These four new models are strategic to Sony’s overall direction to re-gain presence in
the Pro AV Dealer / AV Distribution Channel. The VPL-FE40 model is specifically
introduced to meet the growing demand for SXGA / SXGA+ resolution in the
marketplace. Even through SXGA / SGXA+ resolution as been a niche market
category for many years, the graph below clearly shows a growth in this category for
the next four years; the reason for this sales increase, corporate customers and
educational institutions looking to upgrade their current boardroom / auditorium
projectors to the next generation of resolution.
The Sony VPL-FE40 and VPL-FE40L (Lens-less version), SXGA+ 4000Lm projectors
are introduced to meet this growing demand.
• VPL-FE40L is the Lens-less version of the VPL-FE40
EMEA SXGA Market forecast
195,580
135,688
89,722
55,859
22,575
7,251
Chart used to represent market growth only.
4
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y
The 4000Lm, XGA market is too a growing market as shown in the graph #2. The
VPL-FX40 and VPL-FX40L are introduced to support our Pro AV Dealers growth in
this segment and ultimately grow Sony’s market share.
Graph #2
2006
1536
EMEA 4000-4999 XGA vs. SXGA Market
17751
2007
8230
39559
2008
2009
13793
91631
23733
162376
2010
40065
249630
Source: DTC Worldwide Graph used to indicate market ratio only
050000100000 150000 200000250000 300000
XGA 40 00 t o 4999 SXGA 4000 t o 4999
Another reason for the growth of the SXGA / SXGA+ and XGA 4000Lm market is, of
course, a matter of price. Graph #3 shows the continuous estimated price erosions of
these two categories. The good news, customers are willing to pay a premium for the higher resolution of SXGA / SXGA+. (For Now)
Graph #3
SXGA & XGA Price Erosion
12000
10000
8000
6000
4000
2000
0
200220032004200520062007200820092010
Source: DTC Worldwide
C: XGAD: SXGA
Graph used to show price erosion
comparison onl
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The VPL-FX40 replaces the successfully, and long running VPL-PX40 / PX41 Series.
The VPL-FX40 has all the same features as the new VPL-FE40 but with native XGA
(1024x768) resolution.
• VPL-FX40L is the Lens-less version of the VPL-FX40
2. New Inorganic 0.79” LCD Panel
The VPL-FX40 & VPL-FE40 Installation Projectors are the first in our new line up to
incorporate our new BrightEra™ Inorganicalignment layer 0.79” LCD Panels
manufactured by Sony Panel Group.
This new 0.79” inorganic LCD HTTP panel provides three new advantages.
Improved reliability - Ultra violet light more efficiently can pass through the
inorganic material that greatly increases panel life and quality.
U
V
Organic
U
V
Inorganic
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Improved reliability (Continued)
It is not our position to actually disclose panel life improvements of the new BrightEra
Inorganic 0.97” LCD Panel, but in same conditions the following chart explains the
increase in reliability.
* Compared to the VPL-PX41 or VPL-CX63 in same conditions
Brighter & Competitive, Bigger aperture ratio – The new 0.79” Inorganic panel
has an aperture ratio percentage improvement scale down of 70%. This means that
more light can pass through the 0.79” panel allowing the four new projectors to
produce 4000 ANSI Lm of brightness.
These Panels are the same Panels that are used in Sony’s new Bravia Rear
projection Televisions.
This allows these four models to compete against current 0.99” Panel, 4000lm
competitive models in the market today.
PX41 Panel New BrightEra Panel
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1F (Field) Inversion Drive, Less line Flickering – Incorporating the 1F field
Inversion Drive instead of 1H Horizontal drive method, the individual pixels can be
controlled better improving transmittance ratio (better brightness) and doubling drive
from 60Hz to 120Hz greatly reducing line flicker.
1H Horizontal Inversion Drive 1F Field Inversion Drive
3. Target Markets & Applications
As mentioned in the Introduction, SXGA / SXGA+ Resolution projectors have been in
the high-end application, niche markets for many years. Today, these markets are
still viable and are a target market for the new VPL-FE40.
Simulation/training market is an increasing niche which often requires high resolution
products.
Design/CAD/CAM (SXGA 4000+)
Presentation of CAD/CAM drawings or detailed ‘design stages’ often requires high
levels of detail.
Medical (SXGA 4000+)
Opportunities exist for SXGA+ products within the medical market for showing patient
detailed x-rays and within medical training Establishments (videoconferencing feeds
of live operations).
Rental
Rental companies are looking to offer high resolution projector products to their
growing customer base. Trade Shows (Medical, Aerospace, mapping etc)
On top of the niche applications and markets, as mentioned in the introduction, the
corporate and education market wanting to upgrade their existing projectors to a
higher resolution is the major reason for the increase of SXGA/SXGA+ products over
the next four years.
