IMAGINE DEVOTING YOUR LIFE TO BUILDING YOUR MODEL.
When you were a kid, you probably felt quite proud when you
completed a model kit. We understand. At Audi, it takes countless
hours for a single Audi to go from
idea to design to roadworthy, and
that’s time we are very proud to
devote. Our obsession for detail,
commitment to premium fit and finish and passion for unparalleled engineering go into every model. It’s the kind
of discipline that the word “painstaking” was invented to
describe. Not to say it’s a chore—no, assembling an Audi
is a labor of love, and it shows every time you sit in one,
engage the ignition and nudge the accelerator. Creating
an Audi isn’t easy, but the results help define what Audi
means to the people who drive one.
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Quality
The door of perception.
INNOVATIVE DESIGN_
By using f ully pressed aluminum
doors in the Audi A6, the do or
structures were reduced by an
astonishing 44 lb compared to
the previous m odel.
OUR REPUTATION HINGES ON THE QUALIT Y OF THINGS YOU DON’T SEE.
It’s said that, when one door closes,
another one opens. It sounds as if
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whoever said it spent some time at
an Audi research and development
facility. After all, while you’ll open
and close the door on your Audi
thousands of times without thinking about it, we’ve obsessed about
it for you, in detail. Not just about
the reliability of it opening and
closing, but on the proper weight that will make it more pleasing to close.
How the locks should click when they are engaged. The optimal acoustic
placement for the speaker port. There are the hinges too, of course. And
the door itself, which we designed to take the brunt of side-impact collisions, and several dozen other safety considerations (to say nothing of the
countless other components, processors, sensors, window features and
the inner workings most people will never see). Our doors are more than
a symbol of welcoming you into your vehicle, they are products of Audi
engineering, and the very perception of Audi hinges on them as much as
our hinges help support the door.
ACOUSTIC ENHANCEMENTS_
We use sof t mounts on our w indow
regulator and a sound-absorbing
backin g within the door cavi ty it self
to make the cabin ev en quiet er.
SPEAKER PLACEMENT_
Optimal speaker placement
helps deliver t he most extraordinary sound you can find in the
automotive space.
SURFACES
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WET
DRY
SLIPPERY
UNEVEN_
When we think of
a good idea, it sticks.
Torque vectoring_
By independently braking the inside cornering wheels, torque is then transferred to
the outside cornering wheels. This intelligent application of power, known as torque
vectoring, is available on select quattro®
models and helps promote neutral handling
by calculating the driver’s steering input
and desired level of acceleration.
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quattro®
Torque is distributed to
all four w heel s in var ying amounts_
quattro® HAS MAINTAINED ITS GRIP ON OUR THINKING AND THE ROADS WE TRAVEL.
For more than 30 years, Audi has been
focused on quattro® all-wheel drive.
During that time, it has evolved into
an overarching idea of performance, a
technological system of ratios, power
delivery and driving dynamics working seamlessly together, orchestrated
through the drivetrain, providing power
where and when it is needed most. In
many ways, this has been a three-decade drive, from the Alps to the autobahn—
and points beyond. You’ve seen quattro® capabilities in the way we dominated
the World Rally Championship for years, in the grip you have in inclement weather, and in the variable power distribution you enjoy in good conditions.
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For more
than 30 years, and with over five million quattro® systems on the road, we have
continued to refine the technology, developing an available rear sport dierential to help maximize performance and available torque vectoring to assist with
cornering traction while helping to improve handling. We’ve boldly stuck to what
worked while the world was trying to catch up, and we built on it.
Sport dierential _
To help ensure high cornering agility, the
available sport dierential uses torque
vectoring, and then adds to that by mechanically applying additional torque to the
outside rear cornering wheel. Through an
electrohydraulic multiplate clutch pack and
gear-set, the outside rear cornering wheel
speed is increased by as much as 10%.
