VAT Number GB781457994. Registered in England Number 4257114
Press Release
Music is reborn as Sony Ericsson announces three new
Walkman™ phones and the next generation music
accessories
To coincide with the Walkman™ phone’s third birthday, Sony Ericsson has unveiled three brand new
mobile phones giving music on the go to more users than ever. Best-in-class sound quality takes
music on your mobile to the next level.
London July 22 - Building on three year’s experience and technology 30 years in the making, Sony Ericsson
continues to lead the way in the mobile phone music arena with cutting edge music technology and unique
accessories.
Today, Sony Ericsson unveils its latest innovative additions to the Walkman™ phone family: the W902, W595
and W302, and seven new music accessories. Sony Ericsson is unveiling phones and accessories with
superior sound quality and pioneering features that take Walkman™ phones beyond music and expectations
with fantastic extras such as great imaging and video capabilities.
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W302 W595 W902
Sony Ericsson
Mobile Communications
Management Limited
Sony Ericsson House
202 Hammersmith Road
London W6 7DN, UK
Call: +44 (0) 20 8762
5800
Visit:
www.sonyericsson.com
“Since the launch of our first Walkman™ phone in 2005, Sony Ericsson has continued to pioneer a superior
mobile music experience - and the 77 million Walkman™ phones sold to date are testament to this
commitment,” says Ben Padley, Head of the Music Category at Sony Ericsson. “With this latest range of
phones and accessories, we are offering high quality sound and a rich feature set that cements our position as
a leader in the music phone category. We are pushing the boundaries of what people think is possible and are
offering best-in-class sound quality and our most exciting Walkman™ phones to date.”
The list of pioneering and innovative features found on Walkman™ phones continues to be unmatched in the
industry. Features like the music recognition application TrackID™, SensMe™, for matching your mood to the
music and Shake control to change tracks with the flick of your hand make Walkman™ phones stand out from
the rest.
Sony Ericsson can now also announce best-in-class sound quality and a clear audio experience from its W902
Walkman™. The W902 features the same superior sound quality as the W980, about to launch shortly, which
was rated ”best audio experience” this month, in a trial conducted in Germany by TESTfactory*.
With the W902, users can listen to music the way it should be heard: true to original. It’s also a mobile phone
for those that want it all, with a five megapixel camera and great video capturing and sharing capabilities, an
8GB Memory Stick Micro™ (M2) for storing more than 8,000 songs**, the W902 is a top-of-the-range device
that will make you the envy of your friends.
The W595 Walkman™ is perfect for those who want to share sounds with their friends. Store and play more
than 1,900 songs** through the built in stereo speakers. Plug in the in-box sharing jack to listen silently to your
tunes with a friend or Bluetooth™ your sounds to Sony Ericsson’s range of wireless speakers.
The new W302 Walkman™ is packed with impressive features in an affordable no-compromise slim handset.
Targeting all audiences, the phone comes complete with an impressive two megapixel camera, FM radio,
TrackID™ and 512MB Memory Stick Micro™ (M2).
The next generation of accessories includes three new sets of speakers, the MBS-200, MBS-400 and
MPS-100, to help music lovers go beyond the individual and play music directly from their mobile phone.
Enhancing its music accessories collection Sony Ericsson has also introduced three new stereo headphones,
HBH-IS800, HPM-88 and HPM-66 for the optimal listening experience.
The Walkman™ phone through history
Walkman™ phone continues to chart high
• August 2005 – Sony Ericsson launches its very first Walkman™ phone – the W800
• December 2005 - Three million Walkman™ phones sold to date
• April 2006 – Sony Ericsson launches its first Walkman™ phone music accessories; MPS-60 portable
speakers, which goes on to sell millions of units worldwide
• October 2006 – Sony Ericsson launches its first slider Walkman™ phone – the W850 which also
introduces the unique TrackID™ music recognition application
• November 2006 –Sony Ericsson launches the W950 Walkman™ with the biggest storage yet - 4GB
• December 2006 – 20 million Walkman™ phones sold to date
• February 2007 – Sony Ericsson launches its slimmest Walkman™ - the W880
• November 2007 – W910 Walkman™ phone with Turbo 3G/HSDPA launches as a complete
entertainment device
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• December 2007 – Walkman™ phone sales hit 57 million
• February 2008 – Sony Ericsson launches the W350, with Walkman™ on top and W380 with gesture
control
• July 2008 – W980 Walkman™ phone with clear audio experience launches
With Sony Ericsson today music is reborn. What are you waiting for? Join the Walkman™ phone family and
experience music how it was meant to be heard.