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Target Markets & Applications (Continued)
Corporate
The Corporate market has a full range of different needs
and applications for this category. Industries, such as
Pharmaceuticals / Medical, Design / architects, were colour
and detail is critical are prime markets.
Key Features: SXGA+ Resolution, 2 RGB Input, RS232C Connection, RJ45
Networking, Networking Presentations Low fan Noise, Off & Go, Direct Power On/Off,
Password Protection, Panel Control Lock and Ceiling Mount capability
Please see feature section for complete explanation of features
Education (University)
The education market is the number one market for A/V
Media equipment and projectors are the preferred devise to
deliver this media content.
The education market is an early adopter to new technology and innovation. With
growing classrooms and expanding course options, there is a real need for High
resolution Projector in the classroom and auditoriums.
Key Features: SXGA+ Resolution, 2 RGB Input, RS232C Connection, RJ45
Networking, Networking Presentations Low fan Noise, Off & Go, Direct Power On/Off,
Password Protection, Panel Control Lock and Ceiling Mount capability
4. Product Positioning
The VPL-FX40 is a direct replacement for the VPL-PX41.
The VPL-FE40 is introduced as a new category targeted to the growing SXGA /
SXGA+ market.
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A
5. Features
5.1 LCD Technology
Sony Inorganic 0.79 Inch TFT LCD Panels (X3)
Better Light Efficiency
Better Colour reproduction
Colour Reproduction on Screen
Using the new Inorganic 0.79” HTPS LCD Panels (X3) the four
4000
new models can produce 4000ANSI Lumens for clear, bright &
crisp images every time and in any environment.
2X RGB for flexible connections, 5BNC And HDMI to connect to
digital RGB equipment equipped with HDMI(HDCP), RS232C port for
management and control, Network RJ45 for management,
maintenance and presentation*, Video in, S Video / Composite Video,
udio 2x Stereo Mini Jack
The Projector can display the same image simultaneously on a desk
top display so the user / professor can face the audience and still view
the content on the screen behind.
Quite operation 28dB / 35dB ensures that the audience will not be
distracted by fan noise.
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The fan continues to cool the new models after the power supply is
removed, enabling users to unplug the projector immediately after
use, without damaging the lamp or optics. Other projectors need to
remain connected to the power supply to cool the projector after use.
All four new models can be set to skip the standby mode, so that it
can be turned on / off directly using a main switch.
Password Protection stops unwanted use. When activated, a
password is required to use the projector. Image is not project until
the password is entered. If Lost – call Sony Service can retrieve.
Control Panel Lock is another security feature. This function locks the
control panel to prevent unauthorised or unintentional use of the
controls. This function can use on or off.
Horizontal & Vertical Flexibility available and controlled via the
projector and the remote commander
3 New Bayonet Optional Lenses (VPL-FE40 & VPL-FX40 comes with
standard lens) for a 3.8 to 10M throw for a 100” diagonal screen. 1.6M
throw for rear projection.
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12-bit 3D Gamma Correction – These projectors incorporate 12-Bit
3D Gamma Correction circuitry to perform highly accurate gamma
correction, achieving image colour and brightness that reach right to
the corners of the images
The new FX40 & FE40 is equipment with a HDMI interface that
supports both video and audio on a single digital connection. The
HDMI supports HDCP, High Band-width Digital Content Protection, a
copy protection technology that incorporates coding content for digital
video signals
The new FX40 & FE40 are registered with the Sony environmental
affairs as worthy products for the Eco-Info Mark. These products are
environmentally friendly.
6. Input / Output Diagram
S Video / Video In / Audio
Monitor
Out /
Audio
RGB 15Pin / Audio
Control S
5 BNC / AudioRS232
HDMI
HDCP
RJ45
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7. Optional Accessories
LMP-F270 Ultra High Pressure Replacement Lamp, 190W with 1500
Hours in Standard Mode, 2500 in Low Mode.
PSS-620NL, Projector bracket mount.
