Sony KDS-50A3000 BROCHURE

KDS-

50A3000

50" Class (49.5") BRAVIA® SXRD®

A Series Microdisplay TV

Key Features

Full HD 1080p Picture Resolution

SXRD

™ Panels(R/G/B), > 2M Pixels Each

BRAVIA Engine

™

MotionFlow technology (120hz/black insertion)

1080p Input, HDMI™ x3 (1080/60p, 24p,CEC, xvYCC)

DMeX compatible - BRAVIA®

Internet Video Link

Ready

BRAVIA®

Theatre Sync

™

XMB™ Xross Media Bar™

interface

3 SXRD Full HD Resolution (1920 x 1080/0.61” SXRD chip)

BRAVIA Engine

™

Key Technologies

SXRD® Chips SXRD technology is the latest display technology developed by the legendary television engineers at Sony to meet

and exceed the demands of a High Definition image at its full 1080 line resolution.

Advanced Iris Function The Advanced Iris function is a special Sony function designed to improve contrast expression especially in

darker scenes. The Advanced Iris function is enabled by using either one of two modes - Auto and Manual. The Auto Mode has two settings designed to work best with video content such as movies that vary between bright scenes and dark scenes. Auto 1 is for programs that have a wide range of brightness from scene to scene. Auto 2 is for programs that have less variation between brightness levels from scene to scene.

The Manual mode is used to help deliver optimum contrast levels under different room lighting conditions. The High mode offers maximum screen brightness and works well when a room is brightly lit. The Medium mode is for average levels of light. And the Low mode offers the maximum amount of contrast and works best under low light conditions. The key benefits are deep blacks and improved brightness and overall contrast.

BRAVIA Engine™ EX Video Processor The BRAVIA Engine EX full digital video processing system is based on Sony’

renowned BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to upconvert 480i standard defi nition signals via Digital Reality Creation Multi Function v1.0 technology for a picture with more detail and defi nition.

HDMI™ and PC Inputs Designed for maximum versatility, Sony's SXRD A Series line is equipped with a comprehensive range of

input interfaces. The HDMI (High

-Definition Multimedia Interface™) is the first industry

-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide superb image and sound reproduction. A D-Sub 15 input also allows connection to your PC , allowing you to use your high resolution BRAVIA TV as a computer monitor.

Motionflow

™ 120Hz High Frame Rate Technology Taking motion performance to the next level requires innovation and

expertise. Enter Sony's Motionflow™ High Frame Rate technology. Motionflow™ detects the incoming video signal and applies the appropriate processing for optimum motion reproduction. Taking full advantage of film sourced 24fps encoded content available on DVD and Blu-ray Disc, Motionflow™ eliminates the need for 3:2 pulldown and delivers smooth, judder free video, faithfully preserving the integrity of the original film. When 60fps content is detected, Motionflow™ doubles the amount of frames and uses real-time calculation to create a new level of natural motion reproduction. You'll experience movies and sports with a greater sense of realism than ever before.

x.v.Color

™

technology

BRAVIA HDTV's performance has now advanced to the point that the color range can be defined by

limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded.

1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color™

is the name Sony has chosen to promote video products that include xvYCC capability. x.v.Color enabled products, such as select Sony Handycam® camcorders, cannow offer more accurate color reproduction and natural colors.

Sony Electronics Inc. • 16530 Via Esprillo • San Diego, CA 92127 • 1.800.222.7669 • www.sony.com

Last Updated: 11/18/2008

KDS-

50A3000

50" Class (49.5") BRAVIA® SXRD®

A Series Microdisplay TV

Please visit the Dealer Network for current

information at www.sony.com/dn

Features

General

Closed Captions (CC):

Yes

On-Screen Display:

XMB

DMeX

™

support:

Yes

Video

Video Processing: Yes (BRAVIA Engine™

EX)

Color Temperature:

Cool, Neutral, Warm

Noise Reduction:

Yes

Black Corrector: High, Medium, Low, Off Clear White: On, Off Gamma Compensation: High, Medium, Low, Off CineMotion®

Reverse 3:2 Pulldown Technology:

Yes

Advanced Iris:

Yes

DRC® Mode: Mode 1, Mode 2, CineMotion®

Technology

DRC®

Palette Presets:

Custom 1, Custom 2,

Custom 3

Direct Mode:

On, Off

Game Mode: On/Off Auto Adjustment (PC):

Yes

Advanced Video Menu:

Yes

Detail Enhancer:

High, Medium, Low, Off

Color System: ATSC, NTSC Display Technology: SXRD™ Technology Deep Color:

