Quark App Studio - 9.1 Operation Manual

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A Guide to App Studio 9.1

CONTENTS

Contents

App Studio........................................................................................

4

Understanding App Studio................................................................

5

Understanding the AVE-Mag and AVE-Doc formats..............................................

6

Understanding layout families................................................................................

7

Understanding App Studio publishing....................................................................

8

Understanding App Studio Factory......................................................................

10

Understanding guided reading.............................................................................

11

Creating an App Studio issue..........................................................

12

Creating an App Studio issue for AVE-Mag..........................................................

12

Creating an App Studio issue for AVE-Doc...........................................................

13

Adding interactivity to an App Studio issue.........................................................

13

Adding an interactive picture to an App Studio issue..................................................

15

Adding a picture slideshow to an App Studio issue.....................................................

16

Adding a layout slideshow to an App Studio issue.......................................................

20

Adding a movie to an App Studio issue........................................................................

24

Adding audio to an App Studio issue...........................................................................

26

Adding a button to an App Studio issue.......................................................................

27

Adding HTML to an App Studio issue...........................................................................

28

Adding a scrollable layout to an App Studio issue.......................................................

30

Removing interactivity from an item.............................................................................

34

Working with interactivity actions........................................................................

34

Creating a Change Content Index action.....................................................................

35

Creating a Go to Web action........................................................................................

35

Creating a Go to Page action........................................................................................

36

Creating an interactive pop-up.....................................................................................

36

Creating a Show Fullscreen action................................................................................

37

Creating page stacks............................................................................................

37

Using dual orientations.........................................................................................

38

Synchronizing content between orientations................................................................

39

Reviewing Digital Publishing asset usage.............................................................

39

Exporting an App Studio issue.............................................................................

39

Setting App Studio issue export options......................................................................

40

Replacing resources in exported App Studio issues.....................................................

42

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CONTENTS

Installing Quark App Studio Issue Previewer.......................................................

43

Testing an App Studio issue..................................................................................

44

Creating App Studio apps...............................................................

47

Registering devices on the App Studio publishing portal....................................

47

Registering with Quark App Studio Issue Previewer.....................................................

47

Registering on the App Studio Publishing Portal..........................................................

48

Creating an App Studio app.................................................................................

48

Preparing to submit an App Studio app to Apple........................................................

48

Building an app with App Studio Factory.....................................................................

54

Purchasing an App Studio app template license..........................................................

56

Exporting an app with App Studio Factory...................................................................

57

Testing an App Studio app...................................................................................

57

Installing an App Studio app on your iPad....................................................................

57

Testing an App Studio app in the iOS Simulator..........................................................

58

Managing App Studio issues...........................................................

59

Creating an App Studio Publishing Portal account...............................................

59

Registering an App Studio app.............................................................................

60

Creating an App Studio Publishing Portal title or collection................................

61

Purchasing an App Studio issue license................................................................

62

Posting App Studio issues to a Web server..........................................................

63

Publishing an App Studio issue.............................................................................

63

Setting up in-app purchases..................................................................................

64

Setting up auto-renewable subscriptions.............................................................

66

Creating an App Studio product...........................................................................

66

Downloading an App Studio app certificate.........................................................

67

Submitting your app to Apple........................................................

68

Legal notices...................................................................................

69

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APP STUDIO

App Studio

The App Studio feature lets you create a customized app for the iPad®, distribute that app through the Apple® App Store, and then create and publish content that your customers can purchase and download from within the app.

App Studio for Windows requires .NET Framework 3.5 SP1 for Windows XP. All editions of App Studio require the latest Flash plug-in.

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Understanding App Studio

The App Studio feature consists of several parts.

There are two parts to any App Studio solution:

An App Studio app is an app that you build with an application called App Studio Factory or with the App Studio Framework. (App Studio Factory is included with QuarkXPress. You can license the App Studio Framework if you want to develop your own App Studio apps.) After you build and test your App Studio app, you can submit it to the Apple App Store. If it is approved, it will be made available to your customers in the App Store.

You can use App Studio Factory to create your own custom iPad apps.

An App Studio issue is the digital equivalent of a book or a magazine. You can create and export App Studio issues in QuarkXPress.