Optional Bayonet Lenses
Actual Lenses are different
Standard VPLL-1008
Zoom X 1.3 Fixed X 1.45 X 1.6
Throw Ratio 1.875-2.83:1 0.78:1 2.38-3.26:1 3.24-4.45:1
F 1.66 - 2.18 2.0 2.0 - 2.3 2.0 - 2.4
f Number (mm) 30.6 - 39.7 13.1 37.8 - 54.3 52.6 - 84.2
Screen Size 40 - 600" 30 - 300" 40 - 600" 40 - 600"
Shift V 1/2 V - 1/2 V 1/2 V
H 1/10 H - 1/10 H 1/10 H
Dimensions W X H X D
(mm)
Weight - 1500g 1140g 1140g
130 x 130 x
243
VPLL-
0Z1024
97 x 87 x
180
VPLL-Z1032
97 x 87 x
182
8. Pricing
Model Description Tentative SRP Price
VPL-FE40 SXGA+ 4000Lm € 4,734.00
VPL-FE40L SXGA+ 4000Lm w/out standard lens€ 4,450.00
VPL-FX40 XGA 4000Lm € 3,526.00
VPL-FX40L XGA 4000Lm w/out standard lens € 3,237.00
LMP-F270 Ultra High Pressure Lamp € 550.00
PSS-620 Ceiling Mount € 193.00
SRP (Suggested Retail Price) May differ in countries. Pricing subject to change without notice
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9. Specifications
Specification subject to change without notice
SPECIFICATIONS
Optical
Signals
Model Name
Projector System 3 Inorganic LCD panels, 1 lens projection system
LCD Panel
Projector Lens Approx 1.3 Times zoom lens (powered) f=30.6 39.7mm f1.66 to 2.18
Throw Distance 80" Screen 3.0 to 3.9 m
100" Screen 3.8 to 4.8 m
Lamp 275W Ultra High Pressure lamp
Lamp Life 1500Hr (Lamp mode: High) 2500Hr (Lamp mode: Standard)
Screen Coverage 40 to 600 inches (measured Diagonally)
Light Output / ANSI Lumens 4000Lm (lamp mode: High / 3200Lm (lamp mode: Standard)
Contrast 700:1
Colour System NTSC3.58, PAL, SECAM, NTSC4.43, PAL-M, PAL-N, PAL60 system
Resolution
Acceptable Computer Signal fH : 19 to 92kHz, fV : 48 to 92Hz (up to UXGA (fV 60Hz))
0.79” TFT Sony LCD Panel
4410,0006 (1400 X 1050) X3
VPL-FE40 VPL-FX40
0.79” TFT Sony LCD Panel
2,359,296 (1024 X 768) X3
Power Requirements AC 100 to 240V, 4.1 – 1.7A 50/60Hz
Power Consumption Max: 400W, Standby: 15W(Standby mode: Standard) / 0.5W (low)
Heat Dissipation 1365 BTU
Fan Noise 35dB (lamp mode: High) / 28dB (Lamp mode: Low)
Keystone Correction Range Max +/- 30 degrees vertically
Speaker 1.8W x 2, Stereo
Operating Temperature 0 to 35 C degrees (32 to 95 F degrees)
Operating Humidity 35 to 85% (no condensation)
Storage Temperature -20 to 60 C degrees (-4 to 140 F degrees)
Storage Humidity 10 to 90%
532 x 145 x 352 mm (21 x 5 4/4 x 13 7/8 inches)
(without projection parts)
Approx 9.8Kg / 21ib 1 oz (FE40/FX40)
Approx 9.0Kg / 19lb 13 oz (FE40L/FX40L)
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Specifications (Continued)
SPECIFICATIONS
Interfaces
Safety Regulations
Supplied Access.
Optional Access.
Model Name
Video Inputs Composite Video Phono
S Video Y/C Mini DIN 4-pin
Audio Phono (2)
Input A
Audio Stereo mini jack
Input B RGB Analogue RGB : HD D-sub 15-pin (female)
Audio Stereo mini jack
Input C RGB/Component Analogue RGB : HD D-sub 15-pin (female)
Audio Stereo mini jack
Input D RGB/Component Digital RGB/Y CB (PB) CR (PR) : HDMI (HDCP)
Input E Network RJ-45 : 10BASE – T/100BASE-TX
Output RGB Analogue RGB : HD D-sub 15-pin (female)
Audio Stereo mini jack (variable out)
Remote RS-232C D-sub 9 pin (female)
Control S IN Control S IN / plug in power : Stereo mini jack
Remote Commander RM-PJ18
Size AA (R6) batteries (2) for Remote Commander
Lens cap (1) (FE40/FX40 Only)
Lens Hole Cover (1) (FE40L/FX40L Only)
HD D-sub 15-pin cable (1-791-992-xx)
Air Filter for replacement
Security Label
CD-ROM (Operating Instructions, Application Software)
Quick Reference Manual
Safety Regulations
AC Power Cord (1)
Warranty Card (outside of box)
UL 60950-1, CSA C22.2 No.60950-1, FCC Class A, IC
Class A, CE (LVD: EN60950-1 (DEMKO), EMC:
EN55022 Class A + EN55024, EN61000-3-2+ EN610003-3), EN55022 Class A 9AUS EMC)
Both models will incorporate Sony’s new Network Presentation capability using the
popular AirShot™ Wireless technology. We have taken our AirShot technology one
step further. With the new VPL-PE40 & VPL-PX40 the presenter has the ability to
send their presentation wirelessly, to a network access point, or directly form their PC
to the projector. If the presenter is on the network they can access the projector
remotely.
Difference in capability
• 100 PC Computers can be set up to access the projector from the network
• 5 Projectors can simultaneously project an image from one PC
A Full Instruction guide “How to Set Up & Use” will be come available at time of
Launch
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