Nec NEC020511 BROCHURE

Applications at the forefront of technology

600 W est

600 Westis a landmark downtown Chicago building designed as a technologically

advanced contemporary office space for nearly any business.

the challenge

600 West was looking to convey the building’s 21st century philosophy in the design of its lobby.

“We wanted to set the tone of a building that gives people what they desire today – greater access to information,” said Paul Fishbein, vice president of Amerimar Enterprises, the management agent for 600 West. “We felt that a grand space like a lobby was the perfect place to have of and catch up on world events and where we could tastefully provide signage opportunities to promote tenants within the building.”

est and Gensler

600 W building a video wall in the lobby would accomplish this goal. Due to the building’s eight-stor access viewing angles so people on the upper floors can look down into the lobby and still be able to clearly see the images on the video wall. They additionally wanted a solution that would cr lobby while taking up a minimal amount of r

y atrium, 600 W

, the building’

est sought a technology that would enable wide of

eate significant visual impact and motion to the

fline activity, where people could sit down

chitectural and design fir

s ar

eal estate.

m, decided that

“The off-access

the solution

600 West decided to go with a matrix of NEC plasma monitors in the lobby to display cable news, traffic reports, and transportation schedules to the building’s tenants. Plasma was the only technology available that would solve the pr off-access viewing, due to its 160-degree horizontal and vertical angles, while keeping the project within budget.

oblem of

viewing of the plasmas is exceptional... Visually, it creates a lot of excitement in the building!”

Twelve NEC 12-inch plasmas were installed on a curved wall, in the lobby at the

s floor, and matrixed together using a video wall processor. With the

atrium’ processor, a wide variety of display options became available, ranging from one image spanning all twelve screens; to twelve different channels playing on the 12 displays simultaneously several chairs and couches.

A great advantage of the NEC plasmas was the thin bezel, which is a major consideration in matrix applications, and the ability to lock out the controls on the front of the plasma so that passersbys are prevented from tampering with the displays.

. The video wall became the centerpiece of the lounge with

the benefits

600 West tenants and visitors now have instant access to the latest news, traffic reports, public transit schedules, and schedules for the private 600 West shuttle service. Also, due to the NEC plasma wall’s thin profile, 600 West was able to conserve valuable space and enhance its contemporary decor.

The matrix is programmed to run without human intervention from 6 a.m. to 10 p.m. every business day. Input jacks can be accessed at the front of the video wall, so that the video wall can be used for presentations or to run video, DVDs and other source material.

NEC is a registered trademark of NEC Corporation. All other trademarks are the property of their

espective owners.

r All specifications subject to change without notice.

NEC Solutions (Americ Visual Systems Division 1250 Arlington Heights Rd., Suite 400

a, IL 60143-1248

asc

a), Inc.

With its impressive image, sleek design, and ability to provide several types of information simultaneously, the plasma wall is a focal point for tenants throughout the building, and serves to promote the building to potential new tenants.

“The off-access viewing of the plasmas is exceptional. I can go out to the railing

om our of

fr Fishbein. “Visually, it creates a lot of excitement in the building!”

fices on the fifth floor

, look down, and see exactly what’s on,” said

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