Sony VPL-FX40L User Manual

Sony Product Bulletin

PJB 2, 1 October 2006 Product Information: VPL-FE40 (L) / VPL-FX40 (L)

- Product Information-

VPL-FX40/FX40L & VPL-FE40/FE40L

Sony’s New BrightEra™ Inorganic

3-LCD XGA / SVGA+ Installation

Projectors

VPL-FX40 & VPL-FE40

VPL-FX40L & VPL-FE40L

VPL-FE40/FE40L

The VPL-FE40 & VPL-FE40L are our first SVGA+ (1400x1059) resolution 0.79” Inorganic 3-LCD Panel installation projectors.

VPL-FX40/FX40L

The VPL-FX40 & VPL-FX40L are our XGA (1024x768) resolution 0.79” Inorganic 3-LCD Panel installation projectors that replace our successful VPL-PX41.

The VPL-PX41 will be discontinued in December.

Table of Contents

1. Introduction .......................................................4

2. New Inorganic 0.79” LCD Panel........................6

3. Target Markets & Applications..........................8

4. Product Positioning...........................................9

5. Features..........................................................10

6. Input / Output Diagram....................................12

7. Optional Accessories ......................................13

8. Pricing.............................................................13

9. Specifications..................................................14

10. Installation (Table Top).................................16

11. Installation (Ceiling Mount) ...........................18

12. Dimensions...................................................20

13. Preset Signals...............................................22

14. Competitive Analysis (VPL-FE40).................24

15. Competitive Analysis (VPL-FX40).................25

16. Remote Commander RM-PJ18.....................26

17. Network Presentation....................................27

1. Introduction

These four new models are strategic to Sony’s overall direction to re-gain presence in the Pro AV Dealer / AV Distribution Channel. The VPL-FE40 model is specifically introduced to meet the growing demand for SXGA / SXGA+ resolution in the marketplace. Even through SXGA / SGXA+ resolution as been a niche market category for many years, the graph below clearly shows a growth in this category for the next four years; the reason for this sales increase, corporate customers and educational institutions looking to upgrade their current boardroom / auditorium projectors to the next generation of resolution.

The Sony VPL-FE40 and VPL-FE40L (Lens-less version), SXGA+ 4000Lm projectors are introduced to meet this growing demand.

Graph #1

220,000.00 200,000.00

0.3% 0.6% 1.5% 3.3% 4.3% 5.9% 7.9%

180,000.00 160,000.00

Price

140,000.00 120,000.00 100,000.00

80,000.00 60,000.00 40,000.00 20,000.00

0.00

Source: DTC Worldwide

3,515

2004 2005 2006 2007 2008 2009 2010

Key features of the VPL-FE40/FE40L

• 4000 ANSI Lumens**

• SXGA+ (1400x1050) Native WXGA, Up to UXGA

• Multi-input (5BNC, 2X RGB, HDMI (HDCP), RJ45 Network, RS232C and

Monitor out)

• X3 Optional Lenses (3.8 – 10M @ 100”)

• VPL-FE40L is the Lens-less version of the VPL-FE40

EMEA SXGA Market forecast

195,580

135,688

89,722

55,859

22,575

7,251

Chart used to represent market growth only.

The 4000Lm, XGA market is too a growing market as shown in the graph #2. The VPL-FX40 and VPL-FX40L are introduced to support our Pro AV Dealers growth in this segment and ultimately grow Sony’s market share.

Graph #2

2006

1536

EMEA 4000-4999 XGA vs. SXGA Market

17751

2007

8230

39559

2008

2009

13793

91631

23733

162376

2010

40065

249630

Source: DTC Worldwide Graph used to indicate market ratio only

0 50000 100000 150000 200000 250000 300000

XGA 40 00 t o 4999 SXGA 4000 t o 4999

Another reason for the growth of the SXGA / SXGA+ and XGA 4000Lm market is, of course, a matter of price. Graph #3 shows the continuous estimated price erosions of these two categories. The good news, customers are willing to pay a premium for the higher resolution of SXGA / SXGA+. (For Now)

Graph #3

SXGA & XGA Price Erosion

12000

10000

8000

6000

4000

2000

2002 2003 2004 2005 2006 2007 2008 2009 2010

Source: DTC Worldwide

C: XGA D: SXGA

Graph used to show price erosion comparison onl

The VPL-FX40 replaces the successfully, and long running VPL-PX40 / PX41 Series. The VPL-FX40 has all the same features as the new VPL-FE40 but with native XGA (1024x768) resolution.

