Pentax OPTIO E50 Information Manual

Embargo

Embargo:

EmbargoEmbargo





PENTAX Optio E50 — An entry class, user-friendly compact digital camera,



: January 24, 2008

January 24, 2008

: :

January 24, 2008January 24, 2008

featuring various improvements in performance,

convenient for photography

PENTAX Corporation is pleased to announce the new PENTAX Optio E50, an
entry-class compact digital camera that can be operated easily, enabling even
first-time users to take photographs readily, with improved various capabilities
such as shake reduction, face recognition, and battery life.

Main Features:

1. “Face Recognition AF & AE” for simple and convenient photography of

portrait

*1

The Optio E50 is equipped with the “Face Recognition AF&AE” function

that
enables to take a photograph of portrait easily and beautifully. This is a convenient
function that automatically detects faces and adjusts the focus, and set the optimum
exposure, regardless of where people are located on the screen. So, the faces do not
become dark even when taking a photograph against the backlight. A maximum of
10 people can be recognized at once.

*1

:Available when the photography mode is "Auto Picture", "Program", "Portrait", and "Kids" and camera is

directed to the people from the front



2. Digital SR (Shake Reduction)

A mode that reduces camera shakes and blurring of the subject when
photographing still images. The sensitivity is adjusted automatically, to as high as
the high sensitivity of ISO 1600, to match the brightness of the subjects. This
enables for photography with fast shutter speeds, and images with less blurs can be
obtained.

3. Supports easily-available AA batteries

As the Optio E50 supports AA batteries, it is possible to easily obtain batteries
even when the user is away from home, allowing for worry-free photography. In
addition, the battery life has been improved through further power saving and

*2

approximately 250 photographs

*2

：Based on measurement conditions conforming to CIPA specifications

can be taken when using alkaline batteries.

4. Auto Picture mode automatically determines the best setting for shooting

conditions

The Auto picture mode lets the camera automatically determines the shooting
conditions for Landscape, Portrait, Night Scene, and Normal modes and chooses
the optimum settings for each subjects. This PENTAX original function makes
photography a lot easier for users since it eliminates the necessity of making a
number of individual settings.



5. Equipped with the Green mode for automated setup

The Optio E50 comes with the Green mode, which automates the camera setup
when shooting still image that allows even complete digital-camera beginners to
enjoy picture-taking effortlessly. A single button press automatically sets the
exposure, sensitivity, white balance, and other parameters according to the
shooting conditions. This function is useful when asking someone else to take your
picture or when you are simply lost track of the camera settings.

6. High quality images

Although the Optio E50 is an entry-class camera, high quality images, where
detailed parts are clear even when pictures are stretched out, can be obtained. This
is due to the camera’s high pixel count of 8.1 effective megapixels, new image
processing engine with increased processing performance, and high-performance
PENTAX lens.

7. 3X optical zoom and 4X digital zoom for a maximum of about 12X

magnification

The Optio E50 features a 3X optical zoom lens with a focal range covering angles
of view equivalent to those of a 37.5-112.5mm lens in 35 mm format, which is
ideal for a broad spectrum of subjects from landscapes, through sightseeing
photographs, to portraits. Such zooming power can also be combined with 4X
digital zoom to achieve a total of about 12X zoom capability.

8. Other features

1) Panorama mode for composing photographs into one panoramic picture

2) Large and easily viewable 2.4-inch monitor, with approximately 110,000
dots

3) Recording movies at sizes up to 640 x 480 pixels with images quality
rivaling camcorders

4) Date imprint function for easy image categorizing

5) Full-flat design, when power is off, realizes convenient and great portability

6) 16-frame continuous shooting that enables for 16 images (640 x 480
pixels/image) to be shot continuously and recorded in 2 seconds

7) Approximately 10MB of built-in memory allows internal image storage even
when the memory card is full

8) Frame composite function allows you to add a decorative frame around the
image when shooting

9) FotoNation’s red-eye compensation function for flash shots

10) Includes the ACDSee for PENTAX 3.0 viewer/image management

software that supports Windows Vista

11) Support PictBridge, DPOF functions, Eixf Print, and PRINT Image

Matching III

◆

PENTAX and Optio are trademarks of PENTAX Corporation

◆

This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers
and software help photographers to produce images more faithful to their intentions. Some functions are not
available on printers that are not PRINT Image Matching III compliant

◆

All other brands or product names are trademarks or registered trademarks of their respective companies

◆

Design and specifications are subject to change without notice

TM



2