Sony Privacy Policy User Manual

Privacy Policy

Last Updated and Effective: April 1, 2021

This privacy policy ("Privacy Policy") applies only to the information collected by Sony
Corporation of America (“Sony”) through certain subpages of Sony.com (www.sony.com)
(“Website”) and any other websites, webpages and other online offerings that post a link to this
Privacy Policy, whether accessed via computer, mobile device or other technology. The
websites and properties of affiliated Sony companies, including some that are linked to/from the
Website, may have different privacy policies; therefore, please review the privacy policy notices
on those websites or properties if you visit them.

This Privacy Policy explains the information that Sony may collect when you interact with us
through the Website and our practices with respect to that information. Please read this Privacy
Policy carefully. In addition, please review the applicable Terms and Conditions, which govern
your use of the Website.

Collection of Information:

We do not require you to provide personal information or register to visit the Website. However,
whenever you visit or interact with the Website, Sony, as well as any third-party analytics
providers or other service providers, may use a variety of technologies that automatically or
passively collect information about how the Website is accessed and used ("Usage
Information"). Usage Information may include, without limitation, browser type, operating
system, the page served, time on the Website, and the preceding page views. Usage
Information is treated as personal information where required by law.

The Website is open only to individuals who are 16 years of age and older. We do not knowingly
seek or collect information from persons younger than 16 years of age. If we learn that we have
inadvertently collected information, including Usage Information, from a person younger than 16
years of age through the Website, we will take reasonable measures to delete such information
from our records.

Information Sony Collects Automatically

Sony may also automatically collect your IP address or other unique identifiers ("Device
Identifiers") for the computer, mobile device, technology or other device (collectively,
"Devices") you use to access the Website. A Device Identifier is a number that is automatically
assigned to your Device when you access a property or its servers, and our computers identify
your Device by its Device Identifier. Some mobile service providers may also provide us or our
third-party service providers with information regarding the physical location of the Device used
to access the Website.

The technologies used on the Website to collect Usage Information, including Device Identifiers,
may include:

Cookies. "Cookies" (which may be HTML files, Flash files or other technology) are small

text files that help store user preferences and activity. Cookies are placed on a Device when
that Device is used to access or visit the Website. Cookies may be used for many purposes,
such as remembering you and your preferences, tracking your visits to our Website and
customizing your experience on the Website. You may configure your browser or Device to
block the use of certain Cookies. However, please note that if you choose to disable Cookies
on your Device, some features of our Website may not function properly.

Web Beacons. “Web Beacons” (also known as image tags, pixel tags, clear GIFs or web

bugs) are small pieces of code used to collect advertising data, such as counting page
views, promotion views or advertising responses. Web Beacons or similar technologies may
be used for various purposes, including, without limitation, to count visitors to the Website
and to monitor how users navigate the Website.

Embedded Scripts. An Embedded Script is programming code that is designed to
collect information about your interactions with the Website, such as the links you click
on. The code is temporarily downloaded onto your Device from our server or a third-party
service provider, is active only while you are connected to the Website, and is
deactivated or deleted thereafter.

Please note that third parties may collect personal information about your online activities over
time and across different websites when you visit or use the Website. For example, some third
parties' embedded content or plugins on the Website, such as social media sharing tools, allow
their operators to learn that you have visited or interacted with the Website, and they may
combine this information with other identifiable information they have collected about your visits
to other websites or online services. These third parties may handle this information, and other
information they directly collect through their content and plugins, pursuant to their own privacy
policies.

Online Tracking. Some web browsers incorporate a “Do Not Track” feature that signals to websites

that you visit that you do not want to have your online activity tracked. How browsers communicate
the Do Not Track signal is not yet uniform. For this reason, the Website does not respond to such
signals, except where required by law.

Ad Serving and Traffic Measurement Services We May Use

Sony may use third party network advertisers to serve advertisements on the Website and third­party analytics service providers to evaluate and provide us with information about the use of the
Website and viewing of our content. We do not share the information that you provide to Sony
with these third parties, but ad network providers, the advertisers, the sponsors, and/or analytics
service providers may set and access their own cookies, web beacons and embedded scripts on
your Device from our Website. These cookies, web beacons, and embedded scripts may collect
personal information or other information about your use of the Website over time and other
third-party websites or applications and they may otherwise collect or have access to information
about you, including Usage Information. Cookies and web beacons, including those set by third
party network advertisers, may be used to, among other things, target advertisements, prevent
you from seeing the same advertisements too many times, or conduct research regarding the
usefulness of certain advertisements to you.

To opt-out of such Cookies, you can exercise your choices as described below: