Brookstone
– Asian Retailers
– Back Care Stores
– Electronics Stores
– Home Furniture
– Catalogue/premium/other
–Costco
•Demographic of User
– Half Men, Half Women
– Half with a back problem, half who want to
unwind
2
The Human Body
The Human Body
•500 muscles
•200 bones
•7 miles of nerve fiber
•60,000 miles of blood vessels
•More than 1,600 gallons of blood is
pumped by the human heart daily
•500,000 touch receptors
•350 Acupoints
– 90 in your back and neck
4
Ki-Life Energy
The Energy in the Acupoint
Traditional Chinese
Medicine believes that
Ki Life Energy is a
vital life force that
circulates throughout
the entire body. Ki is
manifested both as
Yin and Yang.
Water
Wood
Fire
Metal
Earth
Tsubo
Meridians
Ki makes up the universe in the form of five
elements: wood, fire, earth, metal and water.
These five elements also represent our bodily
constitution as human beings, making us one with
the universe.
Ki-Life Energy, flows into our bodies, up from the
earth in its Yin form and down from the heavens
in its Yang form. The energy channels in our
bodies through which it moves are called
“meridians.”
The effort to affect energy flow in the Meridians
is centered on particular points along these
Meridians which have been found to be especially
effective. These are known as acupoints or Tsubo
points. Western medicine has confirmed the
existence of these acupoints as areas where the
body’s electricity flows more freely.
Half-back diagram
At times the Ki in these acupoints can become
blocked or trapped. Through the special healing,
the Ki can be freed and balanced.
5
Acupoints
Tsubo or acupoints are places where Ki accumulates on the
meridians like pools in a stream. The tsubo are numbered according
to their position on the meridian.
Modern scientific investigation has shown that the acupoints are
often situated at places where there are particular physical features;
for example, around joints, in the depressions between muscles, or
where nerves run close to the skin’s surface. The electrical
resistance of the skin at these points can be measured using
electronic equipment and has been demonstrated to be lower than
elsewhere on the body’s surface.
Each acupoint has specific properties or actions. These may include
reducing pain, moving Ki in specific directions, calming the mind,
heating or cooling the body, or balancing the Elements.
There are some 350 tsubo points scattered all over the human body.
The majority of these are located on your neck and back. Stiffness or
pain at an acupoint indicates some problem with the organ related to
that specific acupoint. Stimulating the point can help relieve muscular
stiffness and help improve circulation of the blood and other body
fluids as well as improve waste removal.
Organ function is improved as well as
beneficial effects on the hormonal
and nervous systems.
The benefits help alleviate
fatigue and promote
good health.
Pressure applied
at a right-angle
reaches the
bottom of the
acupoint
Acupoints
6
Massage
The Benefits of Massage
Enhances General Health
•Enhances General Health
•Promotes well nourished and healthy
skin
•Improves circulation of blood and lymph
•Relaxes muscles and improves joint
mobility
•Encourages general relaxation
•Improves immune system functioning
•Improves energy flow
Alleviates Problem
Conditions
•General muscular tension
and aches
•Tension headaches
•Muscular back pain
•Poor circulation
•Stress and anxiety
Combats Negative Effect of
Aging
•Enhances tissue elasticity and
joint flexibility
•Improves blood and lymph
circulation
•Promotes healthy and vibrant
skin
•Improves immune system
functioning
•Relieves muscle aches and
stiffness
Relieves Effects of Stress
•Triggers relaxation response
•Relaxes tense muscles
•Reduces anxiety levels
•Normalizes blocked energy
flow
•Restores a calm mind and
well-being
Supports Fitness or Sports
Program
•Relieves tired and sore muscles
•Helps improve flexibility
•Relaxes tight muscles
•Speeds recovery from strenuous
exertion
•Reduces anxiety of athletic
competition
Compliments Other Health
Care
•Physical and Occupational
Therapy
•Post-surgical patients
•Medical patients
•Chiropractic
•Psychotherapy
Source: Basic Kneads Massage
8
Acupoints on the Human Body
Shiatsu
The Japanese used the principles of
Traditional Chinese Medicine, with practices
similar to acupuncture and developed
Shiatsu. Shiatsu is a Japanese word, “shi”
meaning finger, and “atsu” meaning pressure.
The art of Shiatsu uses a rhythmical motion to
work on the flow of Ki that circulates through
the body in meridians.
There are 12 Meridians on the human body
and over 350 acupoints points. Approximately
90 of these points are located on your neck
and back. In describing location of these
Meridians and acupoints, the term “cun” is
used.
One cun is approximately the width of a
thumb
9
Swedish
The term “Swedish Massage” is
used to describe a variety of
techniques designed to relax
muscles by applying pressure to
them with a variety of strokes.
“Effleurage” is the most popular
type, which is a long gliding
stroke, usually with the palm.
“Petrissage” is a kneading
movement of the hands. Swedish
massage also uses circular palm
motions, quick vibration of the
body, and elements of tapping
and stretching.
Compared to other massage
styles, Swedish is more gentle
than Shiatsu, but like other
massage styles Swedish is both
relaxing and invigorating, and
benefits circulation.
10
Stretching the spine can
help to relieve pressure on
the intervertebral discs and
to retain the normal Sshaped curve of the spine.
To stretch the spine and
relieve the pressure,
Panasonic Massage
Lounger has a Rolling
Massage function.
The Panasonic Massage
Lounger follows the natural
S-curve of the spine with its
ergonomically designed
track for a more natural,
comfortable massage.
Rolling
The structure of the human body forces a constant
heavy load upon the shoulders and lower back. Lack of
exercise, sedentary work and poor posture increasingly
lead to intervertebral disc conditions.
The “S” shaped curve is
more prominent on the
upper portion of the
massage track (closer to
the neck and upper back.)
This allows the rollers to
press down “from the top”
and not directly from the
back to push blood down
to the heart and increase
blood flow.
Panasonic’s 30”massage
travel length assures
vertebrae stretching from
your neck to your lower
back.
11
Kneading
Press
Shiatsu massage uses three intricate movements, pressure is applied
gently to an acupoint, it is held, and then suddenly released. This
massage technique is both relaxing and invigorating simultaneously.
Only Panasonic uses patented gear technology to develop the kneading
function of the massage program. The finger movement of professional
masseurs was analyzed to duplicate the movement.
Our massage loungers use upward and downward kneading to push the
blood to the heart for better circulation.
Curve produced
by professional
masseur
HoldRelease
Curve produced
by Panasonic
Massage
Lounger
Our massage heads are like a
professional masseur’s thumbs,
soft to the touch but firm when at
work. That’s why they can be
gentle to the skin and yet be so
effective.
12
Tapping
Poor circulation can lead to muscles with insufficient oxygen and nutrients,
and exhausted nutrients not being replaced. This gives rise to tension and
pain commonly known as stiff shoulders or neck pain. Muscle tension is
also a common cause of headaches. Without treatment, the tense muscles
harden and the tension spreads while generating pain in the surrounding
areas.
Tapping improves the blood circulation of muscles and dissipates stiffness.
Improved blood circulation leads to higher body temperature and better
movement of oxygen and nutrients throughout the body as well as the
removal of body wastes.
Panasonic offers a tapping massage that uses a percussion technique of
500 beats per minute to effectively work out the tension in the muscles.
The invigorating feeling after a tapping massage is an indication of
heightened energy flow throughout the body.
Thermovision Study
Before Use
*The red areas indicate higher temperature due to
improved circulation.
After Use
Blood
circulation has
clearly
improved after
a massage
13
The Making Of
The Real Pro Ultra
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