Canon PRINTSHOP MAIL BROCHURE

PRINTSHOP MAIL

PrintShop Mail

Personalised printing made easy

Variable Data Printing Software

PrintShop Mail is a fast and flexible personalised printing software for direct mail, brochures and other types of promotional documents. This easy to use software allows you to personalise documents by varying text, graphics or entire layouts based on information in the database. Personalised documents significantly improve the return on marketing investment by improving response rates and order values.

Key Customer Benefits:

More effective promotional documents

Personalised documents add value by catching the reader’s eye with content that is relevant to their individual inter The emphasis is on high impact to drive more, higher value sales. PrintShop Mail makes the personalised marketing communication vision an affordable reality. The more an organisation knows about its customers, the more targeted messages can be created. It makes perfect business sense. And with the integration to DirectSmile image personalisation software, PrintShop Mail can make an even greater impact and add even more value.

Up and running in no time

PrintShop Mail makes personalised printing quick and easy. It integrates database information into the layout of a document. This document can be created in any design application, and almost any database format can be used. By simply dragging and dropping database fields onto the document layout, PrintShop Mail creates a link between the database and the document. The comprehensive set of conditional rules for database driven content can also be used. Finally, the document can be previewed with powerful verification and resource checking tools.

• Easy to use drag-and-drop interface

• Use existing design and database applications

• Variable images in all major file formats

• Automatically generated charts and graphs

• Integration of personalised images

• Individualise each document with conditional processing

• Layout repetition for multi-up designs

• Fast validation and preview

• Efficient print production process

• Plugs easily into existing workflow

During the printing process, the static portion of the job is sent to the printer just once, and the variable information from the database is sent to the printer on the fly. This greatly shortens the printing process and decreases your network traffic. PrintShop Mail lets your printer print at, or near, rated speed, making variable data printing an efficient as well as effective marketing tool.

Flexible output from any design and any database

Design

PrintShop

Mail

PostScript RIP PostScript

Print Engine

Database

Features

PRINTSHOP MAIL

Variable

Documents

General

• Available for the Macintosh and Windows platforms

• Use any PostScript RIP and any PostScript printer

• Easy to use: graphically oriented, drag and drop

• Report page specifies elements of a job for support purposes

Design

• Use any design application, including Quark Xpress and Adobe InDesign

• Line spacing and skip empty lines

• Text wrap around the variables

• Copy fit: shrink text to fit in designated area

• Variable images and signatures in all major file formats

• Change text to any font, any size, any colour

• Change the image properties, scale to fit, centre image

• Add bleedmarks and cropmarks for easy cutting after printing

• Rotate text or images

• Sizing: measurements, fit to screen preview, zoom, resizing

Database

• Use almost any database format

• Conditional database manipulation functions with Expression Builder

Printing

• Instant preview of variable records

• Verify and preflight print job to check conditional rules and data fit

• Generate variable barcodes with a wide variety of barcode fonts

• Serialisation and crash numbering to place unique numbering on a design

• Step and repeat to create multi-up of a design on one page

• Multi-page design and printing

• Paper tray selection on a page level (depending on print device)

• Page picking per record from multi-page designs

• Subset finishing on a record level to drive printer finishing

• Replace low-res images with the high-res images during printing (Mac only)

• Automated print workflow enabled through scripts

Personalised promotional documents

• Direct Mailings

• Business Cards and Postcards

• Numbered Tickets

• Gift and Discount Coupons

• Reply Cards and Labels

• Certificates and ID Cards

• Catalogues and Flyers

• Brochures and Newsletters

Canon Inc.

www.canon.com

Canon Europa N.V.

www.canon-europe.com

English Edition

Canon Professional Services are available from Canon to support our products and software.

• Workflow analysis and optimisation • Installation, configuration and customisation

• Systems integration maintenance and support • Training and development • Flexible finance options

All data is based on Canon’s standard testing methods. Final specifications are subject to change without notice.™ and ®: All comp product names are trademarks and/or registered trademarks of their respective manufacturers in their markets and/or countries.