Ninja CT610 Recipe Book

NINJA® PROFESSIONAL TOUCHSCREEN BLENDER

Sales Toolkit

AUGUST 14, 2017

THE PURPOSE OF THIS
TOOLKIT IS TO:

• Outline the marketing tactics of the Ninja®
Professional Touchscreen Blender moving forward.

• Demonstrate the tone and voice of the Ninja®
Professional Touchscreen Blender messaging.

• Provide the key visuals, themes, and color
schemes of the Ninja® Professional Touchscreen
Blender.

If you have any questions about content in this
toolkit, please contact your Ninja sales support.

HOW THIS CONTENT

BRAND RULES

WAS CREATED:

Through rigorous testing with consumers, Ninja® has
tailored the product story, visuals, and messaging to
reflect the following:

• Key consumer needs and how the Ninja®
Professional Touchscreen Blender can solve them

• The most eective ways to speak about the Ninja®
Professional Touchscreen Blender and the new
innovations

• The language that helps explain the new
technolgies is a simplified, understandable manner

• The best way to represent the Ninja® Professional
Touchscreen Blender to match the end user’s
experience with the product

What Sets The Ninja® Professional Touchscreen Blender Apart? ...4

Product Copy/Messaging Rules ................................. 5

TABLE
OF
CONTENTS

Advertisements & Creative Content Copy/Messaging Rules .......6

Approved Logos ...............................................7

Approved Colors ..............................................8

Approved Imagery Direction ...................................9

Approved Advertising Rules ................................... 10

Approved Print Fact Tag Sample ................................11

WHAT SETS THE NINJA® PROFESSIONAL TOUCHSCREEN BLENDER APART?

4

TOUCHSCREEN DISPLAY AUTO-IQ® MODE

The modern display responds to your

touch and lets you quickly toggle
between pre-set programs and manual
control. And the durable, easy-to-clean

screen stands up to everyday kitchen

wear and tear.

Auto-iQ Mode features unique

pre-set programs bringing simplicity to

everything you make. Pulsing patterns

and varying speeds allow for an easy,

consistent experience.

72 OZ. TOTAL CRUSHING®

PITCHER

Make large-batch drinks for the entire

family, and pulverize ice to snow in

seconds.

PRODUCT COPY/MESSAGING RULES

PRODUCT NAME: Ninja® Professional Touchscreen Blender
PRODUCT NAME: Ninja® Professional Touchscreen Blender
PRODUCT DESCRIPTION:

[Long version]

Ninja® Professional Touchscreen Blender features an intuitive touchscreen and 72 oz.* Total Crushing® Pitcher to help
you tackle a wide variety of blending tasks with two convenient modes. The durable, easy-to-clean
screen stands up to everyday kitchen wear and tear, and the modern display responds to your touch,
letting you quickly toggle between pre-set programs and manual control. Auto-iQ® Mode features
unique pre-set programs, bringing simplicity to everything you make. Pulsing patterns and varying
speeds allow for an easy, consistent experience. In Manual mode, the control is in your hands—use it to
craft and customize recipes to your exact specifications.

[Short version]

Ninja® Professional Touchscreen Blender features an intuitive, durable touchscreen that allows you to quickly toggle between
pre-set programs and manual control. Auto-iQ® Mode displays three unique pre-set programs, bringing simplicity to everything
you make. In Manual Mode, the control is in your hands-use it to craft and customize recipes to your exact specfications.

5

MODEL NUMBER: CT610
UPC: 622356549271
INCLUDES:

72 oz.* Total Crushing® Pitcher with Stacked Blade Assembly
Quick Start Guide
Instruction Book
Inspiration Guide

TRADEMARKS:

Ninja® | Auto-iQ®

*64 oz. max liquid capacity

ADVERTISEMENTS & CREATIVE CONTENT COPY/MESSAGING RULES

6

FOR USE WHEN INTRODUCING THE CT610:

[Primary recommendation]
Finally, pitcher meets possibilities.

