2018 MAZDA CX-5
DRIVING MATTERS
®
We do not simply exist to make cars.
We strive to achieve something more.
To ignite moments
and improve each day through experiences
that awaken you,
move you,
stir your soul.
This is what drives us to push boundaries
and defy convention, every day.
It’s why we refined the rotary engine in 1967,
resurrected the roadster in 1989,
and reimagined how an automobile is developed,
piece by piece, in 2006.
Instead of simply redesigning a car,
we started from a blank sheet of paper
and built the ideal vehicle around
how it would make you feel.
Today, we stand more determined than ever,
with breathtaking designs
and revolutionary technologies like SKYACTIV
®
TECHNOLOGY and i-ACTIV AWD®.
Built to create an even deeper connection
between you and your Mazda.
An emotional bond, formed at first glance
and reinforced every time you get behind the wheel.
To us, this bond is everything.
And it inspires us every day,
to design better,
innovate more
and make each Mazda
smarter and safer than what came before.
Because we’ll never stop
making driving matter for you.
HIROSHIMA SPIRIT | Since 1920, Hiroshima, Japan has been
our source of unwavering courage, commitment and perseverance.
We have consistently found inspiration through this community,
a shared spirit that pushes us to rise above any challenge. Together,
we have achieved more than anyone could have imagined. We have
built a global company from the ground up. And we have defied
convention to develop innovations that others deemed impossible,
®
from the rotary engine to SKYACTIV
TECHNOLOGY and beyond.
Most of all, we have never strayed from our commitment to humanity.
Giving all of ourselves, using our hands to craft and make things
that matter, that have soul. You’ll feel this commitment every
time you get behind the wheel of a Mazda. It’s why our cars evoke
emotion and create a feeling unlike anything else.
DRIVING PERFECTION | Every Mazda we create begins
with a single intention. The desire to build a vehicle that
performs like an extension of you, the driver. To this end, we
are never satisfied with the status quo. So while the Mazda CX-5
has been honored all over the world, receiving an astounding
90 awards since its debut in 2013, there’s always room for
refinement. Now in its second generation, the CX-5 represents
years of this tireless obsession with driving perfection. In every
detail. From its exceptional driving dynamics to its ideal unity
of versatility, spaciousness and advanced technologies, the CX-5
connects you to the road to make every drive exhilarating.
THE HUMAN TOUCH | Capturing the feeling of motion, even at
a standstill. This is the essence of Mazda’s KODO: “Soul of Motion”
design language. To realize this vision, our designers and clay-
modeling artists adopt a harmonious creative process using human
touch to shape and develop the look of a vehicle during the clay
modeling stages. While computers are invaluable tools, we at Mazda
believe that exceptional design is achieved through touch. And feeling.
Allowing us to change the smallest crease or curve to express the
unique yet elegant surfaces and lines of the Mazda CX-5. This devotion
to the feel of handcrafted quality is how we strive to create cars that
are not only works of art, but through design, make driving better.
Mazda CX-5 Chief Designer, Shinichi Isayama
ONENESS | A vehicle transports you beyond your physical
capabilities. In its best form, it serves as a natural extension of
you, anticipating your needs and responding accordingly.
Like a horse to its rider. The Japanese call this feeling of
oneness Jinba Ittai. And it’s a concept that is deeply ingrained
within Mazda’s culture. You can see it expressed in every detail
of our vehicles; from the position of the steering wheel to the
placement of the gas pedal, the car becomes an extension
of you, acting precisely as it should. The throttle delivers a
satisfying response in any situation. The steering answers even
the most subtle nudge with purpose. Every dial, button and
knob throughout the cockpit is intuitively placed, allowing you
to focus on the road in every moment. Everything working in
harmony. This is what oneness means to us.
PURE BY DESIGN | The meticulous nature of the Japanese
tea ceremony is an art in performance. In its purest form,
the ritual awakens the soul, both physically and spiritually.
At the same time, it brings a deep inner peace and tranquility
by uniting mind and body. Through all five senses. The aroma of
the tea, the feel of the pottery’s glaze, the tea itself, the sound
of the water as it boils in the teapot, and the beauty of the
room. You’ll find this level of purposeful elegance in the design
of the Mazda CX-5 interior. Every gauge and knob is intuitively
placed within comfortable reach. The available leather seats
are soft and breathable. The color palettes are visually pleasing.
Cabin noises are subdued. Every detail is simple yet refined.
A PEACEFUL ESCAPE | The quiet serenity of the Japanese
Tea Room inspires the idea of your car as a sanctuary. With this
in mind, extraordinary effort was made to reduce cabin noise in
the current-generation Mazda CX-5. Sound-deadening materials
were incorporated to the floorboard, parts were redesigned to
reduce vibration, gaps were narrowed and sound-insulating glass
was used to prevent exterior noise from entering the cabin.