FIAT 500 GOES BACK TO THE FUTURE
Exactly 50 years after the launch of the first edition of the Fiat 500 model, which was to become an icon of Italian motoring and
of an entire period of history, Fiat is accelerating back into the future. The first 500 had a very large number of owners, fans and
enthusiasts who promoted the car's image as a good, reliable and economical vehicle, which became an expression of a part
of their lives, the best part, evoking a carefree spirit and a lack of worries. The 500 is linked to these memories, to strong
friendships and first loves, it evokes images of a positive past which many would like to revive.
Dante Giacosa's 500 was launched on July 4, 1957, as a cycle of rebirth was closing after the devastation of war, and a period
of radical renewal of the company's product range was also coming to an end, opening the way for a cycle of successes in the
coming decade, a period that we can consider one of the brightest in the brand's one hundred year history. The parallel with
the new 500 is clear; it concludes the cycle of extraordinary rebirth of recent years, but thanks to its stylistic and technological
features, it also represents the spark of a lasting process of expansion. And this is where history starts again.
With the new 500, Fiat's goal has not been to design a car that 'looks like' a 500, but one that 'could be' the 500 again. The
new 500 respects the original concept in its shape and function, so that it can evoke all the emotions and memories that make
all 'icons' eternal.
‘The 500, the car of the people, by the people': this slogan sums up the philosophy behind the development of a project which,
in the best Fiat tradition, 'democratises' access to contents and technologies that have never been offered in this segment before.
It really is back to the future with the new Fiat 500. For more details visit www.fiat500.com.