Toshiba Hospitality Management Information System Application Bulleti

Strata® DK

Application Bulletin

ABDK-0001
December 29, 1997

4170119

Hospitality Management Information System

Applications for Strata DK

The Strata Hospitality Management Information System (HMIS) is an exciting new capability
for the Strata DK Busi ne ss Telephone System. The HMIS is tailor made for s mall - to medium­size hospitality applications. This opens the door to a whole new vertical market for Strata
DK424 and DK40 sales.

To assist in the sales process, this bulletin provides information about the hotel/motel market.
This information is intended to help you to find sales prospects.

Industry awareness through associations, publications, and trade shows can be one of your
best lead sources. It is important for you to identify local or regional associations and/or
organizations who put on trade shows or other events where you can gather information, and
increase prospect awareness and exposure for your products.

You can also identify vertical market trade journals, magazin es, newsletter s, etc. for the s ame
purpose. Use them as sources of information, such as membership lists, mailing lists,
advertising sources, etc., to find potential sales leads.

Hospitality Market Segments

Standard Industrial Classification (SIC) Codes are published by the government and used to
categorize business es by type and function. The se SI C codes can be used for orde ri ng mai li ng
lists from associations, magazines, or other industry sources.

Hotels and Motels (SIC 7011): T r aditi onal hotel /motel comme rcial e stabl ishment s, inc ludin g
all types of businesses primarily engaged in providing lodging or lodging and meals to the
general public. These are typically short-stay facilities.

♦ Auto courts
♦ Bed and breakfast inns
♦ Cabins and cottages
♦ Casino hotels

Toshiba America Information Systems, Inc.

Telecommunication Systems D ivi sion

9740 Irvine Blvd ., Ir vine, C A 92618-1697 [phone]

♦ Hotels
♦ Motels
♦ Ski lodges and resorts

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ABDK-0001

Rooming and Boarding Houses (SIC 7021): Establishments primarily engaged in renting
rooms, with or without meals, on a fee basis. These tend to be longer-stay facilities.

♦ Boarding houses
♦ Dormitories

Sporting and Recreational Camps (SIC 7032): Establishments primarily engaged in
operating sporting, recreational camps, or instructional camps.

♦ Dude ranches
♦ Fishing and hunting camps
♦ Nudist camps
♦ Summer camps

Organization Hotels and Lodging Houses – Membership Basis (SIC 7041): Lodging
houses and hotels operated by membership organizations for the benefit of their constituents,
and not open to the general public.

♦ Fraternity and sorority residential houses
♦ Hotels, lodges, or boarding houses operated for members only

These organizat ions pro vide t elepho ne ser vice to gues ts, an d pe rform functi ons ( e.g., che ck-in /
check-out, billing, reservations, etc.) that make them potential prospects for the Strata HMIS.

Hospitality Associations

Trade associations and organizations can be a good source of information and sales leads.
They usually publish member lists, newsletters, or magazines.

You can become a member of your state association or the American Hotel & Motel
Association (AH&MA) to receive information or attend events. These associations conduct a
number of events that offer opportunities to make contacts, showcase products, and find out
what is going on in the industry.

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American Hotel & Motel Association (AH&MA)

The main national association for the hotel/motel industry is the AH&MA. The AH&MA is a
federation of state lodging associations throughout the United States, with 11,000 members
worldwide. AH&MA provides operational, technical, educational, marketing, and
communications services, plus governmental affairs representation to the lodging industry.

Association Addresses/Telephone Numbers

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The address, telephone numbers and web site number for the national association is:

American Hotel & Mote l As sociation (AH&MA)
1201 New York Ave, NW
Washington, DC 20005

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The AH&MA has member state associations that are affiliated (see Table 1). Participation in
the state associations enables involvement on a more local basis.

[phone](334)
[phone] (fax)
www.ahma.com

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Hospitality Management Information System Applications for Strata DK

Table 1 AH&MA State Association Address/Telephone List

ABDK-0001

Alabama Hospitality Association
P.O. Box 56
Montgomery, AL 36101-0056

Arizona Hotel & Motel Association
2201 E. Camelback Road, Ste. 125B
Phoenix, AZ 85016

California Hotel & Motel Association
P.O. Box 160405
Sacramento, CA 95816

Hotel Association of Washington, D.C.
1201 New York Avenue, NW, Ste 601
Washington, D.C. 20005

Georgia Hospitality & Travel
Association
600 W. Peachtree St., N.W., Ste. 1500
Atlanta, GA 30308

Idaho Hospitality & Travel Association
83707 910 Main Street, Ste. 330
Boise, ID 83702

Indiana Hotel & Motel Association
115 W. Wash. Street, Ste. 1165
Indianapolis, IN 46204-3418

Kansas Lodging Association
700 S.W. Jackson St., Ste. 702
Topeka, KS 66603-3740

Louisiana Hotel-Motel Association
321 Saint Charles Avenue, #610
New Orleans, LA 70130-3145

Maryland Hotel & Motel Association
584 Bellerive Dr., #3D
Annapolis, MD 21401

Michigan Hotel, Motel & Resort
Association
6105 W. St. Joseph, Ste. 204
Lansing, MI 48917

Mississippi Hotel & Motel Association
5135 Galaxie Drive, Ste 203-B
Jackson, MS 39206

Montana Innkeepers Association
PO Box 1272, 15 W. 6th Ave., Ste. 507
Helena, MT 59624

Nevada Hotel & Motel Association
4820 Alpine Place, Ste B202
Las Vegas, NV 89107

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New Jersey Hotel-Motel Association
196 West State Street
Trenton, NJ 08608

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Alaska Hotel-Motel Association
P.O. Box 104900
Anchorage, AK 99510

Arkansas Hospitality Association
P.O. Box 3866
Little Rock, AR 72203-3866

Delaware Hotel-Motel Association
Ramada Inn-Manor Branch
I295 & Rte. 13
P.O. Box 647-Manor Branch
New Castle, DE 19720

Florida Hotel & Motel Association
200 West College Avenue
Tallahassee, FL 32301

Hawaii Hotel Association
2250 Kalakaua Avenue, Ste 404-4
Honolulu, HI 96815

Hotel-Motel Association of Illinois
27 East Monroe Street, Ste. 700
Chicago, Il 60603

Iowa Lodging Association
9001 Hickman Road, Ste. 2B
Des Moines, IA 50322-5306

Kentucky Hotel & Motel Association

d Confidenti al

P.O. Box 1183 (415 W. Main Street)
Frankfort, KY 40602

Maine Innkeepers Association
305 Commercial Street
Portland, ME 04101-4641

Massachusetts Lodging Association
7 Liberty Square, 2nd Floor
Boston, MA 02109

Minnesota Hotel & Lodging Association
871 Jefferson Avenue
St. Paul, MN 55102

Missouri Hotel & Motel Association
129 E. High, Ste. A
Jefferson City, MO 65101

Nebraska Hotel & Motel Association
1111 Lincoln Mall, Ste. 308
Lincoln, NE 68508

New Hampshire Lodging & Restaurant
Assn.
14 Dixon Avenue, Ste 208
(P.O. Box 1175, 03302-1175)
Concord, NH 03302-1175

New Mexico Hotel & Motel Association
1478 South St. Francis Drive
Santa Fe, NM 87505

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Hospitality Management Information System Applications for Strata DK

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