MagicINFO ™ 9
Reach beyond CMS with full integration
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redening the worlds of
TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For
the latest news, please visit the Samsung Newsroom at news.samsung.com.
Samsung MagicINFO™ Solution
For more information about Samsung MagicINFO™ Solutions, visit
www.samsung.com/business or www.samsung.com/displaysolutions
Copyright © 2021 Samsung Electronics Co. Ltd. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co. Ltd. Specications and
designs are subject to change without notice. Non-metric weights and measurements are approximate. All data were deemed correct at time of creation.
Samsung is not liable for errors or omissions. All brand, product, service names and logos are trademarks and/or registered trademarks of their respective
owners and are hereby recognized and acknowledged.
Samsung Electronics Co., Ltd.
416, Maetan 3-dong, Yeongtong-gu, Suwon-si, Gyeonggi-do 443-772, Korea
2021-05
Samsung’s powerful MagicINFO
™
Elevates the power of displays to enhance your business
Today’s businesses require modern solutions that enable fast and effective data-driven communications and are protected
by leading security tools. Samsung’s MagicINFO™ is an all-in-one solution supporting content, device and data management.
From content creation to publication and monitoring, users can manage content and devices on a single platform. The latest
version of MagicINFO can analyze playback data and even sales data together to provide insightful marketing performance
reports. And now, MagicINFO is International Standard ISMS (Information Security Management System) and PIMS (Privacy
Information Management System) certied – the rst solution in the industry to receive both certications, protecting your
remote display management with leading security.
Three-part content management solution
MagicINFO™ is built from three main components that work together to deliver full-scale communications: Author, Server
and Player. With Author, interact with easy-to-use content creation tools within an intuitive interface. Server provides
comprehensive content management for easy scheduling, playlist arrangement and content distribution. Player enables
content to be played in nearly any format without the use of external software or hardware.
Content management
Content creation Scheduling Publication Monitoring Control Notication
Data management
Device management
Holistic
content management
Easy content creation In-depth remote monitoringRoutine tasks automation
Scheduling Analysis
Convenient dynamic scheduling Complete hardware controlData analytics
Enhanced
data management
Enterprise-grade
device management
MonitoringContent creation Automation
Control
Automation Collect and analysis Visualization
MagicINFO ™ Server MagicINFO ™ PlayerMagicINFO ™ Author
Easy content creator Integrated content & device management Universal compatibility
Add-on solution
MagicINFO™ Insight
Collects detailed playback history & provides dashboard
VisualizationPublication
Uninterrupted content publishing Error noticationsEasy-to-understand visual report
2 3
Notification
MagicINFO™ Datalink
Delivers real-time data updates
Samsung MagicINFO ™ 9
Why choose MagicINFO™?
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Product index
Index summary
Index ranking
Sale index Store index
www.samsung.com
Industry-leading security
US
EU
The digital signage industry faces new security threats. The potential reach of digital signage is enticing enough for hackers
to attempt to access systems. Recently, this has resulted in an increase in incidents where hackers break into display CMS
solutions or devices at local level to display inappropriate images or messages, negatively impacting a brand and causing
unwanted attention. Samsung specically sought ISO certication as it is the mostly widely recognized and used security
standard today. After an extensive review process, Samsung was ISO27001 and ISO27701 certied. MagicINFO is the 1st
solution in the signage industry to acquire the both certications. Samsung MagicINFO provides the highest level of security
in the digital signage industry and is ofcially recognized worldwide.
1) NIST: National Institute of Standards and technology
2) ISO : International Organization for Standardization
3) GDPR: General Data Protection Regulation.
US NIST
1
⁾ Cybersecurity
framework
ISO
2
⁾ 27001
ISO 27701
Security Privacy
US NIST Privacy
framework
EU GDPR³⁾
Expanded insight with proof of play analysis
Date
Product
Quantity
POS data MagicINFO™
Elementary data
Marketing with data-driven insights can be the difference maker between your business and the competition. MagicINFO™
Insight collects and analyzes Proof of Play (PoP) history from multiple displays, and now the enhanced insight dashboard
provides more tools to get the most out of content. MagicINFO Insight creates detailed performance reports for advertisers
and can show content ROI with custom 3D charts for more visual analysis. By uploading sales data to the platform, MagicINFO
can compare content plays versus actual item sales to determine correlations and effectiveness. It helps businesses know
what content is working effectively and what is not, allowing for real-time modications to provide maximum return.