CORNERS
CURVES
MOU NTAIN S
OBS TACLE S
HANDLING
UNEXPECTED_
Impressive stability, more assured
road-holding, enhanced agility and
improved steering precision_
TRAC TION
ACCELERATION
TOWING
SNOW
CRUISING
GRAVEL _
quatt ro® directs t he amount
of torque required to suit the
job at hand_
1 When driving during cold, rainy, snowy or icy weather conditions, ensure that your vehicle is equipped with appropriate all-season or winter tires. Even with appropriate tires, you must always
drive in a manner appropriate for the weather, visibility and road conditions.
The obsessive
InformationProvidedby:
engineering
Performance
of maximum
fitness.
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FSI®
The FSI direct injection fuel system directly
injects fuel into the combustion chambers at
precisely managed times and depths. What
that means for drivers is that a fully homogenized intake charge helps increase power
while also reducing fuel consumption and
emissions, making eciency more powerful.
TFSI®
At Audi, TFSI represents a combination of two
of the brand’s core areas of expertise—direct
injection and forced induction. By adding tur
bocharging or supercharging to FSI direct injection, the pressurized intake charge is cooled by
directly injected fuel
and performance combined with higher com
pression ratios—previously only attainable by
naturally aspir
, thus achieving eciency
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ated engines
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ENGINEERING POWER IS MORE THAN JUST ADDING MUSCLE.
There is an art to fitness. Yes, there
are some who go for the massive,
sculptured muscle look. But there
is something more compelling out
there for those with more refined
tastes. The kind of sculpted eciency found in Audi engines elevates
the driving experience through
smaller, finely tuned forced-
induction engines. For the drive to feel lean and precise, we’ve shaved o
unwanted pounds. Sure, large numbers might distract some, but a champion impresses with its grace, power and athletic balance—captured in
the right suspension setting, or a torque-vectored corner. Audi engineers
shape power that celebrates a true dedication to craft. It means strength
that pulses at the moment of acceleration, provides a true, quick response
as you change lanes, and turns the most routine cloverleaf into a joyful
application of performance handling.
to the point where others just feel a little flabby.
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This is the art of maximum fitness,
TDI®
A turbocharged, fuel-sipping variant, our TDI®
clean diesel engines deliver uncompromising
Audi performance with bold eciency.
it gets better mileage per gallon than comparable gasoline engines,
more low-end torque, which is best expressed
in the elasticity you have when passing in the
30- to 60-mph range.
1 Always obey all speed and trac laws.
2 See www.fueleconomy.gov for EPA estimates and emissions
data. Your mileage and emissions will vary and depend on several factors, including your driving habits and vehicle condition.
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but it also produces
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Yes,
Al
ELEPHANT SKULL_
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How nature solved the apparent conundrum of an elephant’s skull didn’t escape the notice
of Heinrich Timm, the longtime lead engineer for Audi. The weight of the tusks and the
general size of an elephant’s head would seem to make it impossible for the animal to
actually be able to carry it. But the design genius behind the elephant’s skull is to make
it lightweight yet sturdy. Its predominantly hollow design is buered by thin, connective
bone walls, which act as strong, weight-bearing cells. Audi designers used that idea when
building our aluminum and steel structures. Reducing weight, yet enabling strength.
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ultra
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ALUMINUM_
Our large aluminum castings are a telling example of
ultra lightweight technology. Primarily used in highstress areas, these castings achieve exceptional rigidity
while also allowing for freedom of design, all while
remaining extremely lightweight.
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How studying elephant skulls
makes for superior handling.
THE ELEGANT STRUCTURE OF NATURE BECOMES A BLUEPRINT OF EFFICIENCY.
It seems strange to say that, while
we build strong, complex and
high-performing machines, we’re
naturalists at heart. Then again, it
might not be that unusual, seeing
how nature itself builds strong,
complex and highmachines as well. When we developed the thinking behind our ultra®
lightweight technology initiative,
1 Features and technologies listed are not available on all models. 2 See www.fueleconomy.gov for EPA estimates and emissions data. Your mileage and emissions will vary
and depend on several factors, including your driving habits and vehicle condition.
performing
we knew that nature would serve as an inspi ration to greater structural eciency. Take
the structure of the elephant skull pictured here. It has to be lightweight, yet capable
of carrying a heavy load. It’s porous, but its structure is such that it enhances its stability and strength. We do the same, for example, with aluminum. Positioned one way,
aluminum materials can be flexible. Positioned another, they are strong and rigid, and
help give
areas (nodes), and flexible along its stem. Our designs allow for both rigidity and flexibility where each is most needed, and for eciency overall. As we continue to develop
strategies to improve the performance aspects and eciency of our vehicles, we don’t
shy away from the world around us.
better support. We also looked to bamboo, which is
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We boldly engage it even closer still.
strong at the conjoined
Just talk to us, baby.
