![](/html/6b/6b4d/6b4d399ff5801eab0f8b5563282117131f6b192219ebea4fc5c410ac31c7e568/bg1.png)
Projector : D300 (Electra)
• Sales Guide
Confidential
Confidential
Confidential
Confidential
2008.Apr
Visual Display Division
1/18
![](/html/6b/6b4d/6b4d399ff5801eab0f8b5563282117131f6b192219ebea4fc5c410ac31c7e568/bg2.png)
Contents
Contents
1. Product Concept
2. Target Customer & Key Needs
3. Product positioning
4. Market Outlook
5. Comparison
Confidential
Confidential
6. Sales Points
7. Q&A
8. Summarized General Spec.
2/18
![](/html/6b/6b4d/6b4d399ff5801eab0f8b5563282117131f6b192219ebea4fc5c410ac31c7e568/bg3.png)
1. Product Concept
1. Product Concept
• D300 is the best solution for those who are looking for the Business projector
to do presentation and business purpose.
※ Mainly focused on brightness & lowest noise among Business Projector
Designed to aim at the practical user
D300 is a business projector which fits for
D300 is a business projector which fits for
business presentation and also for office
business presentation and also for office
environment
environment
Confidential
Confidential
z
1024 x 768 (XGA)
z
1024 x 768 (XGA)
z
3,000 ANSI of monitor mode for ambient light
z
3,000 ANSI of monitor mode for ambient light
will fit any business presentation purpose
will fit any business presentation purpose
z
Windows Vista Certified
z
Windows Vista Certified
z
Noise: Monitor mode 32[dB], Movie mode 28[dB]
z
Noise: Monitor mode 32[dB], Movie mode 28[dB]
z
Various Video Input
z
Various Video Input
3/18
![](/html/6b/6b4d/6b4d399ff5801eab0f8b5563282117131f6b192219ebea4fc5c410ac31c7e568/bg4.png)
2. Target Customer & Key Needs
2. Target Customer & Key Needs
Target Customer
• Small & Middle Business owner
Target
Target
Customer
Customer
Key Needs (Key
Key Needs (Key
Buying Factor)
Buying Factor)
• Value for money
• Office Solution company
• Presentation Purpose in ambient light
Unique Design with new dolphin concept
Powerful functions for presentation mode
•XGA & 3000 ANSI model will be a more popular concept in business market.
•Leadership in business solution choices & unmatched total cost of ownership
Monitor mode
(3,000 ANSI)
Confidential
Confidential
•Design gains more importance with picture quality in projector market.
4/18
![](/html/6b/6b4d/6b4d399ff5801eab0f8b5563282117131f6b192219ebea4fc5c410ac31c7e568/bg5.png)
1. Product Positioning
33--1. Product Positioning
Product Positioning (XGA)
z D300 is a business projector which can work with any purposes
- Best performance in Contrast among same grade projector
- Best of best in Audible Noise and Contrast Ratio
High Contrast
High
(over 40dB)
Confidential
Confidential
Toshiba
TLP-X3000AU
BenQ
MP771
Hitachi
CP-X417
Low Contrast
Samsung
SP-D300B
(Under 30dB)
Audible
Noise
Competitors’ Comparison
Competitors’ Comparison
Samsung
D300B
BenQ
MP771
Toshiba
TLP-X3000AU
Hitachi
CP-X417
MarketSpecification Model Name
B2BXGA, 3000ANSI, 3000:1, 28dB, 3.7kg
B2BXGA, 3000ANSI, 2000:1, 34dB, 3.7kg
B2BXGA, 3000ANSI, 400:1, 36dB, 2.8 kg
B2BXGA, 3000ANSI, 400:1, 35dB, 4.0kg
5/18