Unit price
Sale price
Insight
One-stop device and content management
Powerful playback supporting real-time modication
DeviceContent
Advanced
device health
Multi screen
remote control
Automatic
rmware updates
W PlayerHTML5 Playback
With MagicINFO™, users can manage both the content and device on a single platform. Unlike other content management
solutions, Samsung’s MagicINFO is a completely integrated solution for monitoring and controlling hardware issues
remotely. Control display content, access hardware settings and troubleshoot issues, all while offsite. MagicINFO
consolidates everything into one place and synchronizes with your existing management software to provide complete
control from every display. With the enhanced device management capabilities, enable advanced device health checks
and rmware target updates.
4 5
MagicINFO™ Player is compatible with multiple web formats and standards, allowing rich content playback for optimum
business exibility. Now, Samsung is providing the W player API to businesses to unlock real-time web content modication
for more agile updates. Web content can be modied in real-time for immediate use on the display. Users can modify HTML
content using the web author and API guide or can update external data via the UDP port or Datalink to change elements
including POS data and order conrmation displays.
Samsung MagicINFO ™ 9
MagicINFO
™
benefits suited for each vertical
Retail Healthcare
Enhance offline shopping environments with
immersive digital experiences
Drive sales and brand awareness by attracting customers into the retail
environment through engaging digital solutions.
Launch content across an array of localized or off-site screens thanks to a
cloud-based content management solution.
Apply real-time customer preferences in order to optimize messages that
appeal to target customers.
QSR Finance
Bring your menus to life and sell more with
dynamic and engaging content
Incorporate new innovations ,including beacons, order-ahead apps and self-
ordering kiosks to optimize operational efciency and positively impact
consumer experiences.
Plan or adapt schedule content based on parameters including time, day and
season.
Boost sales with enticing product videos, leveraging upsell potential, and
dynamically promoting add-on items.
Improve overall service while showcasing
effective content and communication
Make the most of wait times with entertaining videos, live news feeds and
social media.
Incorporate new technology such as beacons, mobile apps and self-ordering
kiosks to optimize operational efciency and positively impact consumers.
Unlock new revenue sources by leveraging advertising potential.
Communicate with trusted data in real-time
Display live nancial data feeds in real time.
Deploy and update content from a central location or allow content to be
customized to suit local banking conditions and audiences.
Captivate users and new businesses though the effective use of interactive
displays with eye-catching promotions.
Education Entertainment
Modernize your equipment to create a more
connected campus
Maintain focused control of messaging that allows individuals, departments
and organizations to view from their own device.
Be assured knowing emergency alerts and notications are quickly distributed
throughout campus.
Keep staff informed and entertained while broadcasting news and content
to various displays.
6 7
Streamline communication that’s always
up-to-date, relevant and fast
Seamlessly integrate with accounting and back-ofce departments to
ensure accurate ticket prices, attractions, event information and current
promotions.
Minimize wait times at POS systems through interactive self-service order
kiosks.
Expand revenue with add-on suggestions, promotions, extra services and
advertising income.
Samsung MagicINFO ™ 9
MagicINFO™ Server
Open / Lock
Secured
by Knox
Setting
Download... Download... Download... Download... Download... Download...
Content Management Device Management
Enhanced device management
Intelligent content and device management
MagicINFO™ Server drives a more convenient and efcient management experience through an intuitive user menu and
extensive content and playlist management options. It allows you to create playlists from various content types and enables
easy scheduling, in-depth monitoring and control capabilities to connected displays.
Uploading content Content publication Monitoring & controlContent scheduling
Advanced device health
Advanced email notication
Full network monitoring
MagicINFO™ Server enables users to monitor the health of the full network to ensure maximum efciency at all times. When an error is detected, the system
provides alerts and warnings on a single dashboard and shares with relevant stakeholders through email notications.