For more information visit www.sonyericsson.com/reveals
The W302 Walkman™ is an EDGE/GSM/GPRS 850/900/1800/1900 phone that will be available in selected
markets in Midnight Black and Sparkling White in Q4 of 2008.
The W902 Walkman™ is a UMTS/HSDPA 2100 and EDGE/GSM/GPRS 850/900/1800/1900 phone that will be
available in selected markets in Volcanic Black, Wine Red and Earth Green in Q4 of 2008.
The W595 Walkman ™ is a UMTS/HSDPA 2100 and EDGE/GSM/GPRS 850/900/1800/1900 phone that will be
available in selected markets in Active Blue, Cosmopolitan White, Jungle Grey and Lava Black in Q4 of 2008.
The W595c Walkman ™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected
markets in Active Blue, Cosmopolitan White and Jungle Grey in Q4 of 2008.
The W595a Walkman ™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected
markets in Active Blue, Cosmopolitan White, Jungle Grey and Lava Black in Q4 of 2008.
The Wireless Portable Speaker MBS-200 will be available in selected markets from Q4 2008.
The Wireless Portable Speaker MBS-400 will be available in selected markets from Q4 2008.
The Portable Speakers MPS-100 will be available in selected markets from Q4 2008
The Wireless Stereo Headphones HBH-IS800 will be available in selected markets from Q4 2008
The Noise Cancelling Headphones HPM-88 will be available in selected markets from Q4 2008
The Active Headphones HPM-66 will be available in selected markets from Q4 2008
- ENDS -
Legal
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various
activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not
be available in every market.
* The TESTfactory is an independent testing laboratory of Motor Presse Stuttgart, which is certified according to DIN EN ISO
9001 and is accredited in accordance with ISO / IEC 17025.
** Assumes eAAC+ encoded files
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© Sony Ericsson Mobile Communications AB, 2008.
The liquid identity, SensMe, TrackID, PlayNow and BestPic™ are trademarks or registered trademarks of Sony Ericsson
Mobile Communications AB. Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony
Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote,
Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.
Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of
the core strengths of the company, with operations in over 80 countries including manufacturing in China and
R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint
venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more
information about Sony Ericsson, please visit www.sonyericsson.com
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
Mattias Holm: +44 208 762 6065
General Press: +44 208 762 5858
E-mail: press.global@SonyEricsson.com
Product images: www.sonyericsson.com/press
Sony Ericsson W302 Walkman™, W902 Walkman™ and W595™ Walkman – At A Glance
W302 Walkman™ W902 Walkman™ W595 Walkman™
Camera 2 megapixel camera
2.5x digital zoom
Photo fix
Picture blogging
PictBridge printing
Video recording
Auto Focus
5 megapixel
camera
Up to 16x digital
zoom
BestPic™
Photo fix
Picture blogging
Video blogging
Photo feeds
Video recording
Image and video
stabilizer
x-Pict Story™
PictBridge printing
3.2 megapixel camera
Up to 2.5x digital zoom
BestPic™
Photo fix
Picture blogging
Video blogging
Photo feeds
Video recording
x-Pict Story™
PictBridge printing
Music/Entertainment Walkman™ player
Bluetooth™ Stereo (A2DP)
Music tones (MP3/AAC)
Walkman™ player
Clear stereo
Clear bass
Walkman™ player
Stero speakers
Album art
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PlayNow™
TrackID™
FM radio
3D games
Java
Video viewing
Album art
Shake control
SensMe™
PlayNow™
TrackID™
Bluetooth™ stereo
(AD2P)
Music tones
(MP3/AAC)
3D games
Java™
FM Radio
Video streaming