InformationProvidedby:
AUDI CONNECT® REALLY GETS WHAT YOU ARE SAYING.
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Share what’s on your mind. Looking
for a great Chinese food place? We’ll
help you get there. Thinking about
a rest stop? We’ll locate the nearest
gas station for you, and even give
you the price of their fuel. In fact,
in your Audi, just say the word, and
we’ll help you find almost anything,
even your home phone number. With
available Audi connect with Google
1Always pay careful attention to the road, and do not drive while distracted. The features and technologies discussed above are optional, may require an additional subscription with separate terms and
conditions, and should be used only when it is safe and appropriate. The Wi-Fi® hotspot feature is intended for passenger use only. Features and technologies liste d are not available on a ll models. The
voicecontrolfeatureis not available on Cabriolet or Roadster models. 2 MMI® navigation plus depends on signals from the worldwide Global Positioning Satellite network. The vehicle’s electrical
system and existing wireless and satellite technologies must be available and operating properly for the system to function. The system is designed to provide you with suggested routes in locating addresses, destinations and other points of interest. Changes in street names, construction zones, trac flow, points of interest and other road system changes are beyond the control of Audi of America,
Inc. Complete detailed mapping of lanes, roads, streets, toll roads, highways, etc., is not possible, therefore you may encounter discrepancies between the mapping and your actual location. Please
rely on your individual judgment in determining whether or not to follow a suggested MMI® navigation plus route. For mapping updates please see your Audi dealer or call 1-800-FOR-AUDI for details.
Features and technologies listed are not available on all models.
Voice™ command capabilities, we’ve developed a way to let you articulate
your desires, even if that’s just finding the closest burger stand or the best
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hotel.
MMI® navigation plus with Audi connect helps integrate networking
capabilities on the go, along with Google Earth™ with 3D satellite imagery, to
help you avoid trac (and possibly saying things you might regret).
nect also provides fast data transfer speeds and Wi-Fi® connectivity for up to
eight passenger devices to help you stay informed. It oers a full suite of services and interactivity, and, yes, even the closest Szechuan restaurant, which
you can find by using its Google™ Local Search capabilities. Best of all, you
don’t even have to say “Thank you,” even if we appreciate it when you do.
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Audi con-
Audi connect
Enlighten
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DESIGNING A WINDOW TO OUR SOUL.
Hey, bright eyes.
Even in the dark, you know when
you’re staring at an Audi. In fact,
it might just be love at first sight.
That’s because, instead of cursing
the darkness, we celebrate the light.
Available full LED headlights stand
out from the rest: their color inten-
sity is engineered to be reminiscent of daylight. But while we illuminate
the night, we don’t forget the day—so we made our LED daytime running
lights to look even more dramatic. Now featuring a sleek diode design
that gives us the freedom to elegantly reshape our signature style, Audi
LED lighting is once again ours. It is an ecient, beautiful way to help
you see and be seen from dusk to dawn and back again. Look deep into
our eyes, and you might just see the soul of a company.
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InformationProvidedby:
Senses
How we know
exactly what you feel.
CLEAN, BEAUTIFUL DESIGN COMES FROM DEDICATED CRAFTSMEN UNAFRAID OF GETTING THEIR HANDS DIRTY.
Our hands give you shade and sanctuary.
Our hands give you comfort and control.
You might not sense our hands nearby,
but our hands know exactly what you
feel. That’s because we’ve been there.
