My great-grandfather Wilhelm Swarovski, who founded
SWAROVSKI OPTIK, was an enthusiastic lover of nature. One
of his favorite spots was the imposing Habicht mountain in
the Stubai Alps, where he used to go to relax, recharge his
batteries, and work on new ideas, visions, and projects. He
also enjoyed observing the native wildlife, and was absolutely
fascinated by the majestic hawks, renowned for their extreme-
ly powerful vision. When looking for an animal as a company
crest for SWAROVSKI OPTIK exactly 30 years ago, the hawk
was the obvious choice, representing, on the one hand, the
company‘s deep roots in Tyrol and, on the other, the precision
that SWAROVSKI OPTIK has been wanting to achieve ever
since with its long-range optical products.
Decades have passed since then. Many things have changed,
but a lot remains the same: the hawk is still the company
crest - the clear acknowledgement of the location and also the
constant endeavor made by everyone to continually improve
our products.
SWAROVSKI OPTIK
In this respect, we view tradition at SWAROVSKI OPTIK not
in terms of worshipping the ashes, but of passing on the fire.
Our highly-skilled staff, who drive forward developments with
a pioneering spirit and a love for detail, carry this flame in
them. Revolutionary innovations, such as the Z6(i) rifle scope
with its 6x zoom, are testament to the fact that we don‘t only
want to do things better, but also differently.
Whenever you hold and look through one of our products, and
experience a very special moment with SWAROVSKI OPTIK,
I want you to sense the same joy and fire that we also feel
every day for our work. After all, the world belongs to those
who can see beauty.
CARINA SCHIESTL-SWAROVSKI
Chairwoman of the Executive Board
3
SWAROVSKI OPTIK4
EDITORIAL
Our product innovations are clear proof that SWAROVSKI OPTIK is consistently
breaking the mold. The rifle scope with its 6x zoom, SWAROVISION technology
or the modular ATX/STX spotting scope system are worth mentioning here as
outstanding examples of this.
This spirit of innovation pervades the entire company at SWAROVSKI OPTIK.
Deliberately conceiving and creating things in a new and exciting way, in keeping
with the times, was our main inspiration for this brochure. Our wish is to provide
you with a variety of interesting features to read that illuminate all aspects of
hunting worldwide.
Therefore, the sections are arranged according to areas of use, rather than
being strictly divided up based on product groups. We believe that this is a more
modern and attractive way to convey our message. The products presented in
each section are the top recommendations from our experts.
The articles were also produced with the assistance of our colleagues who
work for SWAROVSKI OPTIK across the globe, and who are keen to share their
priceless hunting expertise with you. We would like to thank them for their help!
SWAROVSKI OPTIK
5
LEGAL NOTICE
Publisher: SWAROVSKI OPTIK KG, Daniel-Swarovski-Strasse 70, 6067 Absam, Austria · Concept & design: Gruppe am Park,
Schillerstrasse 1, 4020 Linz, Austria, in cooperation with SWAROVSKI OPTIK KG · Photos: All image rights owned by SWAROVSKI OPTIK.
SWAROVSKI OPTIK6
CONTENTS
08 THE SWAROVSKI OPTIK PRINCIPLE
14 WHITETAIL HUNTING – PASSIONATE ABOUT WHITETAIL
20 SAFARI – AFRICAN DREAM
24 MOUNTAIN HUNTING – NATURE IS THE BEST TEACHER
32 VERSATILITY OF HUNTING – DIFFERING REGIONS
38 SPECIAL FEATURE: DIGISCOPING – READY FOR A NEW KIND OF HUNTING?
40 LONG-RANGE SHOOTING – BROADENING YOUR HORIZONS
46 SPECIAL FEATURE: LONG-RANGE SHOOTING SOLUTIONS - BRINGING DISTANT TARGETS CLOSER
48 SPECIAL FEATURE: COMPETITIVE SHOOTING
50 SWAROVSKI OPTIK QUALITY STANDARDS
62 PRODUCT OVERVIEW
74 SWAROVSKI OPTIK THE COMPANY