Video viewing
Google Maps™
Geo tagging of
photos (cell-id)
Shake control
SensMe™
PlayNow™
TrackID™
Bluetooth™ stereo
(A2DP)
Music tones (MP3/AAC)
Share jack
3D games
Java™
FM Radio
Video streaming
Video viewing
Web/Internet WAP 2.0 XHTML Access NetFront™
Web browser
Web feeds
Access NetFront™ Web
browser
Web feeds
Communication & Messaging Polyphonic ringtones
Speakerphone
Vibrating alert
Email
Text messaging (SMS)
Picture messaging (MMS)
Predictive text input
Sound recorder
Polyphonic
ringtones
Speakerphone
Vibrating alert
Video calling
Email
Instant messaging
Picture messaging
(MMS)
Predictive text input
Sound recorder
Text messaging
(SMS)
Microsoft™
Exchange
ActiveSync™
Polyphonic ringtones
Speakerphone
Vibrating alert
Video calling
Email
Instant messaging
Picture messaging
(MMS)
Predictive text input
Sound recorder
Text messaging (SMS)
Microsoft™ Exchange
ActiveSync™
Design Navigation key
Picture wallpaper
Wallpaper animation
Navigation key
Dedicated music
keys
Picture wallpaper
Wallpaper
animation
Auto rotate
Navigation key
Dedicated music keys
Picture wallpaper
Wallpaper animation
Auto rotate
Connectivity Bluetooth™ technology
Modem
Synchronisation
USB mass storage
USB support
Bluetooth™
technology
Modem
Synchronisation
USB mass storage
Bluetooth™ technology
Modem
Synchronisation
USB mass storage
USB support
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USB support
Organiser Alarm clock
Calculator
Calendar
Flight mode
Phone book
Stopwatch
Tasks
Timer
Alarm clock
Calculator
Calendar
Flight mode
Notes
Phone book
Stopwatch
Tasks
Timer
Alarm clock
Calculator
Calendar
Flight mode
Notes
Phone book
Stopwatch
Tasks
Timer
Accessories In-Box:
• Battery,
• Charger,
• USB cable,
• Stereo Portable
Handsfree
• 512 MB Memory
Stick Micro™
(M2™)
• User guide
Optional:
MPS-100 Portable speakers
Share your favourite tunes
with others
In-Box:
o Battery
o Charger
o USB cable
o 8GB Memory
Stick Micro™
(M2™)
o Stereo
Portable
Handsfree
o Sony Ericsson
PC Suite
o Media
Manager
o User guide
In-Box:
o Battery,
o Charger,
o USB cable,
o 2GB Memory Stick
Micro™ (M2™)
o Stereo Portable
Handsfree
o Sony Ericsson PC
Suite
o Media Manager
o User guide
Facts and Figures Size: 100 x 46 x 10,5 mm
Weight: 78 grams
Colours:
Midnight Black
Sparkling White
Screen: 262,144 colour TFT
Resolution: 176x220 pixels
Size: 2 inches
Phone memory: Up to 20MB
Memory Stick Micro™ (M2™)
support
Talk time GSM: Up to 7 hrs
Standby time: Up to 300 hrs
Music listening time: Up to 10
hours
Size: 110 x 49 x
11.7 mm
Weight: 99.8 grams
Colours:
Volcanic Black
Wine Red
Earth Green
Screen: 262,144
colour TFT
Resolution:
240x320 pixels
Size: 2.2 inches
Phone memory: Up
to 25MB
Memory Stick
Micro™ (M2™)
support
Talk time GSM: Up
Size: 100 x 47 x 14 mm
Weight: 104 grams
Colours:
Active Blue
Cosmopolitan White
Jungle Grey
Lava Black
Screen: 262,144 colour
TFT
Resolution: 240x320
pixels
Size: 2.2 inches
Phone memory: Up to
40MB
Memory Stick Micro™
(M2™) support
Talk time GSM: Up to 9
hrs
6
to 9 hrs
Standby time GSM:
Up to 380 hrs
Talk time UMTS:
Up to 4 hrs
Standby time
UMTS:
Up to 360 hrs
Video call time: Up
to 2 hrs 30 min
Music listening
time: Up to 25 hrs
Standby time GSM: Up
to 385 hrs
Talk time UMTS: Up to 4
hrs 30 min
Standby time UMTS:
Up to 365 hrs
Video call time: Up to 2
hrs 30 min
Music listening time: Up
to 25 hrs
Availability and Versions Networks:
GSM/GPRS/EDGE
850/900/1800/1900
Available in selected markets
from Q4 2008.
Networks:
UMTS/HSDPA
2100
GSM/GPRS/EDGE
850/900/1800/1900
Available in
selected markets
from Q4 2008.
Networks:
W595 Walkman™
UMTS/HSDPA 2100
GSM/GPRS/EDGE
850/900/1800/1900
W595c/a Walkman™
GSM/GPRS/EDGE
850/900/1800/1900
Available in selected
markets from Q4 2008.
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