Ninja CT610 Recipe Book

NINJA® PROFESSIONAL TOUCHSCREEN BLENDER

Sales Toolkit

AUGUST 14, 2017

THE PURPOSE OF THIS
TOOLKIT IS TO:

• Outline the marketing tactics of the Ninja®
Professional Touchscreen Blender moving forward.

• Demonstrate the tone and voice of the Ninja®
Professional Touchscreen Blender messaging.

• Provide the key visuals, themes, and color
schemes of the Ninja® Professional Touchscreen
Blender.

If you have any questions about content in this
toolkit, please contact your Ninja sales support.

HOW THIS CONTENT

BRAND RULES

WAS CREATED:

Through rigorous testing with consumers, Ninja® has
tailored the product story, visuals, and messaging to
reflect the following:

• Key consumer needs and how the Ninja®
Professional Touchscreen Blender can solve them

• The most eective ways to speak about the Ninja®
Professional Touchscreen Blender and the new
innovations

• The language that helps explain the new
technolgies is a simplified, understandable manner

• The best way to represent the Ninja® Professional
Touchscreen Blender to match the end user’s
experience with the product

What Sets The Ninja® Professional Touchscreen Blender Apart? ...4

Product Copy/Messaging Rules ................................. 5

TABLE
OF
CONTENTS

Advertisements & Creative Content Copy/Messaging Rules .......6

Approved Logos ...............................................7

Approved Colors ..............................................8

Approved Imagery Direction ...................................9

Approved Advertising Rules ................................... 10

Approved Print Fact Tag Sample ................................11

WHAT SETS THE NINJA® PROFESSIONAL TOUCHSCREEN BLENDER APART?

4

TOUCHSCREEN DISPLAY AUTO-IQ® MODE

The modern display responds to your

touch and lets you quickly toggle
between pre-set programs and manual
control. And the durable, easy-to-clean

screen stands up to everyday kitchen

wear and tear.

Auto-iQ Mode features unique

pre-set programs bringing simplicity to

everything you make. Pulsing patterns

and varying speeds allow for an easy,

consistent experience.

72 OZ. TOTAL CRUSHING®

PITCHER

Make large-batch drinks for the entire

family, and pulverize ice to snow in

seconds.