* Screen image is sim ulated.
Any television
can change channels.
This one completely
changes television.
A Guide to the revolutionary Sony® XEL-1
Organic LED TV.
TV tomorrow. Sony today.
The first solid-state TV. The first vertically flat Trinitron® pi ctu re t ube.
An d no w, th e wo rld’s fi rst Org ani c LE D te lev isio n: Sony XEL-1. It ’s
our latest revolutionary advance in the art and science of visual
entertainment – a sleek OLED panel as thin as 3 credit cards, with
incredible contrast ratio greater than 1 million to 1, outstanding
brilliance, and exceptional color. Pixel for pixel, it might be the
be st T V pic ture on t he p lan et. Anx iou s to see wha t th e fu tur e wi ll
lo ok l ike? View it toda y – o n So ny’s Org anic LED TV.
What’s next for Sony OLED?
It beg ins w ith XEL -1: th e ind ust ry ’s fir st Or gani c Li ght Emi tt ing Dio de ( OLE D)
television. And the possibilities of this revolutionary new technology will
have the whole world watching.
Desktop Monitors, Medical Imagers, Heads-up Displays and larger screen
sizes are all under development. Thinner substrates, which make possible
even thinner screens – so thin, they can be flexible.
We’re working on a new OLED application called Organic Thin Film Transfer
(
OTFT). Sprayed on a flexible plastic sheet, the OTFT layer can display a
high-quality color image even when the sheet is bent – so a television
pi ctur e ca n be dis play ed o n a c urv ed s ur fac e.
Th ere’s mor e, o f co urs e – s o to le arn m ore abo ut S ony ’s ex plor atio n of thi s
exciting TV technology, please visit us at: sony.com/OLED
1 HDMI cab le (sold separately).
2 BRAVIA Lin k modul es sold separate ly. Intern et access requ ires BRAVIA Inte rnet Video Link mo dule and broad-
band inte rnet connec tion with a con nection spee d of at least 2.5 Mbps . Video qualit y and picture siz e varies
and is dependent on broadband speed and delivery by content provider. Content subject to change.
3 Memor y Stick sold separately.
4 Under normal viewing conditions, the Sony XEL-1 reduces power consumption up to 40% per panel square
inch compared to c onventional 20 -inch LCD panel s. No backlight is required w ith the organic materials.
©200 8 Sony Elec tronic s Inc. All ri ghts rese rved. Re product ion in whol e or in par t without written p ermissi on is
prohibited. Sony, HDNA, BRAVIA, DMex, Super Top Emission, Trinitron, Memory Stick, and their respective logos
are trademarks of Sony. XMB and xross media bar are trademarks of Sony and Sony Computer Entertainment
Inc. HDMI and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing
LLC. All other trademarks are the property of their respective owners. Features and specifications are subject
to change without notice. Non-metric weights and measures are approximate. Screen images simulated. The
paper is FSC cer tified from sustainably managed for ests, contai ns 10% recycle d content, an d was manufa ctured using 100% Green-e certified renewable energy. The use of the Green-e logo pertains to the paper and
printin g of this brochure o nly. CA5766
* Screen image is sim ulated.* Screen image is sim ulated. * Screen image is sim ulated.
Picture:
like nothing you’ve ever seen.
Incredibly tight pixel density produces
extremely high resolution – and Sony’s
patented Super Top Emission™ technology
intensifies brightness and widens color
gamut for better color purity.
Design:
nobody does it better.
The XEL-1 just looks like a Sony – which
means a graceful flexible shape,
ultra-thin frame styling and XMB™ (Xross
Media Bar
and user settings simple and intuitive.
™
)
control that makes menus
Connections:
bring all your content.
The XEL-1 incorporates a simple
one-cable 1080p HDMI™1 connector
plus powerful DMex™ hookup – so you
can expand your horizons with optional
BRAVIA® Link modules for Internet video
access and more.
Technology in a new dimension.
Th e XE L-1 i s th e world ’s firs t 3m m-thi n TV, but i t pa cks an ext rao rdi nary
array of new Sony technologies to enhance, improve, even revolutionize
the visual images you can experience. Sure, a lot of this sounds
technical – but for movies, sports, broadcast TV and any content you
input via HDMI™1, D Mex™, or optional Memory Stick®3 me dia, t he r esu lts
of our all -o ut O LED ef for t ma ke a bi g di ffer enc e in pic tur e qu ali ty.
How does OLED work?
OLED stands for “Organic Light Emitting Diode” – a revolutionary
advance above conventional LCD screens used in home TVs
and laptop computers. Organic LED screens convert electrical
energy into light with greater speed, intensity and energyefficiency. In an OLED screen, a layer of organic material is
sandwiched between two conductive surfaces (an anode
and a cathode), then sealed between glass plates at top and
bottom. When electric current is applied to the conductors,
the organic material produces a bright electro-luminescent
gl ow. T he O LED mat rix is a rra nge d in red , green and blu e pi xel s
– t he c omp onen ts t hat mak e up a c olo r TV p ict ure. A s pi xel s
are stimulated, the picture is created.
What’s the Sony OLED Advantage?
Sony has its own unique approach to OLED design. We
concentrate first on superior picture quality – the most important
aspect of every Sony TV system. Each individual OLED element
is housed in a special microcavity that reduces ambient light
interference to produce higher brightness and greater color
purity. The thickness of the organic layer is adjusted to produce
the strongest light for individual red, green and blue wavelengths.
Color filters refine and purify each color. And Sony OLED screens
don’t require a backlight panel to add extra brilliance to the
image – the organic material does it all.
A rainbow of
vivid colors.
Our patented
Super Top Emission™
technology activates
the Organic material
to produce light.
Microcavity design
intensifies the light at
specific frequencies.
Color filters refine
color by further
reducing the effect
of stray light. Result:
pure, vivid colors
and hues that look
startlingly realistic.
Contrast ratio:
1,000,000:1.
OLED pixels
produce light only
when stimulated.
When the pixel
is “off,” it goes
completely dark –
producing deep,
rich blacks that
contrast with bright
highlights, even in
th e sa me i mag e.
This astonishing
contrast ratio
remains apparent
when you view from
an angle.
Superiority you
ca n s ee in ac t i o n .
When electric current
stimulates organic
ma ter ial a t ea ch p ixe l,
response is incredibly
fa st, wit h no afte rgl ow
ef fect – to re pro duce
action far more
smoothly than
conventional LCDs
can achieve. For
sports and action
movies, that ’s a
big plus.
Bright makes
beautiful.
The light emitted
by each OLED
element passes
through the Super
Top Emission layer
and color filters
and is displayed
on the screen with
uncompromising
brightness – so
there’s no need for
an added backlight
panel to bring you a
brilliant color image.
Our best color
may be green.
Compared to other
TV systems, Sony’s
OLED technology
can save significant
energy4 – because
no backlighting
is required and
picture elements
consume no
power in their “off”
state. The XEL-1 is
remarkably energyefficient when
compared with
other TVs.
4
New light on the
environment.
Unlike conventional
LED screens,
Sony’s OLED
technology requires
no backlight –
eliminating the
energy loss in the
backlight and
allowing the TV to
be merc ur y f ree .
Any way you look
at it, OLED is a real
advantage.