Sony Ericsson DVW-707P User Manual

Sony Digital Camcorder

DVW-790WSP

DVW-709WSP

DVW-707P

PAL

The new Sony Digital Betacam camcorder range.
Their body style may look familiar, but inside there are many new technologies.
In every situation, under any lighting conditions, these outstanding models combine
extraordinary image quality with remarkable operational flexibility and creative
individuality.
They deliver more than just great pictures!

More than just Great Pictures

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‘In-Camera’ Creativity

The result is the second generation of Digital Betacam
camcorders – created with the sole purpose of producing
perfect pictures. From the very first camera shot in a
production, the operator now has the power to make
unique creative contributions during shooting. Using these
models, so much more can now be done ‘In-Camera’ that
is in defiance of conventional wisdom. The new Digital
Betacam camcorders deliver outstanding "in-camera"
creativity!

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A camera is a creative tool and it should allow its user to
work smoothly and confidently, with no distractions or
worries.
When designing a camera, the vital first step is to determine
the tasks it will undertake. Then the optimum arrangement
that will enable an operator to fulfil these tasks can be
decided. This synergy is vital because the combination of
camera design and operator's skills has a powerful influence
on the final look of a production.
With these objectives in mind, and building on the digital
heritage and unrivalled imaging know-how of Sony, we
started the design of the new Digital Betacam camcorders.

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Digital Betacam uses 10-bit component digital recording
to provide superb picture quality and multi-generation
capability. Conforming to the ITU-R BT 601 standard
adopted for the D-1 format, it records a 4:2:2 digital
component video signal together with four channels of
20-bit/48 kHz digital audio.
Bit Rate Reduction (BRR) technology has made it possible
to provide very efficient handling of video signals. Digital
Betacam uses very mild intrafield data compression of
about 2:1. Applying data compression within each field
avoids aliasing, ensuring outstanding multi-generation
performance.
Because of its robustness, reliability and high-end
performance, Digital Betacam has been accepted as the
industry standard for the production and postproduction of
demanding and sophisticated programmes. A large number
of postproduction houses world-wide offer Digital Betacam
based editing. Digital Betacam has also become the
dominant digital format for programme interchange, with a
large majority of broadcasters using it as their preferred
transmission format. Many industry awards for innovation
and technology had been awarded to Sony for the Digital
Betacam. Digital Betacam is the format that means quality
and offers extra piece of mind to production teams and
broadcasting organisations.

The Format that
Means Quality And
Extra Peace of Mind!

1994-1995

Emmy Award for Digital Betacam

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Over the years, working closely with world-leading
cinematographers and programme producers, Sony has
been developing the Digital Cinematography concept.
During this time, an ever increasing number of
high-end commercials, dramas and documentaries has
been shot with the widely admired and trusted
DVW-700WSP Camcorder. Many users’ ideas,
suggestions and recommendations have now been
incorporated in three new models.

A wide range of
models for a wide
range of productions

The DVW-790WSP is the

direct successor of the DVW-700WSP, and
the perfect tool for demanding Digital
Cinematography applications.
It incorporates 2/3-inch (620K) Power HAD
FIT CCDs with a 16:9/4:3 switchable aspect
ratio.

The

DVW-707P, the entry

level 4:3 model, provides the opportunity to
enjoy the advantages of the Digital Betacam
format at a low cost. It employs 2/3-inch
(470K) Power HAD IT CCDs with a 4:3
aspect ratio.

The

DVW-709WSP, as

the lower price 16:9 model, is ideal for
cost-effective Digital Betacam widescreen
shooting. It is based on 2/3-inch (620K)
Power HAD IT CCDs with a 16:9/4:3
switchable aspect ratio.

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This wide range of models is perfectly suitable
for a wide range of productions.

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