Paradigm Persona User Manual
PERSONA
Owners Manual
®
The Persona 9H is a “Hybrid speaker”. Consequently, there is an internal power supply to amplify the woofer
ROOM CORRECTION
system. This requires that Persona 9H be connected to an AC power source. For this reason, each Persona
9H includes an IEC standard power cord. This cord should be firmly inserted into the AC power receptacles
on the rear panel of the speaker, and the opposite end to an AC wall outlet.
WARNING: The power cord should not be installed, removed, or left detached from the speaker while
the other end is connected to an AC power source.
ROOM CORRECTION
RECYCLING AND REUSE GUIDELINES (Europe)
In accordance with the European Union WEEE (Waste Electrical and Electronic Equipment) directive
effective August 13, 2005, we would like to notify you that our speakers may contain regulated materials
which, upon disposal, require special reuse and recycling processing. For this reason Paradigm Electronics
Inc. (the manufacturer of Paradigm speakers and Anthem electronics products) has arranged with its
distributors in European Union member nations to collect and recycle this product at no cost to you. To find
your local distributor please contact the dealer from whom you purchased this product or go to our website
at paradigm.com.
Please note that only the product falls under the WEEE directive. When disposing of packaging and
other shipping material we encourage you to recycle through the normal channels.
Paradigm is a registered trademark of Paradigm Electronics Inc. Persona is a registered trademark of Paradigm
Electronics Inc. ART (Active Ridge Technology) , PPA (Perforated Phase Alignment) and ARC (Anthem Room
Correction) are trademarks of Paradigm Electronics Inc. Truextent Beryllium is a registered trademark of
Materion. Copyright Paradigm Electronics Inc. All rights reserved.
Specifications subject to change without notice.
paradigm.com
Paradigm Electronics Inc.,
205 Annagem Boulevard,
Mississauga, ON, Canada L5T 2V1
MAN0144 10.11.17
TABLE OF CONTENTS
Unpacking Instructions Persona 9H . . . . . . . . . 1
Unpacking Instructions Persona 7F, 5F, 3F and
Persona C . . . . . . . . . . . . . . . . . . . . . . . 2
Accessories . . . . . . . . . . . . . . . . . . . . . . 3
General Tips . . . . . . . . . . . . . . . . . . . . . . 4
Break in . . . . . . . . . . . . . . . . . . . . . . . . . 4
Cleaning . . . . . . . . . . . . . . . . . . . . . . . . . 4
Preventing Speaker Damage . . . . . . . . . . . . 4
Amplifier Distortion — The #1 Culprit! . . . . . . . . 4
More Powerful Amplifiers are Safer . . . . . . . . . 4
Volume Control . . . . . . . . . . . . . . . . . . . . . 4
There is a Limit! . . . . . . . . . . . . . . . . . . . . . 5
The Right Amount of Power . . . . . . . . . . . . . 5
Your Listening Room . . . . . . . . . . . . . . . . . 5
Center Speaker – Stand Mounting . . . . . . . . . . 6
Attaching Bumper Pads to Bookshelf/Center
Speakers . . . . . . . . . . . . . . . . . . . . . . . . 7
Placement: Front Left & Right Speakers . . . . . . 8
Accurate Timbre . . . . . . . . . . . . . . . . . . . . 9
Balanced Bass . . . . . . . . . . . . . . . . . . . . . 10
Optimal Imaging . . . . . . . . . . . . . . . . . . . . 11
Placement: Center Speaker . . . . . . . . . . . . . 12
Speaker Connection . . . . . . . . . . . . . . . . . 13
Minimum Gauge Requirements . . . . . . . . . . . . 13
Standard Connection for All Speakers . . . . . . . . 14
Bi-Wire Connection . . . . . . . . . . . . . . . . . . 15
Bi-Amp Connection . . . . . . . . . . . . . . . . . . 16
Horizontal Bi-Amplification . . . . . . . . . . . . . . 17
Vertical Bi-Amplification . . . . . . . . . . . . . . . 17
Controls for Persona 9H . . . . . . . . . . . . . . . 18
Fine Tuning . . . . . . . . . . . . . . . . . . . . . . 19
Anthem Room Correction (ARC™)
(Persona 9H Only) . . . . . . . . . . . . . . . . . . . 20
Basic Troubleshooting . . . . . . . . . . . . . . . . 25
5-Year Limited Warranty . . . . . . . . . . . . . . . 26
IMPORTANT SAFETY INSTRUCTIONS
1. Read these instructions.
2. Keep these instructions.
3. Heed all warnings.
4. Follow all instructions.
5. Do not use this apparatus near water.
6. Clean only with dry cloth.
7. Do not block any ventilation openings. Install in accordance with the manufacturer’s instructions.
8. Do not install near any heat sources such as radiators, heat registers, stoves, or other apparatus (including amplifiers)
that produce heat.