Firmware for
Tizen A
Not try downloading
Update
Success
Tizen A Tizen AOther device Other device
Multi screen remote control Private certicate managementAutomatic rmware updates
Update
Fail
Update
Success
No
Update
Enhanced remote control
When an error is detected, MagicINFO™ Server now makes it easier to diagnose and address issues remotely. Using Multi Screen remote control, users can view
and interact with multiple screens in order to better diagnose an issue. With Screen Monitoring control, users can control on and off the screen shown and each
display and with the remote management function, can be turned on and off directly from the server.
Conditional scheduling
Divece Name Weather
Screen Size POS Data
Resolution Store Location
Network Time
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MagicINFO™ Server enables users to remotely control important display settings from
anywhere with an intuitive mirroring interface, which functions as though users were
standing right in front of the display. The details of any hardware errors and warnings
are also provided so that users can diagnose any issues, identify the cause and solve it via
a web manual. Users are alerted of any content or device errors, provided by monitoring
capabilities on a single dashboard and shared via email notications for maximum
efciency.
Dynamic content distribution
MagicINFO™ Server can deploy up to ten multi-channels that have been scheduled, as
well as easily create multiple frames within a single display panel, each with the ability to
play its own unique content. Server also prevents any gaps in delivering critical content
through a backup play setting that transfers content to a secondary display if the main
device is out of order, ensuring there is no disruption to the business.
External
source
USB port
Network
port
WiFi
Bluetooth
Smart
download
Comprehensive security protection
With MagicINFO Server, users can monitor and control the security settings of all displays, including network port access, USB navigation, Wi-Fi and Bluetooth
connection, as well as the smart download feature based on the security and device policy of each feature.
Samsung MagicINFO ™ 9
www.samsung.com
MagicINFO™ Author
Aa
URL
Code-less
HTML
MagicINFO™ Player
Compelling and convenient content creation
Create dynamic, high-quality content that will capture your audience’s attention with MagicINFO™ Author. The comprehensive
platform provides users with intuitive and easy-to-use content creation tools that simplify web content authoring – no coding
required. MagicINFO™ Author is fully exible for custom content creation, allowing users to upload custom fonts and have
more control over their message to ensure full adherence to established brand guidelines. Support for widget integration,
QR code creation and variable tags encourage customer interactions after the initial viewing for increased engagement.
Complete customization
MagicINFO™ Author provides various embedded components for optimized content creation. Built-in
templates and clip art, including decorative stickers and stamps, make content more visually appealing and
Embedded
templates &
clip arts
Code-less
HTML content creation
Visual
effect
Widget
integration
CSS effect
support
grab the attention of consumers. Dynamic visual effects can also be added, bringing content to life with
options such as snow, rain, confetti and smoke. Additionally, Author supports built-in applications, including
Media RSS, for full user integration.
Web content construction with no coding needed*
MagicINFO™ Author makes it easier than ever to create web content, including HTML, CSS and JavaScript,
without any coding required. A host of new embedded web components are available, allowing users to easily
access widgets and upload their own custom web elements. These include custom design fonts to make their
content stand out and ensure it aligns with any established brand guidelines, in addition to fully customized
web effects for dynamic and engaging content.
*Features listed here are only supported for content created specically for W player.
Powerful playback supporting real-time modication
MagicINFO™ Player is compatible with multiple web formats and standards, allowing rich content playback for optimum
business exibility. Now, Samsung is providing the W player API to businesses to unlock real-time web content modication
for more agile updates. Users can modify HTML content using the web author and API guide or can update external data via
the UDP port or Datalink to change elements including POS data and order conrmation displays. Once updated, MagicINFO
Player’s enhanced playback functionality provides advanced graphic performance and showcasing content in 8K quality.
Eye-catching performance
MagicINFO™ Player provides each user with advanced graphic performance capability to showcase content in
8K quality for enhanced customer engagement. Player can also deliver up to three simultaneous FHD quality
videos from multiple sources, in both portrait and landscape. These features are supported by seamless
8K Playback
Multi-video playback
W Player
transitioning, preventing any lag or streaming delay while also eliminating black screens or gaps as content
transitions to ensure customer attention is captured – and maintained.