You can use QuarkXPress to create App Studio issues.

Regardless of your business model, you must produce these two components separately, and your customers will use your App Studio app to view your App Studio issues. You and your customers can also view and test App Studio issues in an app named Quark App Studio Issue Previewer, which is available from the Apple App Store. You can also run this app in the iOS Simulator on your Mac OS computer.

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You can view App Studio issues in your own custom app or in Quark App Studio Issue Previewer.

Once you've created your app and your issues, you can make the issues available on a Web server, set up in-app purchases for each of your issues on the Apple developer Web site, and then submit your app to the Apple App Store.

Once Apple approves your app and its content, your customers will be able to download your App Studio app from the Apple Store and use it to browse, purchase, and read your App Studio issues. And you don't even have to set up your own eCommerce solution — the money from issue purchases goes automatically into your account through Apple's in-app purchase feature.

Your customers can buy your issues from within your custom app. When they do, the issues download to their iPad from your Web server (or a Web server you rent).

For more about how App Studio issue publishing works, see "Understanding App Studio publishing."

Understanding the AVE-Mag and AVE-Doc formats

You can create an App Studio issue in one of two formats:

AVE-Mag format supports scrollable layouts and different layouts for horizontal and vertical orientations. It does not support spread viewing, however, and it does not support zooming. This format is most appropriate when you are creating layouts from scratch for viewing on the iPad.

AVE-Doc format supports spread viewing and zooming, but it does not support scrollable layouts and different layouts for different orientations. This format is most appropriate when you want to convert existing layouts for viewing on the iPad.

You can export an App Studio issue from two different types of layouts:

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You can export a Print layout as an AVE-Mag issue or an AVE-Doc issue. If you use a Print layout, however, you cannot use dual orientations.

You can export an App Studio layout in AVE-Mag format only. For more information about App Studio layouts, see "Creating an App Studio issue for AVE-Mag."

You can create a project with a new Print or App Studio layout from scratch, or you can convert an existing Print layout for use on a digital device.

If you are planning to create a AVE-Doc issue, the layout can be any size.

Understanding layout families

A QuarkXPress project file can contain multiple layouts (for more information, see "Projects and layouts" in A Guide to QuarkXPress). When you create an App Studio layout, QuarkXPress creates a separate layout for each device/orientation combination you checked in the New Project dialog box. All of these layouts are members of a single layout family.

A layout family displayed in split view. Each tab across the top represents a layout that is part of the layout family.

A layout family is a group of layouts that represents a single App Studio issue. One layout family might include a horizontal layout for the iPad, a vertical layout for a different type of tablet, and both vertical and horizontal layouts for a third type of tablet. All of the layouts in a layout family are bound to one another in terms of page count; if you add or delete a page in one of a layout family's layouts, that page is added or deleted from all of the layouts in the layout family.

Layout families make it easy for you to keep content synchronized between the various editions of each page of content. For example, assume that you're working on a 30-page issue, and you discover that you need to add a new page after page 12. You can go to any of the layouts in the layout family and add the new page, and the page is automatically

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inserted in every other layout in the layout family. This is much easier than manually adding the new page to each layout one-at-a-time.

When you create a layout family, QuarkXPress displays the project in a split view. You don't have to work on the layout in split view, but it can be helpful when you're trying to keep different editions of a page consistent.

Another helpful feature for App Studio issues is the shared content feature. This feature lets you put copies of a picture or a chunk of text into different layouts, and then automatically keep the copies synchronized. So, for example, if you correct a name on page five of one layout, the name can be automatically corrected in all of the other layouts too. For more information, see "Working with shared content" in A Guide to QuarkXPress and "Synchronizing content between orientations."

Understanding App Studio publishing

How does content make it onto your customers' iPad? To understand how App Studio issues are delivered to App Studio apps, you must understand how the Quark App Studio Publishing Portal (http://appstudio.quark.com) works.

Each App Studio app you create can host one or more titles or collections.

A title is a periodical, such as a magazine or newspaper.

A collection is a group of related non-periodical issues. For example, if you are releasing a group of related books that you want to make available in a particular app, you could put them into a collection.

Assuming that the app template you use supports it, you can publish one or more titles and/or collections in an app. Also, you can distribute a particular title or collection through more than one app.