After all, our hands craf ted a customized
world that’s dedicated to control, comfort and entertainment. We’re talking,
of course, about the cabin of your Audi vehicle. Optimized luxury, designed by committed craftsmen who had you in mind when they chose
the leather seating surfaces, created the contoured seats or provided
the refinement of ergonomic design and an available more intuitive
MMI® system. There are small touches that help simplify the overall
design, and there are large statements to help you feel at ease. It is
your Audi interior, shaped by the kind of people who know you want to
experience luxury firsthand.
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The molding on the inner A-pillar helps
direct water away from the area where the
windshield and A-pillar meet. Once the
water is there, aerodynamic forces take
over and funnel the water up and out of
the windshield area rather than back and
across the side windows.
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Hidden features
As you can see, our design will
help channel water away from
the mirror, allowing you a clearer
view of what’s behind you.
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to know things like this.
WHAT YOU DON’T KNOW MIGHT HELP YOU.
Think of it this way—if it rains, would
you notice a dry side view mirror?
Maybe not, but compared to one
with beads of rain on it and distorted
reflections, you would. It’s a little
thing, perhaps, but these little things
are part of our deep obsession with
crafting a premium driving experience.
We design our exterior side mirrors with small sills to channel water along their
upper edge, helping leave your view unobstructed. We also design our windshield
moldings with channels that allow rain water to eciently run o instead of
returning to the windshield wiper path. These are small touches, thought of by
engineers and crafted by designers who don’t necessarily call attention to their
skills. Instead, these details reflect a commitment to quality that you might never
notice—until a moment of bad weather or adversity, when you might. But don’t
worry. We don’t mind if you don’t notice us, now and then.
Either think about the
InformationProvidedby:
future, or make history.
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e-tron
SUPREMELY PRACTICAL LUXURY WITH A SUNNY KIND OF ENERGY.
Talking about a better future is
easy. After all, how can you be held
accountable for something that
never arrives? But if you really want
to aect it, to make history, you
have to do more than talk. Enter
e-tron®. It’s not the first plug-in
electric hybrid to the market, but
we are making it the most forwardthinking Audi ever produced. For
example, we will be including a
level2 charger with our A3 Sportback e-tron PHEV for owners who
want to drive on electricity as much as possible. We also plan to oer
unique sustainable energy oerings like an available solar powered
connection to your charger. It’s not just practical, it’s premium too, in
style, in performance and in fit and finish, like any other Audi vehicle.
The A3 e-tron will be able to take on the average daily commute on
electric-only before the ecient 1.4 TFSI® gas engine is needed.
more than that, it will be Audi making smart technology smarter, with
innovative kinetic-energy-harnessing when you brake, and better performing than what came before it. With the Audi e-tron vehicles, we’re
saying the future is now.
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But
Pre-production vehicle shown.
1 Preliminary manufacturer’s estimates.
Audi connect
InformationProvidedby:
01
Our Google™ powered
information system.
The little things
that add up
Audi Care
02 MMI updates
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Available convenient
service option.
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MMI navigation and other
software updates.
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SiriusXM® Satellite Radio
04 Audi exclusive
Endlessly diverse music
channels with a complimentary trial oer.
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05
Available customizable
exterior and interior color
and material options.
GENEROUS
Audi ownership
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SENSE OF HUMOR
MOVING FROM LUST TO APPRECIATION TAKES A DEEPER UNDERSTANDING.
When you are attracted to something,
the eects are immediate, the domination, total. For a relationship to last,
though, it must move beyond that passionate initial phase. It’s what comes
next that turns a bright flame into an
eternal torch. That’s why Audi doesn’t
simply design premium vehicles for the
1 Optional features and technologies listed are not available on all models. See Infotainment/Technology section of the Featured Content page for important information
regarding MMI® navigation plus and required SiriusXM® subscriptions.
RESOURCEFUL
ROMANTIC
short-term, but oers an entire experience that we hope lasts
a lifetime. Do you want to customize your Audi? We oer Audi
exclusive materials and colors. Do you want care-free service
options? Audi Care is available. MMI® updates, trial oers for
Audi connect®, a full suite of available Audi driver assistance
technologies—these might not be the reasons why you fell in
love with an Audi, but they are, perhaps, the things that help
keep the heart fires stoked.
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SENSE OF STYLELOVING
to a long-
term love.
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