• Important operating
and maintenance
instructions included.
Congratulations!
Congratulations on selecting a SimpliFire Electric Fireplace, an elegant and clean alternative to wood & gas burning fi replaces.
The SimpliFire electric fi replace you have selected is designed to provide the utmost in safety, reliability, and effi ciency .
READ CAREFULLY BEFORE ATTEMPTING TO ASSEMBLE, INSTALL, OPERATE, OR MAINTAIN
THIS PRODUCT.
PROTECT YOURSELF AND OTHERS BY OBSERVING ALL SAFETY INFORMATION. FAILURE
TO COMPLY WITH INSTRUCTIONS COULD RESULT IN PERSONAL INJURY AND/OR
PROPERTY DAMAGE.
WARNING: To reduce risk of fi re, electrical shock, or personal injury, read all instructions
before using appliance.
• Read, understand and follow
these instructions for safe
installation and operation.
• Leave this manual with
party responsible for use
and operation.
DISCARD
Please contact your SimpliFire dealer or customer/technical support
(877-320-0730) with any questions or concerns.
For the location of your nearest SimpliFire dealer,
please visit www.hearthnhome.com.
Printed in China - Copyright 2014
SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
1
1
IMPORTANT INSTRUCTIONS
IMPORTANT SAFETY INSTRUCTIONS
WARNING! Risk of Fire! Risk of Burns!
Risk of Electrical Shock!
DO NOT:
• Install or operate damaged appliance
• Modify appliance
• Operate the appliance without fully assembling all
components
Hearth & Home Technologies Inc. disclaims any
responsibility for, and the warranty and agency listing
will be voided by the above actions.
When using electrical appliances, basic precautions should always be followed to reduce the risk of fi re, electric shock,
and injury to persons, including the following:
WARNING! DO NOT operate fi replace before read-
ing and understanding operating instructions. Failure
to operate fi replace according to operating instructions
could cause fi re or injury.
WARNING! Improper installation, adjustment, alteration, service or maintenance can cause injury or
property damage. Refer to owner’s information manual
provided with this heater.
NOTICE! This fi replace is not intended for use as a pri-
mary heat source and should not be factored as such in
residential heating calculations.
• Read all instructions before installing this appliance.
• This appliance is hot when in use. T o avoid burns, do not let
bare skin touch hot surfaces. Keep combustible materials
such as furniture, pillows, bedding, papers, clothes, etc. and
curtains at least 3 ft. (0.9 m) from the front of the appliance
and keep them away from the sides and rear
• Extreme caution is necessary when any appliance is used
by or near children or invalids and whenever the appliance
is left operating and unattended.
• Do not operate any appliance if it malfunctions. Disconnect
power at service panel and have appliance inspected by a
reputable electrician before reusing.
• Do not insert or allow foreign objects to enter any ventilation
or exhaust opening as this may cause an electric shock or
fi re, or damage the appliance.
• T o prevent a possible fi re, do not block appliance connection
fan air intakes or exhaust in any manner.
• A appliance has hot and arcing or sparking parts inside. Do
not use it in areas where gasoline, paint, or fl ammable vapors
or liquids are used or stored.
• Use this appliance only as described in this manual. Any
other use not recommended by the manufacturer may cause
fi re, electric shock, or injury to persons.
• Do not operate any appliance with a damaged cord or plug
or after the appliance malfunctions, has been dropped or
damaged in any manner. Return appliance to authorized
service facility for examination, electrical or mechanical
adjustment or repair.
• Do not use outdoors.
• The appliance is not intended for use in bathrooms, laundry
areas and similar indoor locations. Never locate appliance
where it may fall into a bathtub or water container.
• Do not run cord under carpeting. Do not cover cord with
throw rugs, runners, or the like. Arrange cord away from
traffi c areas and where it will not be tripped over. Do not
tightly coil cord.
• Always use properly grounded, fused and polarized outlets.
• Always use ground fault protection where required by
electrical code.
• To disconnect appliance, turn controls to “OFF” then remove
plug from outlet.
• Always disconnect power before performing any cleaning,
maintenance or relocation of the appliance.
• T o prevent a possible fi re, do not burn wood or other materials
in this appliance.
• To prevent electrical shock or fi re, always use a certifi ed
electrician should new circuits be required.
• When transporting or storing the appliance, keep in a dry
place free from excess vibration and store to avoid damage.