An issue is a particular member of a title or collection. For example, if you release a given title monthly, you would be creating twelve issues of that title per year.

You can create an App Studio issue in QuarkXPress, export it from QuarkXPress as an App Studio issue (.zave) file, and then upload the .zave file to your Web server. Your customers can then purchase and download the issue from within your app.

An App Studio issue file has a .zave suffix, but is actually a ZIP archive that contains all of the assets and data used by the issue.

Each issue has an issue type. The issue type represents a particular type of issue with its own price point. For example, for a title that represents a magazine, you might have one issue type for regular issues, plus a second issue type for special issues that cost a little bit more. (The issue type for regular issues is called the default issue type.) For a book collection, you might have a default issue type for regular books, plus an additional issue type for books that cost more because they have more pages or are by a particular author. You can name issue types any way you like.

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So how do you get paid for selling issues? There are several ways:

You can use Apple's in-app purchase feature. Your customer chooses to purchase each issue individually. A single in-app purchase entry can accommodate all issues of a particular type; for example, you might have one in-app purchase for regular issues, plus a second in-app purchase for special issues.

You can use Apple's subscriptions purchase feature. Your customer purchases a subscription, and then they can download each issue as it becomes available without having to make another purchase. When the subscription runs out, it renews automatically according to Apple's subscription rules.

You can embed the issue in the app, and then sell the app.

If you build your own app with the App Studio Framework, you can integrate with your own e-commerce system for subscriptions (subject to approval by Apple).

When your customer purchases an app or an issue, the proceeds for the sale are deposited in your account by Apple.

How do you assign a price to each issue? You do this by creating products. A product associates a particular issue type with a particular Apple in-app purchase or a particular Apple subscription. When your customer purchases an issue, the Publishing Portal looks at that issue's issue type, then gets the subscription or in-app purchase for that issue type and sends it to the app.

You create and manage your App Studio apps and contents using the Quark App Studio Publishing Portal (http://appstudio.quark.com). With this Web application:

You can create a title or collection, along with the list of issue types it supports.

For each issue type in a title or collection, you can create a product that links the issue type to an Apple in-app purchase or subscription.

For each individual issue, you can specify the date when it should become available and, optionally, the date after which it should no longer be available for sale. (Issues downloaded before the end-of-availability date remain on the customers' devices even after the end-of-availability date, but can no longer be downloaded.)

You can create an app specification, which associates a particular App Studio app with particular products.

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The relationships you can set up on the Quark App Studio Publishing Portal

When your customer launches your App Studio app, the app asks the Publishing Portal for the products the app is associated with. The Publishing Portal then uses the issue type to retrieve a list of specific issues, along with their metadata and pricing info. Your customer can browse information about each individual issue or subscription, including preview pictures, headlines, a description, and a graphic summary. When the customer decides to buy the issue, they simply tap a Buy button, makes the purchase through the Apple App Store, and then downloads and reads the issue.

Understanding App Studio Factory

App Studio Factory is a Mac OS desktop application that you can use to create App Studio apps. No programming is required; you simply choose an app template from a selection of app templates, then customize that app template to make it your own.

An app template lets you create an App Studio app with a particular set of abilities. There are several types of app templates, including the following:

With an embedded issue template, you can create an app that includes a single issue embedded right in the app. Customers who buy this app get the issue automatically, and cannot buy other issues. Embedded issue templates are useful when you want to sell a single publication as an app.

With a kiosk template, your customers can browse a selection of issues that are associated with a particular tile or collection (or, with some kiosk templates, a particular set of titles or collections). When they find one they want, they can purchase it using Apple's in-app purchase or subscription feature. Kiosk templates are best suited for magazine titles.

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With a bookstore template, a customer can browse the issues available in one or more collections. Bookstore templates are best suited for book collections.

When you launch App Studio Factory, you can select the app template you want. Once you have selected an app template, you can customize it in a variety of ways, inserting your own text and graphics with the App Studio Factory user interface. When you're done, you can test the app in the iOS Simulator on a Mac OS computer by simply clicking the

Export to Simulator button.

If you decide you're happy with the app template you've chosen, and you want to submit the app you've built with it to the Apple app store, you must purchase a license for the type of app template you've used at the Quark store (http://shop.quark.com) or through a Quark authorized reseller. (For more information, see "Purchasing an App Studio app template license.")

