enhanced GUI + XMB

Auto CC on Mute:

Yes

Illuminated Sony Logo:

Yes

Finish (Surface Color):

Piano Black

Supports Rear Mounting of DMeX

™

Module:

Yes

BRAVIA®

Link Module support:

Yes

Display

Backlight Type:

WCG-CCFL

Panel Type:

LCD

Display Device:

LCD

Video

Video Processing:

Bravia Engine 2™

Technology

CineMotion® Reverse 3:2 Pulldown Technology:

Yes

Game Mode:

Yes

Wide Mode:

Wide Zoom, Normal, Full, Zoom, H Stretch (HD)

Display Technology:

LCD (178°

wide viewing angle LCD display panels)

Deep Color:

Yes

3D Comb Filter:

Yes

PhotoTV HD:

Yes

MPEG Noise Reduction:

Yes

Live Color Creation

™

Technology:

Yes

Auto Wide:

Yes

4:3 Default:

Yes

24p True Cinema

™

Technology:

Yes

x.v.Color

™

Technology:

Yes

Picture Mode:

Vivid, Standard, Cinema, Custom; Photo-Vivid, Photo

Standard, Photo-Original, Photo-Custom

Advanced Contrast Enhancer (ACE):

Yes

Image Blur Reduction:

Yes

Motionflow

™

Technology:

Motionflow

™ 240Hz

Audio

Digital Amplifier:

Yes

Simulated Surround:

Yes

Voice Zoom:

Yes

Auto SAP:

Yes

Auto Mute (on no signal):

Yes

Steady Sound® Automatic Volume Control:

Yes

Audio Out:

Yes

Sony Original Surround: S-

Force

Stereo System: MTS Dolby®: Dolby® Digital Alternate Audio (Digital):

Yes

Sound Booster:

Yes

5.1 Channel Audio Out:

Yes

Sound Mode:

Dynamic, Standard, Clear Voice

Convenience

Channel Jump:

Yes

Favorite Channel:

Yes

Program Guide Access:

Yes

Multiple Language Display:

English, Spanish, French

Info Banner:

Yes

Sleep Timer:

Yes

Input Skip:

Yes (Auto)

Channel Surf:

Yes

Channel Block (with password):

Yes

Edit Channel Labels:

Yes

Label Inputs:

Yes

ID-1 Detection:

Yes

Initial Setup:

Yes

On/Off Timer:

Yes

PAP (Picture & Picture):

Yes

Swap Sound:

Yes

USB Application(s):

Music Player (mp3), Photo Viewer (jpeg)

Theatre Mode (Theatre Button):

Yes

Show/Hide Channels:

Yes

PAP (Fixed or Variable):

Fixed

BRAVIA® Sync™: Yes Parental Control:

Yes

Channel Fix:

Yes

BRAVIA® Sync™ Menu Button:

Yes

Freeze:

Yes

On-Screen Display for External Input:

Yes

PIP (Picture in Picture):

Yes

Channel Labels:

Yes

On-Screen Clock:

Yes

TV Guide On-Screen:

Yes

Network

DLNA:

Yes

Specifications

General

Television Type:

16:9 Flat Panel LCD HDTV

Display

Viewing Angle (Right/Left):

178° (89/89)

Viewing Angle (Up/Down):

178° (89/89)

On-screen Contrast Ratio:

3,000:1

Dynamic Contrast Ratio:

80,000:1

Screen Size (measured diagonally):

52"

Native Resolution:

1920 x 1080

Display Resolution:

1920 x 1080p (Full HD)

Panel Bit: 10-

bit

Aspect Ratio:

16:9

Color Range (u'v'):

102%?NTSC)

Color Range (xy):

91%?NTSC)

TV System

Tuner (Cable):

QAM

Tuner (Terrestrial):

NTSC, ATSC

TV System (Analog):

NTSC

Number of Tuners (Analog):

Number of Tuners (Digital):

TV System (Digital):

ATSC

Video

Video Signal:

480/60i, 480/60p, 720/60p, 1080/60i, 1080/24p (HDMI™

only), 1080/60p (HDMI™ /

Component)

Audio

Audio Power Output:

20W (10W x 2) + 15W Subwoofer

Speakers (Total):

Inputs and Outputs

Component Video (Y/Pb/Pr ) Input(s):

2 (Rear)

Composite Video Input(s):

3 (1 Side/2 Rear)

Digital Audio Output(s):

1 (Rear) Optical Digital Output

RF Connection Input(s):

1 (Rear)

S-Video Input(s):

1 (Rear)

PC Video Input(s):

Yes

Analog Audio Input(s) (Total):

7 (1 Side/6Rear)

Audio Out:

1 (Rear)

HDMI™

Connection(s) (Total):

4 (1 Side/3 Rear)

PC In (D-Sub) + Audio In (Stereo Mini):

1 (Rear)

USB 2.0:

1 (Side)

HDMI™

PC Input:

Yes

S-Video Detection:

Yes

AC Power Input:

1 (Rear)

Digital Media Port:

1 (Rear)

Ethernet Connection(s):

1 (Rear)

Analog Audio Input(s) for HDMI™:

Yes

Power

Power Consumption (in Standby):

0.3W

Power Requirements (voltage):

AC 120V

Power Consumption (in Operation) max.:

320W

Regulation and Standard Compliance

VESA®

Hole Spacing Compatible:

Yes

VESA®

Hole Pitch:

300 x 300, M6 Screw Type, 16mm Screw Length

Service and Warranty Information

Limited Warranty Term: 18 Months Parts / 18 Months Labor

Energy Saving & Efficiency

LightSensor

™

Technology:

Yes

Power Saving Modes:

Yes

Energy Star®

compliant:

Yes

PC Power Management:

Yes

Dimensions

Weight:

94 lbs. (42.5kg) with pedestal; 79 lbs. (35.5kg) without pedestal

Measurements:

49 1/2 x 34 1/2 x 13 5/8 in (1256.9 x 874 x 346mm) with pedestal; 49 1/2 x 32 3/4 x 4 7/8 in (1256.9 x 830.5 x 121.8mm) without pedestal

Supplied Accessories

RM-YD024 Remote Control Batteries (2 x AA) AC Power Cord Operating Instructions Quick Setup Guide

Warranty Card Cable Clamper Pedestal (attached)

Optional Accessories

WS-S10LS Stand SU-WL500 Wallmount Bracket CRU-52SG12/R Ruby color speaker grill CRU-52SG12/B Obsidian color speaker grill CRU-52SG12/T Bronze color speaker grill CRU-52SG12/N Platinum color speaker grill

Color:

Piano Black

UPC Code:

027242748095

1. Limited to resolutions supported by both the PC and the Sony TV. See Sony TV users manual and PC documentation for the supported resolutions.

2. Requires x.v.Color

™

capable video source, such as select Sony

camcorders.

3. Media streaming requires a PC with Microsoft Windows XP, SP2 or later or DLNA protocol-compliant media server. Home network required and sold separately.

4. Special TV settings are required. Further details are available in the BRAVIA

TV instruction manual.

5. Broadband internet connection speed of at least 2.5 Mbps recommended; 10 Mbps required for HD content. Video quality and picture size varies and is dependent on broadband speed and delivery by content provider. Content subject to change.

6. BRAVIA Sync works with select Sony HDTVs and home theater products

© 2008 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, HDNA, BRAVIA, BRAVIA Engine, Motionflow, DMEx, 24P True Cinema, x.v.Color, Live Color Creation and their respective logos are trademarks of Sony. Xross Media Bar and XMB are trademarks of Sony and Sony Computer Entertainment Inc. Blu-ray Disc is a trademark. PLAYSTATION is a trademark of Sony Computer Entertainment Inc. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks of HDMI Licensing LLC. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate. Lamp in this product contains mercury. Disposal of these materials may be regulated due to environmental considerations. For disposal or recycling information, please contact your local authorities or the Electronic Industries Alliance (www.eiae.org).