9. Do not defeat the safety purpose of the polarized or grounding-type plug. A polarized plug has two blades with
one wider than the other. A grounding type plug has two blades and a third grounding prong. The wide blade or the
third prong are provided for your safety. If the provided plug does not fit into your outlet, consult an electrician for
replacement of the obsolete outlet.
10. Protect the power cord from being walked on or pinched particularly at plugs, convenience receptacles, and the
point where they exit from the apparatus.
11. Only use attachments/accessories specified by the manufacturer.
12. Use only with the cart, stand, tripod, bracket, or table specified by the manufacturer, or sold with the
apparatus. When a cart is used, use caution when moving the cart/ apparatus combination to avoid
injury from tip-over.
13. Unplug this apparatus during lightning storms or when unused for long periods of time.
14. Refer all servicing to qualified service personnel. Servicing is required when the apparatus has been damaged
in any way, such as power-supply cord or plug is damaged, liquid has been spilled or objects have fallen into
the apparatus, the apparatus has been exposed to rain or moisture, does not operate normally, or has been
dropped.
IMPORTANT SAFETY INFORMATION
The lightning bolt flash with arrowhead symbol, within an equilateral triangle, is intended to alert the
user to the presence of uninsulated “dangerous voltage” within the product’s enclosure that may be
of sufficient magnitude to constitute a risk of electric shock.
The exclamation point within an equilateral triangle is intended to alert the user to the presence
of important operating and maintenance (servicing) instructions in the literature accompanying
the appliance.
WARNING! Do not use your Paradigm product(s) outside of the country of original sale—voltage
requirements vary by country. Improper voltage can cause damage that will be potentially
expensive to repair. Paradigm products are shipped to authorized Paradigm distributors with
the correct power supply for use in the country of intended sale. A list of authorized distributors
can be accessed at www.paradigm.com or by emailing info@paradigm.com.
WARNING!
RISK OF ELECTRIC SHOCK
DO NOT OPEN
WARNING! TO REDUCE THE RISK OF FIRE OR ELECTRIC SHOCK, DO NOT EXPOSE THIS
APPARATUS TO RAIN OR MOISTURE AND OBJECTS FILLED WITH LIQUIDS, SUCH AS VASES,
SHOULD NOT BE PLACED ON THIS APPARATUS.
• TO COMPLETELY DISCONNECT THIS APPARATUS FROM THE AC MAINS, DISCONNECT THE
POWER SUPPLY CORD PLUG FROM THE AC RECEPTACLE.
• THE MAINS PLUG OF THE POWER SUPPLY CORD SHALL REMAIN READILY ACCESSIBLE.
UNPACKING INSTRUCTIONS PERSONA 9H
IMPORTANT! Review These Steps Before Proceeding!
IMPORTANT! When removing the speaker from the carton, ensure belt buckles, rings or
other jewellery do not come into contact with the speaker and scratch the finish.
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4
2 3
5
6
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UNPACKING INSTRUCTIONS PERSONA 7F, PERSONA 5F AND PERSONA 3F
IMPORTANT! Review These Steps Before Proceeding!
IMPORTANT! When removing the speaker from the carton, ensure belt buckles, rings or
other jewellery do not come into contact with the speaker and scratch the finish.
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UNPACKING INSTRUCTIONS PERSONA C
Attach the two bases before positioning on tabletop. If using a Paradigm Stand, follow
the instructions packed with the stand.
2
3
1
2
3
2
ACCESSORIES
Power Cord (Persona 9H Only) 4 – Carpet Spikes
and Allen Key
9H, 7F, 5F and 3F Only
INTRODUCING
PERSONA
4 – Rubber Feet
1 – Allen Key
(for rubber feet)
9H, 7F, 5F and 3F Only
Persona B
Persona C
3
Persona 5F
Persona 9H
Persona 7F
Persona 3F
Persona SUB
GENERAL TIPS
Break-In
Although Paradigm Persona speakers sound great “out of the carton,” they will sound even better once they are
“broken in.” Allow them to play for several hours before you begin any critical listening.