Understanding guided reading

Guided reading mode is a feature available in layout view. Guided reading mode lets end users easily read an article from beginning to end in layout view.

To enter guided reading mode while viewing an issue on the iPad, zoom in on the article until it fills the screen. When the Guided Reading button displays, tap it to enter guided reading mode. In this mode, the portion of an article you're reading automatically scales to fill the screen, and you can navigate forward and backward in the article by tapping the left and right edges of the screen, respectively.

In Print layouts, App Studio automatically enables guided reading mode for every reflow article you create. The order of the various parts of a story is determined by the order of the components in that story's reflow article. For more information about reflow articles, see "Creating reflow articles" in A Guide to QuarkXPress.

Guided reading works only in AVE-Doc issues. You can create AVE-Doc issues only from Print layouts.

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CREATING AN APP STUDIO ISSUE

Creating an App Studio issue

The topics below explain how to create an App Studio issue and add interactivity to it.

Creating an App Studio issue for AVE-Mag

You can export an AVE-Mag issue from a Print layout, but to take full advantage of the features available for this format, you must create an App Studio layout. To create an App Studio layout for AVE-Mag export, choose File > New Project and select App Studio from the Layout Type drop-down menu.

New Project dialog box for an App Studio layout

To position the margin guides, enter values in the Margin Guides fields.

The default top margin value provides enough space for the AVE reader app's navigation bar to display.

To specify which devices and orientations you want to support, check Vertical and/or

Horizontal for those devices in the Layout Members list.

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When you click OK, QuarkXPress creates a project with a layout family that contains layouts for each device/orientation combination you checked. For more information, see "Understanding layout families."

QuarkXPress displays the new project in a split view, so that you can work with multiple members of the layout family at the same time. For more information, see "Splitting a window" in A Guide to QuarkXPress.

You cannot export an App Studio layout in AVE-Doc format.

By default, all new App Studio layouts include an RGB version of black named Black (RGB). You should use this version of black instead of the default CMYK Black color to achieve the darkest black in the exported App Studio issue, especially for text.

Creating an App Studio issue for AVE-Doc

If you plan on exporting your issue in AVE-Doc format, you must create your issue as a Print layout. (For information about creating a Print layout, see "Working with Projects" in A Guide to QuarkXPress.)

If you are creating a new layout from scratch, you should create the print layout at the size of your target device. To view the sizes of some common devices, choose File > New Project, select App Studio from the Layout Type drop-down menu, and then look at the

Layout Members list. Once you have the size of your device, choose Print from the Layout Type drop-down menu and specify the layout's size in pixels (for example, 1028px by

768px).

If you are converting an existing Print layout for use as an issue, you can leave it at its existing size. When you export the layout, you can specify how the issue will display.

Adding interactivity to an App Studio issue

You can add a variety of types of interactivity to an App Studio issue, including slideshows, movies, buttons, sound, and HTML with the App Studio palette (Window menu).

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App Studio palette (top area)

This palette works a little bit differently from other palettes. Before you can interact with this palette, you must activate it by clicking it. So, for example, to click a button in this palette, you would click the palette once to activate it, then click the button.

This palette includes two areas. The top area lets you work with features. The bottom area,

List of Interactive Items, lets you view a list of the items in the current layout that have mobile app interactivity applied to them. If you click an interactive item in the this list, it becomes selected and the active view scrolls to it so you can edit it.

App Studio palette with List of Interactive Items area expanded

Once you apply interactivity to a picture box, the application adds an icon to the box to show what kind of interactivity it has. To view these icons, make sure View > Visual Indicators is checked. The icons are as follows:

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: Picture

: Slideshow

: Movie

: Audio

: Button

: HTML page

: Scrollable layout

: Marker

The App Studio palette includes a number of file selection controls. If you are logged into Quark Publishing System (QPS), you can choose whether to select a file from the file system or from QPS. If you choose QPS from such a button, the Asset Picker dialog box lets you choose a QPS asset.

Quark Publishing System is a dynamic publishing platform that provides a broad range of functionality to streamline and automate your publishing process. For information about using App Studio with QPS, see A Guide to QPS. For general information about QPS, visit http://www.quark.com.