[Primary recommendation shortened, <40 Char]
Finally, pitcher meets possibilities.

FOR USE AS A TAGLINE FOR THE CT610:

[Primary recommendation]

Two modes, one touch.

[Primary recommendation shortened, <40 Char]

Two modes, one touch.

BULLETED SUPPORTING/FURTHER DESCRIPTION COPY POINTS:

[Primary recommendation]

• Intuitive Touchscreen—Easy to use, easy to clean, durable

• Auto-iQ® Mode—Features unique pre-set programs, bringing simplicity to everything you make

• 72 oz. Total Crushing® Pitcher—Make large-batch drinks for the entire family, and pulverize ice to snow in seconds

[Primary recommendation shortened, <40 Char per line]

• Easy to Use, Easy to Clean, Durable

• Unique, pre-set programs

• Blast through ice in seconds

[Primary recommendation shortened, <40 Char total]

• Two modes, one touch

APPROVED LOGOS

7

PRIMARY LOGO

ON WHITE

ON BLACK

ALTERNATE APPROVED LOGOS

To be used only when the primary logo does not work

ON WHITE

Professional Touchscreen Blender Logo must be used in tandem with the Ninja Logo.

Use above logos for reference.

ON BLACK

APPROVED COLORS

8

BLACK
C:0 M:0 Y:0 K:100
R:35 G:31 B:32

WHITE
C:0 M:0 Y:0 K:0
R:255 G:255 B:255

PMS 2995C
C:80 M:12 Y:0 K:0
R:0 G:168 B:227

APPROVED IMAGERY DIRECTION

Your Retail Execution Specialist will manage and upload all Product and Lifestyle Images provided by Ninja.

Below is a representative sample to use as a reference.

[Recommended contents for pitcher]

Filled with ice, strawberries, and blueberries.

[Approved alternative contents]

Filled with ice, mango, pineapple, and strawberry.

9

APPROVED ADVERTISING RULES

Please contact your Retail Execution Specialist for any and all advertising needs.

RECOMMENDED APPROACH

• Product on white background

• Black copy and logo treatment

[Approved Alternate Approach]

• Product in kitchen environment

• High-contrast logo and copy treatment

HOW TO SHOW THE PRODUCT

• Pitcher should be on base with screen illuminated

COPY RULES

• Include Ninja® logo and clearly state Professional
Touchscreen Blender

• Include price point, savings, and SKU #

• When copy allows, follow messaging hierarchy:

- 1000-Watt Base

- Intuitive Touchscreen Display

- 72 oz. Total Crushing® Pitcher

- 3 Auto-iQ® Programs

NOW ONLY

$99.00

• 1000-Watt Base

• Intuitive Touchscreen Display

• 72 oz. Total Cru shing® Pitch er

• 3 Auto-i Q® Programs

INTUITIVE

TOUCHSCREEN

NOW ON LY

$99.00

• 1000-Watt Base

• Intuitive Touchscreen Display

• 72 oz. Total Cru shing® Pitch er

• 3 Auto-i Q® Programs

INTUITIVE

TOUCHSCREEN

10

APPROVED PRINT FACT TAG SAMPLE

RECOMMENDED APPROACH

• Filled Pitcher on base with white background

• Black copy and logo treatment

[Approved Alternate Approach]

• Empty Pitcher on base with white background

• Black copy and logo treatment

HOW TO SHOW THE PRODUCT

• Pitcher should be on base with screen illuminated

COPY RULES

• Include Ninja® logo and clearly state Professional
Touchscreen Blender

• Include price point, savings, and SKU #

• When copy allows, follow messaging hierarchy:

- 1000-Watt Base

- Intuitive Touchscreen Display

- 72 oz. Total Crushing® Pitcher

- 3 Auto-iQ® Programs

11

• 1000-Watt Base

• Intuitive Touchscreen Display

• 72 oz. Total Crushing® Pitcher

• 3 Auto-iQ® Programs

FE ATURE 1 FE ATURE 2 FEAT URE 3

$99.00

0985658963