NOTE: If your speakers have been transported or stored in the cold, let them warm to room temperature before
use.
Cleaning
Persona speakers have a durable premium finish. To clean, use a damp soft cloth. Do not use a strong or abrasive cleaner.
Avoid getting any part of the speaker system wet. Do not place wet objects (drinking glasses, potted plants, etc.) on top
of the speakers—if allowed to soak in, even a small amount of water may permanently damage the speaker enclosure.
PREVENTING SPEAKER DAMAGE
Paradigm Persona speakers are efficient and can be driven to loud listening levels with moderate amplifier
power. They are also able to handle the output of very powerful amplifiers. To prevent damage to your speakers,
please read the following guidelines before hooking them up.
Amplifier Distortion — The #1 Culprit!
Amplifier distortion is the principle cause of speaker damage. When listening at higher volume levels, your
amplifier may run out of clean power and begin to produce a distorted signal if levels are increased any further.
This will damage any brand of speaker very quickly. (See your Authorized Paradigm Dealer for amplifier
recommendations).
More Powerful Amplifiers are Safer
When choosing an amplifier, always select an amplifier with a power rating greater than that of the speaker.
Using a 100 watt per channel amplifier on a 50 watt speaker allows the amplifier adequate headroom in order to
provide a distortion free signal. Conversely, using a 40 watt per channel amplifier on a 50 watt speaker limits the
amplifier’s headroom. This causes the amplifier to enter its distortion level much sooner, potentially damaging
the speaker.
Volume Control
Do not be fooled by the Volume Control of your receiver/preamplifier. It only adjusts listening level—it is not a
“power-output” dial. The amount of amplifier power actually used at a given Volume Control setting depends
solely on the nature of the music you are listening to.
At a given Volume Control setting a quiet section of music will use less amplifier power than a loud section.
With typical pop-rock, jazz or large scale classical music, the rated output power of many receivers/amplifiers is
often reached when the Volume Control is between the “11 and 1 o’clock” settings (with bass/treble and loudness
controls not used—otherwise rated power may be reached at even lower Volume Control settings).
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PREVENTING SPEAKER DAMAGE (cont’d)
Remember, all amplifiers produce distortion when operated beyond their rated output power. The resulting
distortion will damage all speakers! Exercise caution! If you listen at loud levels, be careful to listen for the
point of audible distortion—if the speakers begin to sound distressed turn the Volume Control down or your
speakers and/or amplifier(s) will be damaged! This type of damage constitutes abuse and is not covered by
the warranty. If louder volumes are desired, obtain a more powerful amplifier.
There is a Limit!
Although more powerful amplifiers are safer, there is a point at which you could have more power than the
speaker can handle. At that point you will overpower the speaker and damage it. Exercise caution! At loud
levels do not increase bass/treble controls from zero and ensure that all loudness/contour/bass EQ buttons are
off (otherwise rated output power will be reached at lower volume control settings).
The Right Amount of Power
A power-range rating is given as a guide to indicate the approximate minimum and maximum power input of
your Paradigm Persona speakers. Amplifiers that exceed your speaker’s power-range rating are recommended.
Their greater power reserves provide better sound. However, exercise caution! Use the speakers within their
power-range rating to prevent damage (keep listening levels below the point of excessive woofer cone
excursion).
YOUR LISTENING ROOM
Paradigm Persona speakers are designed to provide superior high-end sound in a wide variety of domestic
settings. However, it is important to note that listening room construction, dimensions and furnishings all play a
part in the quality of sound you will ultimately achieve. Your listening room will impose its own character on the
performance capabilities of any speaker system. The extra care you take in correctly positioning the speakers
will result in greater listening enjoyment. Keep the following guidelines in mind when considering listening
room characteristics.
• Mid and high frequencies are affected by the amount of soft furnishings in your room—curtains, carpets, sofas,
wall coverings, etc. An excess of such items can result in a somewhat dull sound. The same room without any
soft furnishings can produce a bright overall sound. The typical quantity of soft furnishings found in most
living situations provide the right acoustic characteristics to allow the speakers to sound balanced;
• Concrete floors and walls tend to aggravate low-frequency standing wave problems and are less preferred;
• Rooms where height, width and length are similar should be avoided as they can exhibit significant lowfrequency standing wave problems. This may result in reduced clarity. If no other room is possible, experiment
with speaker placement to minimize acoustic problems.
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