Adding an interactive picture to an App Studio issue

An interactive picture initially displays in a box, but takes over the entire screen when double-tapped. App Studio supports interactive pictures in PNG, JPEG, GIF, TIFF, and EPS formats. To add an interactive picture to an App Studio issue:

1 Display the App Studio palette (Window menu).

2 Select the box you want to contain the picture.

3 In the App Studio palette, click Picture.

4Enter an internal name for the picture in the Item's Name field. This name displays in the List of Interactive Items area in the bottom of the App Studio palette. (This step is optional.)

5Enter a unique value in the Statistical identifier field. In the future, this value may be used to track user behavior. (This step is optional.)

6To display the picture in full-screen mode, check Enable fullscreen. When a user views the picture, he or she can dismiss it by tapping it.

7To display a background when the aspect ration of the picture does not match the aspect ratio of the display area, choose a color with the Cell Background Color control.

8To change the opacity of the background color, specify a percentage with the Alpha control. (100% = 100% opaque.)

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9To specify the picture to display, click the Picture tab, then click File and choose a picture file. Use the cropping rectangle and slider to determine how the picture displays in the box.

10 To add pan-and-zoom effects to the picture, click the Pan & Zoom Effect tab.

Check Animate Pan & Zoom Effect to turn this feature on.

Use the Delay field to specify the delay before panning and zooming begins.

Use the Duration field to specify the duration of the panning and zooming.

Use the Amplitude drop-down menu to specify a maximum variation (as a percentage) of the original picture size.

11To trigger an action when the user taps the picture, click the Actions tab. (For more information, see "Working with interactivity actions.")

You can add multiple actions to one picture.

12To display a caption for the picture, click the Caption tab and enter a caption in the field. The caption displays at the bottom of the picture.

Check Show Caption to display the caption on the box.

Check Show Caption in Fullscreen Mode to display the caption in fullscreen mode.

13 To finish configuring the picture, click a different object or a blank part of the layout.

If you import a static picture into the picture box using File > Import, the static picture will be obscured by the interactive picture in full-page view. Only the static picture will display in thumbnail views of the page.

Adding a picture slideshow to an App Studio issue

App Studio supports picture files in PNG, JPEG, GIF, TIFF, and EPS formats. To add a slideshow of picture files to an App Studio issue:

1 Display the App Studio palette (Window menu).

2 Select the box you want to contain the slideshow.

3In the App Studio palette, click Slideshow. The Slideshow Type controls display in the palette.

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Slideshow options

4To create a slide show without thumbnail previews, click Simple Slideshow. To create a slideshow with thumbnail previews, click Slideshow With Thumbnails, then specify the number and placement of the thumbnail boxes. You can move the thumbnail boxes if you want.

5 Click Next. The Slideshow Source controls display in the App Studio palette.

Slideshow Source controls

6Click Image Files, then click Create the Slideshow. The Contents tab of the next screen displays.

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Contents tab

7Enter a name for the slideshow in the Item Name field. This name displays in the List of Interactive Items area in the bottom of the App Studio palette.

8Enter a unique value in the Statistical identifier field. In the future, this value may be used to track user behavior.

9To display the slideshow in full-screen mode, check Enable fullscreen. When a user taps the slideshow twice, it displays in full-screen mode. The user can then dismiss it by tapping it.

10To allow the user to scroll through the pictures in the slideshow by swiping, check Enable scrolling. If you do not check this option, you must set up a Change Content Index action to switch between the pictures in the slide show. For more information, see "Working with interactivity actions."

11To show a page control when the slideshow displays, check Show Page Control.

12To display a solid color in areas of the slideshow that are not occupied by a picture, check

Use Background In Layout, then use the Cell Background Control to specify a color and the Alpha control to set the color's transparency.

The Opacity value applies only to the background. The slide images always display 100%

opaque.

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13To add a picture to the slideshow, choose File (for a file in the file system) or QPS (for a file in QPS) from the button at the bottom of the list on the left, then choose a file. You can change the order of pictures in a slideshow by dragging and dropping them.

To delete a picture, select it and click the minus button (-).

