CITROEN DS 3 Brochure

DS 3

IT’S ALL ABOUT PERSEVERANCE. YOU CAN HAVE A GREAT
IDEA BUT IF YOU DON’T FIGHT, IT WON’T GO ANYWHERE.

THIERRY METROZ
DESIGN DIRECTOR

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D S LIN E

3

EVERY LINE IS JUSTIFIED BY A FUNCTION.

MARK LLOYD
STYLING MANAGER

D N

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AD N

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D ESIGN

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AD ESIGN

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THOMAS D’HAUSSY
RANGE MANAGER

DESIGN

Sculpted owing forms reect DS 3’s
rened dynamic performance, yet we’ve
maintained a taught compactness in the
prole. We were keen to create elements
of genuine surprise within its design
character as well, clearly epitomised by the
dramatic shark n B pillar – like the design
as a whole, that shape is fast becoming
a bit of an icon.

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CHRISTOPHE POINLANE
COLOURS AND MATERIALS STYLIST

COMFORT

You become one with DS 3 when you get
in and drive. A big part of that process
is about true comfort – it’s in the high
quality materials that surround you and
that you touch, the layout of the controls,
the technology… there’s an engineered
renement that begins at ground level
and is appealing in every sense.

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THIERRY METROZ
DESIGN DIRECTOR

When we created DS 3, we aimed
to provide maximum freedom for
individual expression – to make it the
antithesis of ‘me too’ and generic design.
I believe it raises the bar for this kind of
personal creative involvement, because
the unique character and charisma of the
car demand that you make it yours.

INDIVIDUAL

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MARK LLOYD
STYLING MANAGER

I think there’s an innate desirability about
DS 3. There are all kinds of unmistakable
style cues that simply belong to this car –
that you won’t nd anywhere else. True style
grabs your attention – either at a glance or
up close: it’s in the magnetism of the whole
– its street presence – and in all the details.

STYLE

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