
Objective
Logistics service provider 
TRANSPOREON Group is a growing 
company. Its data centre requires  
easy-to-manage, scalable IT resources 
Approach
HPE 3PAR Storage in the data centres 
and development department at 
TRANSPOREON Group ensures a 
high-performance, transaction-oriented 
provision of transportation services
Case Study
TRANSPOREON Group 
increases eiciency by 
optimising storage
HPE 3PAR oers flexibility and optimum 
load balancing across storage media max
IT Matters
• High availability
• Automatic load balancing to ensure 
optimum distribution of storage
Business Matters
• Excellent value for money
• Service available everywhere
• Fewer IT sta required in data centre 
thanks to automatic load balancing
Challenge
High-performance platform for  
logistics services
Founded in 2000, Transporeon Group, 
an SME from Ulm, Germany, links 
manufacturers, retailers and wholesalers 
with logistics service providers through its 
TRANSPOREON platform for transportation 
management, TICONTRACT platform for 
e-sourcing, procurement and freight bill 
auditing and its MERCAREON platform 
for retail specific dock scheduling. These 
three platforms currently link over 1000 
shippers, 55000 carriers and 100000 
users in over 80 countries. Users rely on 
the web-based Software as a Service (SaaS) 
to process tenders and award contracts, 
post time slots for the loading and unloading 
of goods and also to track their shipments. 
Billing for contracted services is performed 
on a transaction basis.
In view of this, system performance and IT 
infrastructure reliability are business critical, 
which is why Paul Lendrates, infrastructure 
development manager at Transporeon 
Group, opted for 3PAR Storage from Hewlett 
Packard Enterprise (HPE). He purchased  
the first three systems three years ago and 
was so happy that he has now purchased  
an additional three 3PARs. “What particularly 
impressed me was the innovation of the  
HPE storage systems, particularly the  
all-flash arrays; however, the value for  
money is there too of course,” he adds.  
Other advantages for Lendrates include  
the scalability and performance of the  
HPE systems. The performance reliability 
that Lendrates enjoys when using 
proprietary Transporeon hardware  
was one reason behind the decision  
to move away from the use of  
computing power from the cloud. 

Case study 
Transporeon Group
Industry 
IT (logistics)
Customer at a glance
Application
Transporeon runs three platforms on 
which business can book transportation 
services, which are billed on a 
transactional basis. A fail-safe  
platform is therefore business critical.
Hardware
• 3x HPE 3PAR 7200c with  
96x SSD All-Flash, each with  
400 GB for cloud developers
HPE services
• HPE Proactive Care Support
When using cloud computing power, 
although it was possible to also include 
service definitions in contracts, there  
was ultimately no way of knowing  
which applications were running on  
the same infrastructure simultaneously. 
For development of the company, it was 
important to Lendrates to personally  
have control over how long the dierent 
queries took.
Solution
Automatic balancing a major plus
For Lendrates, one of the most important 
technological advantages that swung the 
decision for the HPE solution was the  
auto-tiering automatic storage allocation: 
“We don’t have to do it manually. We install 
SSDs and slower storage disks and the 
system takes over performance distribution.” 
Not having to do this manually, Lendrates 
adds, saves him half a headcount in the 
data centre. The data volume to be stored 
is between 150 and 200 terabytes. Should 
storage requirements increase, 3PAR is very 
easy to extend.
A further advantage, and integral to the 
success of the IT service provider’s business 
model, is the oered service contracts. 
Lendrates: “Should an incident occur, it is 
guaranteed to be resolved within six hours.” 
TRANSPOREON Group also uses predictive 
care; the system automatically monitors 
error messages, analyses which parts could 
have failed and initiates appropriate action. 
For infrastructure manager Lendrates, this 
automation of repairs thanks to predictive 
care oers the decisive advantage that he 
no longer has to worry about component 
monitoring: “It’s a great product,” he 
enthuses, “because it means that we  
don’t have to invest as much time and 
money into monitoring”. Lendrates’ second 
investment in 3PAR was also prompted 
by its excellent value for money. Added 
to that is the fact that HPE is represented 
worldwide, which fits well with the expansion 
plans of the Ulm-based company that was 
founded just 16 years ago.
Benefit
Flexibility helps to secure  
company growth
“The bottom line is that the solution 
oers us the flexibility to grow faster,” 
Lendrates continues. The simple scalability 
of the 3PARs was another reason behind 
Lendrates’ decision to purchase three  
new systems: “I set up a new shelf with  
more drives,” he explains, “and in a little  
over an hour, a further 24 drives are up  
and running!”
On account of the high reliability and 
maintenance contracts, there is no need  
to design the hardware with a particularly 
large (and capital draining) buer to meet 
future growth requirements. As Lendrates 
explains, “Our IT sizing includes planning  
for one year.” His confidence in HPE is so 
great that he has now decided on a single 
vendor strategy. This holds a number of 
advantages for him. Firstly, he no longer  
has to train his data centre team on dierent 
systems. And the systems they do manage 
can be understood in greater depth and  
the knowledge transferred internally.  
“We also only have to deal with one type of 
software on our management platforms,” he 
continues. He will shortly be able to address 
the issue of high availability across both data 
centres. To date, this has only been possible 
within one data centre. It currently takes  
15 minutes to switch to the second data 
centre. High availability is another topic  
that Lendrates is of course also discussing 
with HPE: “With HPE, it’s very easy as the 
fail-over strategies are exemplary,” he adds.
Learn more at
hpe.com/go/justrightit
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4AA6-7611EEW, September 2016