14To set the thumbnail crop for a slide, select it in the list on the left and click the Crop tab. Use the slider at the bottom to resize the image, then drag out a cropping rectangle from upper-left to lower-right.

15To add a caption for a slide, select it in the list on the left and click the Caption tab. Enter a caption in the field that displays in that tab.

Check Show Caption to display the caption on the box.

Check Show Caption in Fullscreen Mode to display the caption in fullscreen mode.

16To trigger an action when the end user swipes or taps on a slide, select the slide in the list on the left and click the Actions tab.

To add an action when a user swipes on a slide, choose an action from the Add Scroll Actions drop-down menu, then click Create.

To add an action when a user taps on a slide, choose an action from the Add Tap Actions drop-down menu, then click Create.

For more information, see "Working with interactivity actions."

You can add multiple actions for each gesture to the same slide.

17 To control the playback of the slideshow, click the Slideshow tab.

To enable animation, check Enable Animation.

Use the Transition Duration (ms) field to specify the transition duration in seconds.

Use the Image Duration (ms) field to specify the image display duration in seconds.

Use the Effect drop-down menu to specify the type of transition.

18 To add pan-and-zoom effects to the slideshow, click the Pan & Zoom Effect tab.

Check Animate Pan & Zoom Effect to turn this feature on.

Use the Delay (ms) field to specify the delay before panning and zooming begins.

Use the Duration (ms) field to specify the duration of the panning and zooming.

Use the Amplitude drop-down menu to specify a maximum variation (as a percentage) of the original picture size.

19 To finish configuring the slideshow, click a different object or a blank part of the layout.

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Adding a layout slideshow to an App Studio issue

A layout slideshow is a slideshow that displays the pages of a different layout in the project. This allows you to design each slide of a slideshow in QuarkXPress.

App Studio interactivity in a layout slideshow does not work when the slideshow preview displays, but does work when the user views the slideshow in full-screen mode.

To add a layout slideshow to an App Studio issue:

1 Display the App Studio palette (Window menu).

2 Select the box you want to contain the slideshow.

3In the App Studio palette, click Slideshow. The Slideshow Type controls display in the palette.

Slideshow options

4To create a slide show without thumbnail previews, click Simple Slideshow. To create a slideshow with thumbnail previews, click Slideshow With Thumbnails, then specify the number and placement of the thumbnail boxes. You can move the thumbnail boxes if you want.

If you create a layout to go with the slideshow, the application will automatically create the number of pages you specify in the Number field.

5 Click Next. The Slideshow Source controls display in the App Studio palette.

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Slideshow Source controls

6 Click QuarkXPress Layout.

7If you want to create a new layout to serve as the layout slideshow, click Create Layout, and then do the following:

Enter a name for the layout in the Name field.

Enter a width and height in the Width and Height fields. If you want the slideshow to fill the screen, the aspect ratio of the layout should match the aspect ratio of the target device. By default, a layout created in this way is the same size as the main layout, so that the layout slideshow is suitable for viewing in full-screen mode.

If you want to use an existing layout in the active project as the scrollable layout, click

Link Layout and choose that layout's name from the drop-down menu. (At display, the layout is scaled to fit in the box.)

8 Click Create the Slideshow. The next screen displays.

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Contents screen

9Enter an internal name for the picture in the Item Name field. This name displays in the

List of Interactive Items area in the bottom of the App Studio palette. (This step is optional.)

10Enter a unique value in the Statistical identifier field. In the future, this value may be used to track user behavior. (This step is optional.)

11To display the slideshow in full-screen mode, check Enable Fullscreen. When a user views the slideshow, he or she can dismiss it by tapping it.

12To enable App Studio interactivity in the layout, check Interactive Content. If you don't check this box, App Studio interactivity will not work in the layout slideshow, but the slides may display more quickly.

13To allow the user to scroll through the pictures in the slideshow by swiping, check Enable Scrolling. If you do not check this option, you must set up a Change Content Index action to switch between the pictures in the slide show. For more information, see "Working with interactivity actions."

14To show a page control when the slideshow displays, check Show Page Control.

15To display a solid color in areas of the slideshow that are not occupied by a picture, check

Use Background In Layout, then use the Cell Background Control to specify a color and the Alpha control to set the color's transparency.

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