Mitsubishi MONTERO, PAJERO PRODUCT REFERENCE MANUAL
The All-new
Product Reference Manual
General Export / GCC Market
CONFIDENTIAL
For Internal Use Only
Introduction and Contents
The new PAJERO/MONTERO has evolved to meet the needs of the
growing SUV market.
This Product Reference Manual provides valuable data and
information about the new PAJERO/MONTERO and its competitors, as
well as sales tips and marketing information. With our sales teams
continuing their hard work and outstanding efforts, we are confident
that the new PAJERO/MONTERO will be a success in your country.
Marketing Summary
Product Overview
Marketing Summary-------------------Product Overview-----------------------
Product Concept
Model Lineup
Design
Packaging
Performance
Utility
Safety
Competitors’ Comparison--------------Q&A----------------------------------------
3-4
5-23
25
26
01 02
Off - road SUV market
Pajero/Montero total sales figures
(000 units)
Over 2.5 million vehicles sold
in over 170 countries
Since the first-generation Pajero / Montero was launched in 1982, over 2.5 million
vehicles have been sold in over 170 countries worldwide. Pajero / Montero has solidifed
its role beyond a doubt as Mitsubishi Motors’ flagship SUV.
Overall SUV Demand in UAE Market
New Pajero/Montero Positioning in Performance
Off Road
RANGE ROVER
VW Touareg
BMW X5
On Road
NATIVA
PAJERO
Prado
P'finder
New PAJERO
Discovery
M-class
The new Pajero / Montero is an all-round SUV offering high-performance on- and
off-road driving. Its primary competitors are the Toyota Prado, Land Rover
Discovery and Nissan Pathfinder.
Luxury
BMW X5
M-class
VW Touareg
P'finder
NATIVA
Traditional T rue Off-roader
RANGE ROVER
New PAJERO
Discovery
Prado
PAJERO
35000
30000
25000
20000
15000
10000
5000
0
Segment Demand
03 04 05 0602
Small Middle Upper Mid Large
UAE Market share by manufacturer
06CY(Jan-Oct)
MRV
13%
3%
Prado
36%
Prado
Pajero
Murano
Pathfinder
MRV
Murano
16%
Pathfinder
Pajero
32%
Sales of SUVs have been growing
steadily each year. Pajero / Montero
currently occupies the expanding
upper-mid class of this market.
Note: This market is used here as an example, for
your own market, please use the appropriate
local data.
Toyota Prado is currently the leader in
this market, with Pajero / Montero in
second. The new Pajero / Montero,
however, is expected to take the
market share away from Toyota.
Note: This market is used here as an example, for
your own market, please use the appropriate
local data.
Target User Profile
Looking at owners of previous-generation Pajeros, upper-mid SUV owners and
people who have expressed an interest in buying a Pajero:
- Married males in their late 30’s-50’s, management-level or self-employed.
- Enjoy off-roading and other outdoor activities
- Have a great deal of freedom in their lives, and enjoy being on their own.
03 04
Product Concept
World Standard
for
Performance
Class-leading
Quality
The sales points of the new P ajer o/Montero are enhanced
on/off-r oad capabilities, durability and reliability, and luxury level q uality.
Three main ideas behind the new P ajero / Montero:
The genuine
all-rounder
forged by a world
of experience
World Standard
Durability and
Reliability
Class-leading
Quality
World Standard
for
Performance
World Standard
Durability and
Reliability
Pajero / Montero’s signature cat’s-eye
headlamps
Garnish for the license plate and built-in
spare tire
Approach and turn lamps
High-contrast meters and LED illumination
Rockford Acoustic Design Premium Sound
System with 12 speakers and 5.1-channel
surround sound system
More powerful 3.8-liter MIVEC engine
4-wheel independent suspension and
front midship layout
SS4 II, AS TC, and rear differential lock, for
better traction and road handling
Larger 18-inch tires (GCC only) and 17-inch
4-pot disc brakes (5-Door 3.2-liter and 3.8liter models only)
Monocoque construction with built-in
ladder-frame, highly rigid body
Dual-stage front airbags, plus side and
curtain airbags.
A history of the Pajero / Montero Concept
First generation (1982-1990) Second generation (1991-99) Third generation (2000-06)
A fusion of jeep and passenger car This model added several refinements to
the first generation design
05 06
This generation introduced the Pajero /
Montero as a high-end passenger vehicle
Model line-up
GLS Package (Option @29)
General Export / GCC
For the new Pajero/Montero (5-Door and 3-Door), the GLS
grade is now available as option package for the GLX model.
Be sure to emphasize to customers the advantages the
package items offer.
General Export / GCC
Model line-up
General Export / GCC
General Export
5-Door
Engine
3.8-liter 24-valve V6
MIVEC (6G75)
3.0-liter 24-valve V6
ECI-MULTI (6G72)
3.2-liter intercooled
turbocharged DI-DC
(4M41)
2.8-liter intercooled
turbocharged Diesel
(4M40)
3-Door
Engine
3.8-liter 24-valve V6
MIVEC (6G75)
2.8-liter intercooled
turbocharged Diesel
(4M40)
GLX
GLX
GL
GLX
GLX
GL
GLX
GLX
GL
Emission
EURO 4
R15-04
EURO 2
R15-04
EURO 2
R15-04
EURO 3
R15-04
Emission
EURO 4
R15-04
5 M/T
5 A/T
5 M/T
4 A/T
5 M/T
5 M/T
5 A/T
5 M/T
4 A/T
5 M/T
5 A/T
5 M/T
Price Class Transmission
(Opt.:GLS)
(Opt.:GLS)
(Opt.:GLS)
(Opt.:GLS)
Price Class Transmission
(Opt.:GLS)
(Opt.:GLS)
4WD
System
Super
Select
4WD II
4WD
System
Super
Select
4WD II
Seating
Capacity
7
9
7
9
Seating
Capacity
5
GLX
GL
GLX
GL
5-Door
3.8-liter 24-valve V6
MIVEC (6G75)
3.0-liter 24-valve V6
ECI-MULTI (6G72)
3.2-liter intercooled
turbocharged DI-DC
(4M41)
3-Door
3.8-liter 24-valve V6
MIVEC (6G75)
3.0-liter 24-valve V6
ECI-MULTI (6G72)
GCC
(Opt.:GLS)
(Opt.:GLS)
(Opt.:GLS)
(Opt.:GLS)
(Opt.:GLS)
Price
Class
GLX
GLX
GL
GLX
Price
Class
GLX
GL
GLX
EmissionEngine
EURO 4
EURO 2
EURO 3
EmissionEngine
EURO 4
EURO 2
Transmission
5 M/T
5 A/T
5 M/T
4 A/T
5 M/T
4 A/T
5 M/T
5 A/T
Transmission
5 A/T
4 A/T
4WD
System
Super
Select
4WD II
4WD
System
Super
Select
4WD II
GLX
Seating
Capacity
7
GL
9
7
GLX
Seating
Capacity
5
GL
07 08
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