31 August 2007
By: Cosmin Vasile, Communications News Editor
Sony Ericsson W660 Review
Elegant and stylish, but overpriced
Established in October 2001 the joint venture between Sony Corporation and Ericsson
resulted in one of the world's leading mobile phones manufacturers – Sony Ericsson. As of
lately, all new Sony Ericsson handsets belong to the 2 well-known series, Walkman and
Cybershot, both having different target customers. Businesswise, Sony Ericsson's phones
don't compete each other. While quality and design is almost the same, features are
different and up until today I can't say that you'll be able to buy a high-end Sony Ericsson
that would include at least 3G, 5 Megapixel camera and excellent music features. Just to
prove Sony Ericsson's market strategy, the W660i model is just another version of the
"older" W610i, except that it has lower camera and lacks EDGE, which was replaced with
3G connectivity instead.
Announced in March 2007, Sony Ericsson's W660i has been made available on the market
in June for a rather stiff price of USD 500.
Design
First of all Sony Ericsson W660 comes in two available colors: black (record black) and red
(rose red). You might probably guess that the first color version targets men, while the
second is more appealing for the ladies. As you can probably notice we had the latter
version at our disposal, but it doesn't really matter as the features are the same. There's not
too much to discuss about the design, especially if you're familiar with Sony Ericsson's
latest handsets. The company hasn't changed its phones design in years and it seems they
are simply centred upon technical specifications. What is different from the other SE's
mobiles has only been included on the back of the model. The moment you look on the
back of the phone you'll experience a strong feeling of "deja vu". Half of the back cover has
been adorned with floral motives, while the black version has been encrusted with
geometrical motives that look like concentric circles. This will probably be the moment when
you remember Nokia's L'Amour or Samsung's Le Fleur collections which were the
forerunners of the decorative motives encrusted in mobile phones.
Ladies will most likely enjoy the look of Sony Ericsson's latest W660 model, but men should
probably stick to the black version, unless they wanna look pimpish with a red mobile phone
encrusted with flower motives in their hands. The candy-bar form of the phone doesn't stand
out from the crowd, but in a world of gray and black, the red and gold colors of the handset
might lure plenty of (feminine) looks. Built to be used as an MP3 player more than a phone,
W660 has external music controls on both gold colored sides. On the right side you'll notice
the dual volume key and the camera button, while on the left side of the phone there's a
Play key, the M2 slot card for memory expansion and the logo of the Walkman series, nicely
engraved. The power off button has been placed on top of the phone and the charge port
on the bottom. The 2 inch display covers half the front of the phone, while the rest
represents the keypad. But before describing the keypad, bear in mind that Sony Ericsson's
W660 is a 3G device, thus it features a front camera for video calls which is placed as usual
right above the display.
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If you haven never owned a Sony Ericsson branded mobile phone before, than it will take
some time to get used with the keypad's layout. Forget about Nokia, Motorola, Samsung or
other brands' keypads, 'cause this one is totally different. I'm not talking about the usual
numerical keys, but about the control keys that help users navigate menus or access
various features of the phone. There are 3 small circular gold colored buttons which have
been stamped with various icons, so it may be easier to recognize it. The left one will give
you direct access to the music player, while the gold colored button placed on the right
displays a small secondary menu (which we will discuss later on). Obviously, the middle
button will give access to the main menu, but can also be used as a Play button when the
music player has been accessed. The middle button looks like a 5-way navigational key, but
you will notice that it's not working like a joystick, instead it is surrounded by directional
keys. The other 2 gold colored buttons have a soft key above and the one on the left has a
"Back" key (see the sign stamped on it) and the one on the right has a "Delete" key under.
This might be a problem for a frequent mobile phone user which has been accustomed to
use the right button just like the End calls key. Now you have to be careful 'cause every time
you push the right key (under the right gold colored button) you'll be asked if you wanna
delete the object.
Other than that the rest of the keypad looks very nice in accordance with the rest of the
design. Furthermore, it's easy to write messages as the buttons are well fit for women's
fingers as well as for men's. The backlighting of the keys is pretty strong, but not too well
balanced. If you turn the phone you can easily notice that the back cover has been parted in
two halves. The one with the floral motives includes a 2 megapixel camera in the middle
and an external speaker, both protected by a slim plastic. The other half is simply glossy
and bears the Sony Ericsson green insignia and the Walkman series logo. Overall the
phone might look a little bit flimsy at frequent use, especially the back cover which jogs a
little the moment you pull out your phone from your pocket. Moreover, W660 doesn't inspire
sturdiness at all, on the contrary, it looks fragile, like it will break any moment. Still, in this
case it's a "lawful good" fragility that will make you love the phone rather than dislike it.
Display and Camera
Sony Ericsson W660 features a 2-inch TFT display that supports 262k colors and 176 x
220 pixel resolution. This might be a problem for some possible buyers as these days newly
launched handsets usually feature screens able to support 240 x 320 pixel resolution.
Despite its lower resolution W660 model scored much higher than much better "reckoned"
handsets (see the screenshots). The gaming experience exceeded expectations and proves
that Sony Ericsson still has some aces up its sleeves. Depending on what kind of theme
you use the screen can be perfectly visible in the sunlight or a little bit shadowy.
The 2 megapixel camera embedded on the back of the phone lacks any flash and/or
autofocus capabilities. Furthermore, the snapshots taken with the camera might give you
headaches sometimes, as it is very tricky and depends 80% on the light conditions. Still, too
much light might ruin your images, so you have to be very careful regarding the
environment you choose to picture. The maximum 1600 x 1200 pixels resolution should be
enough for all PC monitors to display any of your pictures, but sadly you can only record
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