NEC PA272W Protocol Document
Case Study
NEC displays help Jim Jordan Photography & White
Cross Productions portray a superior image
the right mood, to show o people and/or products at
Quick Facts
their absolute best.
Facility: Jim Jordan Photography /
White Cross Productions
Location: Los Angeles, CA / New York City
Contact: jimjordanphotography.com, whitecrossproductions.com,
facebook.com/jimjordanphoto, whitecrossproductions.tumblr.com,
instagram.com/jimjordanphoto,
instagram.com/whitecrossproductions
Challenge: Ensure color accuracy between
monitors and through to printed page
for some of the most recognizable
faces in the world
Solution: 27-inch NEC MultiSync PA272W
Date: Summer 2013
When you first hear Jim Jordan’s life story, it sounds
like one that would take place in front of the cameras in
Hollywood rather than behind one. A surfer and skater in
his youth, the California native is now one of the world’s
most renowned and sought-after celebrity and fashion
photographers.
His work has graced the pages (and covers) of
trend-setting magazines such as Elle, Vogue,
Marie Claire and Vanity Fair. He has created
memorable ads and catalogs for J. Crew, Levi,
Straus & Co., De Beers and many more. And the
celebrities!
A big part of the reason these well-known faces put their
trust in Jordan is his commitment to getting every detail
just so. Which makes sense given his beginnings in the
business.
Jordan started in high school as a model scout, bringing
fresh new faces to the attention of various modeling
agencies. He introduced prospective models to Greg
Glassman, a neighbor who operated a photo studio and
who would go on to found the CrossFit exercise empire.
Jordan would do the hair and makeup, and Glassman,
would shoot the photos.
His experience there led to a 15-year career doing hair
and makeup on shoots with well-known photographers
such as Herb Ritts, Helmut Newton and Peter Lindbergh.
Jordan worked with the likes of Cindy Crawford, Elizabeth
Taylor, Sophia Lauren and Farrah Fawcett.
During this time, he indulged his own interest in
photography, sparked by the gift of his first camera
Jordan has captured the images (figuratively
as well as literally) of A-listers from Charlize
Theron to Leonardo Dicaprio, Jessica Alba,
Drew Barrymore, Mila Kunis and many others.
Whether in his studios in Los Angeles and New
York or an exotic, tough-to-get-to location in
the farthest reaches of the world, his clients
trust him to create just the right shot, with just
from Glassman. Jordan took shots between the ocial
photography sessions, impressing his actor and
supermodel subjects who encouraged him to find an
agent to help him get work as a photographer. They
also recommended his photographic prowess to the
companies that were hiring him to art direct the shoots.
Jordan’s first big break came when J. Crew hired him
to shoot a catalog. Success there led to meeting more
people, leading to more shoots and helping him build the
business to where it is today.
Jim Jordan Photography employs seven full-time
employees in Los Angeles and four in New York. In
recent years the company has added commercial and
or how a brand will be portrayed to its customers, a lot
rides on the final outcome. Jordan and his team take
great care throughout the process and use the best
equipment for the results they want to achieve.
The Challenge
Getting an image just right in the demanding world of
celebrity and fashion photography is a painstaking eort.
It starts with using high-quality cameras, such as the
Leica S system that is used for all studio shoots and as the
Canon EOS 1DX for location and other shoots. Jim only
trusts Lexar memory cards to capture his images. The
images then go through extensive retouching, editing and
refinement using Wacom Intuos5 tablets on Apple Mac Pro
workstations with multiple graphics cards. All of the files
multimedia creation to its portfolio, helping individuals
and companies create unique, cutting-edge brand
images. A separate company, White Cross Productions,
provides talent management for actors, directors, makeup
artists and others.
One of the biggest reasons Jim Jordan Photography
has been so successful is the trust Jordan and his team
earned from the people with whom they work. Whether
it’s how an actor or actress will look on a magazine cover
are stored on Seagate hard drives in a sophisticated RAID
system.
“A lot of work goes into every still image as well as every
frame of a multimedia production,” Jordan says. “Color
correction and calibration using the Spectra View II system
is a big part of what we do. A subtle dierence in hues can
have a profound eect on the finished image. Celebrities
and supermodels are very protective of how they look in a
photo shoot or commercial because their faces and bodies
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