Yes

3D Comb Filter:

Yes

Live Color Creation™ Technology:

Yes

x.v.Color™ Technology:

Yes

Picture Mode:

Vivid, Standard, Cinema, Photo,

Custom

Motionflow™ Technology: Motionflow™ 120Hz DRC®

Version:

Yes (DRC MF V1.0)

Audio

Tone Control(s): Treble, Bass MTS Stereo Decoder:

Yes

Speaker On/Off:

Yes

Voice Zoom:

Yes

Auto SAP:

Yes

Auto Mute (on no signal):

Yes

Steady Sound® Automatic Volume Control:

Yes

Sony Original Surround: S-

Force® Front

Dolby®: Dolby® Digital (AC3/ATSC only) Audio Mode: Dynamic, Standard, Custom Sound Booster:

Yes

Convenience

Channel Jump:

Yes

Favorite Channel:

Yes

Program Guide Access:

Yes

Auto Channel Programming:

Yes

Info Banner:

Yes

Programmable Timer:

Yes

Sleep Timer: 15, 30, 45, 60, 90, Off Caption Vision: On, Off, Program Clock:

Yes

Power Save Mode:

Standard, Reduced, Picture Off

Channel Surf:

Yes

Remote Control:

Yes

Label Inputs:

Yes

ID-

1 Detection:

Yes

On/Off Timer:

Yes

BRAVIA®

Theatre Sync™:

Yes (One

-Button Home

Theater Control (HDMI-CEC))

Show/Hide Channels:

Yes

Parental Control:

Yes

Freeze:

Yes

Channel Labels:

Yes

Specifications

General

Television Type: Micro Display HDTV

Video

Display Response Time: 2.5ms (rise and fall) Vertical Size:

Yes

Vertical Center:

Yes

Horizontal Center:

Yes

Audio

Audio Power Output:

24W (12W x2)

Inputs and Outputs

Audio Out (Variable/Fixed): 1 (Side) Component Video (Y/Pb/Pr ) Input(s): 2 (Side) Composite Video Input(s): 3 (Side) Digital Audio Output(s): 1 (Side) Dolby® Digital

Optical Output

RF Connection Input(s):

1 (Side)

S-Video Input(s): 1 (Side) PC Audio Input(s): 1 (side)

PC Video Input(s): 1 (Side) 1080/24p Input Capable: Yes (via HDMI™

)

Analog Audio Input(s) (Total): 5 (Side) HDMI™

Connection(s) (Total):

2 (Rear)

HDMI™ Connection(s) (w/ Analog Audio In): 1

with L/R RCA audio connections

Power

Power Consumption (in Operation):

240W

Power Consumption (in Standby):

0.1W

Power Requirements:

AC 120V, 60Hz

Power Management:

Yes

Regulation and Standard Compliance

Energy Star

® Compliant:

Yes

Service and Warranty Information

Limited Warranty Term:

1 Year Parts / 1 Year

Labor

Dimensions

Weight: 75lbs (34kg)

Supplied Accessories

Remote Control (RM-YD016) Operating Instructions Quick Start Guide Batteries (AA x2) Warranty Product Registration Card Linux License

5 5 4

Optional Accessories

-RS12X floor stand

DMX

-NV1 BRAVIA® Internet Video Link

-5200 Replacement Lamp SG-50A1/S UCM Gun Metal Silver Speaker Grill SG-50A1/R UCM Claret Red Speaker Grill SG-50A1/B UCM Satin Black Speaker Grill SG-50A1/T UCM Cocoa Brown Speaker Grill

Color: Black UPC Code: 027242712645

1. With Advanced Iris ON

2. Depending on usage, the lamp will require periodic replacement to maintain optimum picture quality. It is recommended that the lamp be exchanged after 8,000 hours of use.

3. Screen Size measured diagonally

4. For additional warranty terms and information please refer to the Limited Warranty Card included with this product or visit http://esupport.sony.com

5. Limited to resolutions supported by both the PC and the Sony TV. See Sony TV users manual and PC documentation for supported resolutions

6. Picture is slightly over-scanned to prevent video source artifacts at screen edges.

©2007 Sony Electronics Inc. All rights reserved. Sony, BRAVIA, BRAVIA Engine, MotionFlow, Speed Surf, SXRD, CineMotion, Theatre Sync, Xross Media Bar, x.v.Color and DRC are trademarks of Sony. This TV incorporates High-Definition Multimedia Interface (HDMI™) technology. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. All other trademarks are property of their respective owners. Features and specifications are subject to change without notice. Non

metric weights and measures are approximate.