Samsung LH98QBREBGCXEN Product Data Sheet
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redening
the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconduc-
tor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
SMART Signage
Samsung SMART Signage
QBR Series
Display any content in ultra-high denition with incredibly rich color on slim, efcient signage.
Through intelligent UHD upscaling technology, Samsung’s QBR series performs edge restoration and noise
reduction to deliver UHD picture quality even with lower resolution content. Backed by Tizen 4.0, the QBR
series also provides reinforced capability with multiple web formats and secured protection. Additionally,
its new slim design simplies wall mounting and ensures seamless installation.
For more information about Samsung SMART Signage QBR Series Displays, visit
www.samsung.com/business or www.samsung.com/displaysolutions
Copyright © 2019 Samsung Electronics Co. Ltd. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co. Ltd. Specications and designs are subject to change without notice. Non-metric weights and measurements are approximate. All data were deemed
correct at time of creation. Samsung is not liable for errors or omissions. All brand, product, service names and logos are trademarks and/or
registered trademarks of their respective owners and are hereby recognized and acknowledged.
Samsung Electronics Co., Ltd.
416, Maetan 3-dong, Yeongtong-gu, Suwon-si, Gyeonggi-do 443-772, Korea
2019-03
Highlights
• Engage customers with lifelike images through ultra high-denition resolution
• Deliver UHD-level picture quality even with lower resolution content through innovative UHD upscaling
technology and unique picture-enhancing features
• Dynamic Crystal Color allows viewers to enjoy a wider spectrum of colors, up to one billion shades
• New symmetrical, slim design simplies installation and complements any environment.
• Secure, PC-free operation through Knox and rigid three-layer protection
Industry trend
With visual display technology improving across devices, viewers have developed an ever-growing expectation for better pic-
ture quality. Additionally, the market has been ooded with a wide variety of color techologies and it’s becoming increasingly
important for businesses to have rich and vivid display capabilities. As UHD resolution continues to grow in popularity, it is essential for businesses to deliver superb picture quality for their customers. Low quality displays and signage can create negative
perceptions of a business. While much content is still being produced at a lower resolution, through Intelligent UHD upscaling
technology, Samsung’s QBR series is able to upscale even the lowest resolution content to UHD picture quality standards.
Key features
UHD resolution is must-have feature in the future UHD sales forecasted to exceed FHD in 2019
2,809
2,94 3
77%
UHD digital signage portion
20%
20212017
* Source : IHS ‘18.2Q Final+Forecast($)] * Source : IHS ‘18.2Q Final+Forecast
* Note : Standalone digital signage only
Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.
344
45
2,227
2016
UHD(Kunit) FHD(Kunit) UHD(M$) FHD(M$)
835
197
2,468
2017 2018 2019 2020
2,032
1,459
461
2,311
1,969
1,654
576
2,348
2,481
1,425
1,099
1,92 5
FHD panel UHD panel
2M pixels 8M pixels
Incredible 4K picture quality
Samsung’s new QBR series is able to capture customer attention by providing an incredibly clear picture, showcasing lifelike images and intri-
cate details better than ever before thanks to ultra high-denition 4K resolution.
Conventional Conventional ConventionalQBR Series QBR Series QBR Series
UHD
Intelligent UHD engine Noise Reduction Edge Restoration
Why Samsung’s QBR series?
Samsung’s superior visual display technology has positioned them as the industry leader in the digital signage market for a
decade and in the TV market for 12 years. As an expert in picture quality in the display industry, Samsung is able to deliver bestin-class picture quality through their new QBR series. The signage provides rich and awless colors, sleek and durable design,
powerful performance through Tizen 4.0 and secured protection. Samsung’s QBR series is also able to upscale even the lowest
resolution content to UHD picture quality. For commercial displays, this technology advancement means highly visible signage
with unmatched accuracy to help capture the attention of potential customers. It also means savings both in cost and time for
businesses who can produce content more inexpensively at a lower resolution and still display it in stunning UHD quality.
Intelligent UHD
upscaling
Dynamic
Crystal Color
Slim & Flat back
design
TIZEN 4.0
Intelligent UHD upscaling
Samsung’s global leadership in display technology and picture quality spans more than a decade. Thanks to superior semi-conductor technology, Samsung has developed the most powerful video processor available. Additionally, intelligent UHD upscaling technology is a cutting-edge
solution based on Samsung’s proprietary intelligent UHD engine that allows content developed at a lower resolution to be elevated to UHD-lev-
el quality. It also performs edge restoration and noise reduction to optimize on-screen text and imagery with crisp edges and ne detail.
Amplied colorsReduced colors
affect RGB clarity
ensure accuate RGB
expression
HDR+
1 Billion Color Wide Color Gamut
Dynamic crystal color
Dynamic Crystal Color is what brings the incredible, lifelike color to Samsung displays. Using 10-bit processing, the displays are able to showcase a wider spectrum of colors — up to a billion different shades — capturing subtle differences for awless color expression, critical to
businesses in ensuring brand consistency across communication channels. The QBR series also features HDR10+ functionality that converts
standard denition (SDR) content to HDR quality for sharper contrast and more vivid colors.
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