• Avoid use of an extension cord because an extension
cord may overheat and cause a fire. However if you
have to use an extension cord, the cord should be No.
14 AWG minimum size and rated to not less than 1875
watts.
SAVE THESE INSTRUCTIONS
2
SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
Safety Alert Key:
• WARNING! Indicates a hazardous situation which, if not avoided could result in death or serious injury.
• CAUTION! Indicates a hazardous situation which, if not avoided, could result in minor or moderate injury.
D. Service Parts List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
3
B. Warranty
SimpliFire™ WARRANTY
Hearth & Home Technologies, on behalf of its brand SimpliFire (”SimpliFire”), extends the following warranty
for electric fireplaces that were purchased from a SimpliFire authorized dealer.
WARRANTY COVERAGE:
SimpliFire warrants to the original owner of the SimpliFire fireplace, and to any transferee taking ownership of the SimpliFire fireplace within one year following the date of original purchase, that the SimpliFire fireplace will be free from defects
in materials and workmanship at the time of manufacture. If a SimpliFire fireplace is found to be defective in materials or
workmanship during the applicable warranty period, HHT will, at its option, repair or replace the SimpliFire fireplace.
SimpliFire, at its own discretion, may fully discharge all of its obligations under such warranties by replacing the product
itself or refunding the verified purchase price of the product itself. The maximum amount recoverable under this warranty
is limited to the purchase price of the product. This warranty is subject to conditions, exclusions and limitations as
described below.
WARRANTY PERIOD:
Warranty coverage begins on the date of original purchase. In the case of new home construction, warranty coverage
begins on the date of first occupancy of the dwelling or six months after the sale of the product by an independent,
authorized SimpliFire dealer/ distributor, whichever occurs earlier. The warranty shall commence no later than 24 months
following the date of product shipment from HHT, regardless of the installation or occupancy date.
WARRANTY CONDITIONS:
This warranty only covers SimpliFire fireplaces that are purchased through a SimpliFire authorized dealer or distributor. A
list of SimpliFire authorized dealers is available on the SimpliFire websites.
instructions, operating instructions, and listing agent identification label furnished with the appliance; (2) shipping or
improper handling; (3) improper operation, abuse, misuse, continued operation with damaged, corroded or failed
components, accident, or improperly/ incorrectly performed repairs; (4) environmental conditions (5) installation or use
of components not supplied with the appliance or any other components not expressly authorized and approved by
HHT; (6) modification of the appliance not expressly authorized and approved by HHT in writing; and/or (7) interruptions or fluctuations of electrical power supply to the appliance.
or implied, or in contract, tort or otherwise, shall be limited to replacement, repair, or refund, as specified above. In no
event will SimpliFire be liable for any incidental or consequential damages caused by defects in the appliance. Some
states do not allow exclusions or limitation of incidental or consequential damages, so these limitations may not apply
to you. This warranty gives you specific rights; you may also have other rights, which vary from state to state.
MODELS: SF-WMS38-BK
LABORATORY: CSA International
TYPE: Electric Air-Heaters Fixed and Location-Dedicated
Electric Room Heaters
STANDARD: UL 2021 (2nd Edition) CSA C22.2 No 46-M1988
NOTICE: This installation must conform with local codes.
NOT INTENDED FOR USE AS A PRIMAR Y HEAT SOURCE.
This appliance is tested and approved as either supplemental room heat or as a decorative appliance. It should not be
factored as primary heat in residential heating calculations.
B. Unpacking and Inspecting Appliance
WARNING! Risk of Damage or Personal Injury! DO
NOT use this Appliance if any part has been under water .
Immediately call a qualifi ed service technician to inspect
and to replace any part of the electrical system if necessary. Keep plastic wrapping away from children.
• Carefully remove the appliance and components from
the packaging. Discard packaging.
• Carefully inspect components for any damage,
• Reference parts list to verify all parts have been received.
• Read all the instructions before starting the installation.
Follow these instructions carefully during the installation
to ensure maximum safety and benefi t.
C. Model and Serial Number Information
The model and serial number information is located on
the rating plate. The rating plate is located on the left
side of the top surface of the appliance.
SF-WMS38-BK
Homeowner Reference Information
Model Name: ___________________________________________ Date purchased/installed: __________________
Serial Number: __________________________________________ Location on fi replace: _____________________
Dealership purchased from: _______________________________ Dealer Phone: __________________________
We recommend that you record the following pertinent
information about your fi replace.