Web content compatibility
Users can experience MagicINFO™ while using current web technology or upgrade the app at any time to use
new features when the latest server is available. And with the W player API, web content can be modied in
real time for immediate use onthe display.
Intuitive features for enhanced user experience
Custom font designs can be uploaded by users for fully customized content which aligns with established
brand guidelines. Simple tagging of devices to a single URL destination means only one URL address is
needed to access and edit content. Users can lock specic parts of content to prevent other users from
User’s font support
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Variable tag
modifying, while having the ability to also lock any element by size, position or design style. This allows
for the localization of content, without changing key brand content such as logos.
External network Internal network
Smart download for more efficient content delivery
MagicINFO™ Player is supported by an advanced smart download feature, meaning the Player downloads
content from the MagicINFO Server before distributing to other players via an internal network. This ensures
the Server must only execute one data transition, avoiding any unnecessary network trafc and creating a
more efcient process.
Samsung MagicINFO ™ 9
MagicINFO™ Insight
Sunny day
Rainy day
Cloudy day
U.S.A
U.K
Norway
Setting
Add index
CancelSave
Index name
Index name
Value
Select to add a value.
Organization
Common
Description
Description
Insight index management
Grop
Setting
All
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500
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1,500
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50
100
150
200
Product Index
Index summary
Index Ranking
Sale Index Store Index
What can MagicINFO ™ Insight do for you?
Index : weather Index : location
Customizable content management
Collect and analyze Proof of Play (PoP) history from multiple displays, and with the enhanced insight dashboard, get the most out of content with more
tools. Now, users can set and manage the index any way they want, including by brand name, weather, and region. Analyze ads by regional performance or
by different environmental factors to show performance during different types of weather.
Expanded insight with proof of play analysis
Marketing with data-driven insights can be the difference maker between your business and the competition. MagicINFO™
Insight collects and analyzes Proof of Play (PoP) history from multiple displays, and now the enhanced insight dashboard
provides more tools to get the most out of content. Insight creates detailed performance reports for advertisers and can show
content ROI with custom 3D charts for more visual analysis.
Pos Data MagicINFO™
Seamless data upload
Now it’s easier than ever to upload sales data from different store’s POS terminal. MagicINFO™ 9 identies and maps ve essential data points key to
analysis regardless of POS systems across regions, making it simpler and faster to compare data. Businesses can compare performance against real sales
data to create new goals and plans, rather than analyzing separately. Plus, the analysis accounts for environmental factors including weather data.
Reliable playback history Report for advertiserCondensed dashboard
MagicINFO ™ Insight workow
POS
Content
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data
Device
data
Versatile data
Play
data
MagicINFO ™ Server
data
MagicINFO ™ Insight
Dashboard
Report
Content ROI analysis
MagicINFO™ provides simplied content ROI analysis that helps businesses plan for the future. By uploading sales data to the platform, MagicINFO can
compare content plays versus actual item sales to determine correlations and effectiveness. It helps businesses know what content is working effectively
and what is not, allowing for real-time the modications to provide maximum return.
Product_A(AD)
Date
Product
Quantity
Unit price
Sale price
Elementary data
Clear
foggy
Insight
Rainy
Sunny
Cloudy
Mostly cloudy
Partially cloudy
Partly cloudy
Sun
Sat
Fri
Thu
Wed
Tue
Mon
This ad was less effective.
$10,000
$8,000
$6,000
$4,000
$2,000
$0
Samsung MagicINFO ™ 9
MagicINFO™ Datalink
hrs
24
Update...
Data 1
Data 2
Data 3
Upload...
NEWYORK SYDNEYLONDON
What can MagicINFO ™ Datalink do for you?
*Datalink does not provide a separate UI for Dataveiw, and
customers can create SQL to suit their needs.
Real-time data update DataviewVarious data module support
Simple data integration and utilization
MagicINFO™ Datalink supports dynamic information delivery, presenting up-to-the-minute data for a straightforward, efcient and real time user
experience. MagicINFO Datalink also supports a variety of user databases and doesn’t require any separate middleware to connect user data to the
platform, making it easy no matter what infrastructure a user has in place. MagicINFO Datalink provides a straightforward drop-down menu for SQL, even
without user knowledge of SQL language.
