Sony SRS-XB43, SRS-XB33, SRS-XB23 User Manual
SRS-XB43/33/23
Communication Guideline ver. 1.0
2020/2/7
Marketing communication section
Sony Home Entertainment & Sound Products Inc.
New XB series Common Concept
Enjoy your music festival,
anywhere anytime.
Feel the atmosphere and sense of unity
as if you w ere at an open-air music festival.
XB Series Target Image
Men/Women in their
teens to 30s
.
Loves partying with their friends.
Doesn’t matter whether that place is
inside or outside.
Listens to punchy bass music.
Marketing Communication Sec.
2/7/20203
コピー・印刷 禁止
Newly introduced XB series outlook
XB43 XB33
Sony Home Entertainment & Sound Products Inc.
Sony Home Entertainment & Sound Products Inc.
XB23
4
付帯項目
New XB Series Common Features
Sound
・EXTRABASS Sound
・X-balanced Speaker unit
・Tweeter(XB43 only)
・LIVE SOUND mode
（XB43/33 Only）
Toughness
・Water Proof & Dust Proof
(IP67)
・Long Battery Life
・Shock proof （XB33/23
Only）
Usability
・Lighting（XB43/33 Only）
・Party connect
・Sony Music Center
・Fiestable（XB43/33 Only）
・Portability (size, design, weight, built in battery)
・BT
®
・NFC
・Multi layout
・US B Type-C™
TM
（XB43/33 Only）
Marketing Communication Sec.
2/7/20205
コピー・印刷 禁止
XB43 Feature Priority list
①Sound
②Toughness
③Usability
・EXTRABASS Sound
・X-balanced Speaker unit
・Tweeter
・LIVE SOUND mode
・Water Proof & Dust Proof
(IP67)
・Long Battery Life
・Lighting
・Party connect
・Sony Music Center
・Fiestable
・Portability (size, design, weight, built in battery)
®
・BT
・NFC
・Multi layout
・USB Type-C™
TM
Marketing Communication Sec.
2/7/20206
コピー・印刷 禁止
XB33 Feature Priority list
①Toughness
②Sound
・EXTRABASS Sound
・X-balanced Speaker unit
・LIVE SOUND mode
・Water Proof & Dust
Proof (IP67)
・Long Battery Life
・Shock proof
③Usability
・Lighting
・Party connect
・Sony Music Center
・Fiestable
・Portability (size, design, weight, built in battery)
®
・BT
・NFC
・Multi layout
・USB Type-C™
TM
Marketing Communication Sec.
2/7/20207
コピー・印刷 禁止
XB23 Feature Priority list
②Sound
③Toughness
①Usability
・Party connect
・Sony Music Center
・EXTRABASS Sound
・X-balanced Speaker unit
・Water Proof & Dust Proof
(IP67)
・Long Battery Life
・Shock proof
・Portability (size, design,
built in battery)
・BT®
・Multi layout
・USB Type-C™
strap, weight,
Marketing Communication Sec.
2/7/20208
コピー・印刷 禁止
Communication Strategy
XB Series
Concept
Common
Feature
Appeal point
XB43
Sound Quality
XB33
Durability
XB23
Portability
for each Model
Marketing Communication Sec.
2/7/20209
コピー・印刷 禁止
Asset creating direction
Main appeal
point
Situation
Location
XB43
Sound Quality
Inside
In house
XB33
XB23
Durability Portability
Outside
Ocean
Outside
Park
Pool
Pool
Camp site
To differentiate each model, we come up with the different appeal point
and location that matches each models’ strength.
10
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