Projector : D300 (Electra)
• Sales Guide
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Confidential
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Confidential
2008.Apr
Visual Display Division
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Contents
Contents
1. Product Concept
2. Target Customer & Key Needs
3. Product positioning
4. Market Outlook
5. Comparison
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6. Sales Points
7. Q&A
8. Summarized General Spec.
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1. Product Concept
1. Product Concept
• D300 is the best solution for those who are looking for the Business projector
to do presentation and business purpose.
※ Mainly focused on brightness & lowest noise among Business Projector
Designed to aim at the practical user
D300 is a business projector which fits for
D300 is a business projector which fits for
business presentation and also for office
business presentation and also for office
environment
environment
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z
1024 x 768 (XGA)
z
1024 x 768 (XGA)
z
3,000 ANSI of monitor mode for ambient light
z
3,000 ANSI of monitor mode for ambient light
will fit any business presentation purpose
will fit any business presentation purpose
z
Windows Vista Certified
z
Windows Vista Certified
z
Noise: Monitor mode 32[dB], Movie mode 28[dB]
z
Noise: Monitor mode 32[dB], Movie mode 28[dB]
z
Various Video Input
z
Various Video Input
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2. Target Customer & Key Needs
2. Target Customer & Key Needs
Target Customer
• Small & Middle Business owner
Target
Target
Customer
Customer
Key Needs (Key
Key Needs (Key
Buying Factor)
Buying Factor)
• Value for money
• Office Solution company
• Presentation Purpose in ambient light
Unique Design with new dolphin concept
Powerful functions for presentation mode
•XGA & 3000 ANSI model will be a more popular concept in business market.
•Leadership in business solution choices & unmatched total cost of ownership
Monitor mode
(3,000 ANSI)
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•Design gains more importance with picture quality in projector market.
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1. Product Positioning
33--1. Product Positioning
Product Positioning (XGA)
z D300 is a business projector which can work with any purposes
- Best performance in Contrast among same grade projector
- Best of best in Audible Noise and Contrast Ratio
High Contrast
High
(over 40dB)
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Toshiba
TLP-X3000AU
BenQ
MP771
Hitachi
CP-X417
Low Contrast
Samsung
SP-D300B
(Under 30dB)
Audible
Noise
Competitors’ Comparison
Competitors’ Comparison
Samsung
D300B
BenQ
MP771
Toshiba
TLP-X3000AU
Hitachi
CP-X417
MarketSpecification Model Name
B2BXGA, 3000ANSI, 3000:1, 28dB, 3.7kg
B2BXGA, 3000ANSI, 2000:1, 34dB, 3.7kg
B2BXGA, 3000ANSI, 400:1, 36dB, 2.8 kg
B2BXGA, 3000ANSI, 400:1, 35dB, 4.0kg
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