*Middleware or third-party software may be recommended depending on specic customer requirements.
Dynamic, real-time data delivery without interruptions
MagicINFO™ Datalink delivers up-to-date information with simplied, real-time content management, by pulling external
data from the customer database and sending to the MagicINFO Player. Users can create dynamic content with MagicINFO
Datalink, adapting elements such as changes in price, exchange rates and interest rates, all of which can change in real time.
This capability allows users to customize and display impactful information, streamlining content management, minimizing
operation cost and with a host of new features also now added, MagicINFO Datalink ensures maximum business performance.
Automated scheduling Global operationReduced labor cost
MagicINFO ™ Datalink dynamic content workow
Pulling & pushing*
data
Sync Publish
Data pushing
Update
check
Data caching
Data polling
Push API Multi-thread communication
Increased operational efficiency
MagicINFO™ Datalink utilizes data caching by analyzing data before downloading to the player to determine if there is a change in the data or not, with only
new data being downloaded to eliminate unnecessary trafc. MagicINFO Datalink also supports data pushing, meaning that when the data is updated, the
database sends only updated content to datalink even before set cycle. Finally, multi-thread communication with multiple servers simultaneously, vastly
improves data transmission rates in larger organizations and infrastructures.
24 hours backup solution
Versatile content type
download
Authority management
Centralized data
• Menu / price / daypart
• Time / region / language & etc
14 15
MagicINFO ™ Datalink
MagicINFO ™ Server
Single template
*Additional development may be required for data pushing
Publishing
Enhanced features and functionality
MagicINFO™ Datalink features backup solution that regularly saves the last 24 hours of data in XML format so if there is any network disruption, displays can
showcase the right content based on matching the time. In addition to text data, Datalink also supports a versatile range of media content including video
and images for any business need. For efcient operation, admin users can assign proper organization access to each data module, setting restrictions and
ensuring appropriate management of data and content.
Samsung MagicINFO ™ 9
MagicINFO™ Cloud
The cloud-hosted and managed service
The optimal and cost-effective way of operating
Samsung Digital Signage
There’s no need for upfront licensing fees or the stress of setting up your own servers (and maintaining them). Focus your
energy on elevating and delivering your messaging across your Samsung digital displays, while our experts manage the
rest on powerful, dedicated servers. No hidden costs or extras -just one all-inclusive price per year. Samsung’s MagicINFO™
managed solution is an intuitive service that:
• Provides web-accessible control over a variety of Samsung commercial displays (from standalone units to video walls).
• Offers a single-point platform to create and distribute content, remotely and collaboratively, anywhere in the world.
• Offers optional in-house support, from our pool of Samsung experts to guide you through your digital journey.
Harness the power of Samsung MagicINFO, the all-inclusive digital signage platform that offers seamlessly-integrated
software and hardware management tools, now in a cloud-hosted managed solution.
During these times of change, early adopters have fully embraced Cloud Technologies. Samsung is changing the way businesses
bring content to life with MagicINFO™ Cloud, a complete digital signage content management software solution.
Building upon the success of the existing MagicINFO™ platform, the cloud-hosted and managed service provides customers
with an easy, reliable and affordable web-based offering for the creation, scheduling and delivery of eye-catching content across
digital signage networks. Enhanced by data-driven in sights, MagicINFO™ Cloud gives businesses web-accessible control over a
variety of displays, a single point platform to create and distribute content, manage and control your connected display end points
and an optimized workow to run seamless media from content creation, publishing through to device management.
MagicINFO™ Cloud
hosting server
3
NOC
1)
Tech Support
Device Management
Monitoring Control Notication
Content Management
Content
Scheduling Publication
Creation
Data Management
Automation Analysis Visualization
Offerings information
Service Offerings Standard Premium Premium Plus
MagicINFO™ Cloud
hosting server
MagicINFO™ Cloud server
upgrade and maintenance
MagicINFO™ Cloud server
technical inquiry
Proactive monitoring -
Remote Technical Support via
email, Phone
Response time with SLA
1)
2)
- 12 x 7 24 x 7
-
Priority path for issue escalation -
Add-on service availability -
1) Language support - English, Spanish, Chinese
1) NOC : Network operations center
16 17
2) Response time depending on severity levels dened
Samsung MagicINFO ™ 9
MagicINFO maintenance service
Error
HELP
?