Key features of the VPL-PX40

• 4000 ANSI Lumens**

• XGA (1024x768)

• Multi-input (5BNC, 2X RGB, HDMI, Network, RS232C and Monitor out)

• X3 Optional Lenses (3.8 – 10M @ 100”)

• VPL-FX40L is the Lens-less version of the VPL-FX40

2. New Inorganic 0.79” LCD Panel

The VPL-FX40 & VPL-FE40 Installation Projectors are the first in our new line up to incorporate our new BrightEra™ Inorganic alignment layer 0.79” LCD Panels manufactured by Sony Panel Group.

This new 0.79” inorganic LCD HTTP panel provides three new advantages. Improved reliability - Ultra violet light more efficiently can pass through the

inorganic material that greatly increases panel life and quality.

U V

Organic

U V

Inorganic

Improved reliability (Continued) It is not our position to actually disclose panel life improvements of the new BrightEra Inorganic 0.97” LCD Panel, but in same conditions the following chart explains the increase in reliability.

* Compared to the VPL-PX41 or VPL-CX63 in same conditions

Brighter & Competitive, Bigger aperture ratio – The new 0.79” Inorganic panel has an aperture ratio percentage improvement scale down of 70%. This means that more light can pass through the 0.79” panel allowing the four new projectors to produce 4000 ANSI Lm of brightness.

These Panels are the same Panels that are used in Sony’s new Bravia Rear projection Televisions.

This allows these four models to compete against current 0.99” Panel, 4000lm competitive models in the market today.

PX41 Panel New BrightEra Panel

1F (Field) Inversion Drive, Less line Flickering – Incorporating the 1F field Inversion Drive instead of 1H Horizontal drive method, the individual pixels can be controlled better improving transmittance ratio (better brightness) and doubling drive from 60Hz to 120Hz greatly reducing line flicker.

1H Horizontal Inversion Drive 1F Field Inversion Drive

3. Target Markets & Applications

As mentioned in the Introduction, SXGA / SXGA+ Resolution projectors have been in the high-end application, niche markets for many years. Today, these markets are still viable and are a target market for the new VPL-FE40.

Specialist Applications - Simulation/Military (SXGA 4000+)

Simulation/training market is an increasing niche which often requires high resolution products.

Design/CAD/CAM (SXGA 4000+)

Presentation of CAD/CAM drawings or detailed ‘design stages’ often requires high levels of detail.

Medical (SXGA 4000+)

Opportunities exist for SXGA+ products within the medical market for showing patient detailed x-rays and within medical training Establishments (videoconferencing feeds of live operations).

Rental

Rental companies are looking to offer high resolution projector products to their growing customer base. Trade Shows (Medical, Aerospace, mapping etc)

On top of the niche applications and markets, as mentioned in the introduction, the corporate and education market wanting to upgrade their existing projectors to a higher resolution is the major reason for the increase of SXGA/SXGA+ products over the next four years.

Target Markets & Applications (Continued)

Corporate

The Corporate market has a full range of different needs and applications for this category. Industries, such as Pharmaceuticals / Medical, Design / architects, were colour and detail is critical are prime markets.

Key Features: SXGA+ Resolution, 2 RGB Input, RS232C Connection, RJ45 Networking, Networking Presentations Low fan Noise, Off & Go, Direct Power On/Off, Password Protection, Panel Control Lock and Ceiling Mount capability

Please see feature section for complete explanation of features

Education (University)

The education market is the number one market for A/V Media equipment and projectors are the preferred devise to deliver this media content.

The education market is an early adopter to new technology and innovation. With growing classrooms and expanding course options, there is a real need for High resolution Projector in the classroom and auditoriums.

4. Product Positioning

The VPL-FX40 is a direct replacement for the VPL-PX41. The VPL-FE40 is introduced as a new category targeted to the growing SXGA / SXGA+ market.

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