A
Q
www.samsung.com
User Manual
?
6 8
Frequently asked questions
What can I do with MagicINFO? What is Insight used for?
Q
Q
* MagicINFO™ Cloud service item includes Maintenance Serivce, customers of MagicINFO Cloud do not need to purchase the service separately.
Access on-demand experts for comprehensive support
Maintaining up-to-date software is essential to ensuring you always get the most out of your solution. Samsung MagicINFO™
Maintenance Service provides fast access to Samsung experts ready to provide reliable support that addresses customer’s
needs and requirements. The annual subscription-based service can be purchased from authorized Samsung MagicINFO
distributors or resellers.
Managed through the MMP (MagicINFO Maintenance Portal) site, users can submit technical inquiries or troubleshooting
requests and access useful resources in the knowledge hub. Users can upload any question or issue and check the status of
their request – all which are promptly escalated to ensure the appropriate support is provided in a timely manner.
The MagicINFO™ solution remotely creates and distributes content
A
on multiple displays and monitors and controls device conditions.
This allows the user to minimize site visits and efciently manage
resources.
Where can I get more information on
Q
MagicINFO?
More information is available at ds.com. You can also get more
A
information from the partner portal.
What is W player?
Q
W player is a web app developed by Samsung for users to enjoy web
A
content more freely. Users can keep experiencing MagicINFO™ while
using web technology as is. Users can also upgrade the app to use new
features without restriction on devices at any time if the latest server
is available.
When users run an advertising business that plays external content
A
with their display, they must analyze the playback history in detail.
Insight analyzes display history by condition (brand, location, product,
etc.) and provides detailed insights by combining the analysis results
with actual sales information.
How can I connect Insight’s sales
Q
data?
If a le has a CSV, JSON, or XML extension, it can be registered and
A
updated periodically by uploading it as a le or entering a specic
path. Then the uploaded le can be connected to the information
needed by Insight through mapping tables.
Where can I ask for information
Q
related to MagicINFO?
Please refer to the manual on the website. For more information,
A
contact your vendor or a Samsung representative in your area. To get
a priority answer, please purchase our maintenance service and post
your inquiry on our portal. We will answer your inquiry with the highest
priority.
* To reach the MMP site, please visit: http://magicinfo.support.samsung.com
How can I get access to MagicINFO
Q
Maintenance Portal?
Once you visit and register a website, your local Samsung team
A
will verify your information and approve applications for granting
authority to access MMP. (https://magicinfo.support.samsung.com)
How do I check my MagicINFO
Q
license’s maintenance period?
Once a customer purchases maintenance SKU(BW-MIM70PA) on
A
top of MagicINFO™ server(BW-MIP70PA), they can check its service
period and end date in license tab in MagicINFO™ server (click
re-activation button). For net new purchase of MagicINFO™ Server
license, 12 months of maintenance period is included.
Technical inquiries Trouble shooting Update access
Users can register all inquiries on the MMP at
any time, requesting detailed information to
learn about the latest MagicINFO™ features and
compare versions of the software to understand
the differences.
18 19
If users have any issues related to MagicINFO™,
they can report these issues and escalate them
through the MMP. Once this issue has been
reported, Samsung’s technical support team can
analyze via a remote support session if needed
and deliver a recommendation accordingly
based on the resolution most suited to the user’s
environment.
Users can get the most from Samsung
MagicINFO™ by upgrading to the newest version
of the solution. By subscribing to MagicINFO™
Maintenance Service, users are enabled to
upgrade their software when a new version is
available.
*This may not be applicable to you if you already have the latest
version and Samsung may not be able to provide an upgraded
version during your subscription term
When is service start date?
Q
MagicINFO™ maintenance service starts from the day that the license
A
is activated (or re-activated) in server.
Samsung MagicINFO ™ 9
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